Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

1. Restaurant
Digital
Transformation The Street Sense Team
Jay Coldren, Alex Barrow, Greer
Kimsey
Restaurateur Connection
Master Class Series
Julie Lawson
Webinar Coordinator,
Restaurateur Connection
April 8, 2021
11:00 am PDT
2:00 pm EDT
7:00 pm GMT
With
&
An episode from our
Restaurant Masterclass
Series

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03
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5. Street Sense Team
Restaurant Digital Transformation
04
Jay Coldren, Alex Barrow, and Greer Kimsey

6. 1 PRESENTED BY
DIGITAL DINING
1 PRESENTED BY
SPONSORED BY : Hunger Rush
8th April, 2021
LA
DC
NYC
MAD
Digital Dining
Transformation

7. PRESENTED BY
DIGITAL DINING
Streetsense Team
Jay Coldren
Managing Director, Eat + Drink
Alex Barrow
Senior Project Manager, Eat+Drink
Greer Kimsey
Managing Director, Marketing
DIGITAL DINING

8. 3 PRESENTED BY
DIGITAL DINING
Digital Front Door
Restaurants show up in many different places online - what can we
do to make sure that when people search for my business,
that whatever pops up helps rather than hurts?
PRESENTED BY

9. 4 PRESENTED BY
DIGITAL DINING
We’ve got a decent following but often feel like we
are struggling to come up with compelling con-
tent. How do we get the most out of my social
media channels as a restaurateur?
Social
Media
PRESENTED BY

10. 5 PRESENTED BY
DIGITAL DINING
Online Ordering
The margins on delivery and pickup orders are so much thinner than
my in-store checks that they are often-times replacing. What are
some ways that I can mitigate this and what is the easiest way to
get my own online ordering channel up and running that doesn’t
cost me more money every single order?
PRESENTED BY

11. 6 PRESENTED BY
DIGITAL DINING
The pandemic has caused restaurateurs to pivot
in so many different directions in order to stay
afloat, what do you think the lasting trends will
be in the industry that we need to continue to
invest in and what will go away once everyone is
vaccinated?
Hospitality
Trends
PRESENTED BY

12. PRESENTED BY
DIGITAL DINING
Third Party
Ordering
Third party pickup and delivery services have become really
popular with consumers during the pandemic, I currently
use third-party ordering sites to fulfill my pickup and
delivery orders, why do I need to deal with setting up
another online ordering page?

13. 8 PRESENTED BY
DIGITAL DINING
Marketing Strategy
I know many of the bigger restaurants pay folks to post for them on
social media, to manage their email campaigns, and to help boost
the profiles of their business, at what point does it make sense to
hire an agency to help me with my marketing?
PRESENTED BY

14. 9 PRESENTED BY
DIGITAL DINING
I have noticed a big change in my product mix
over the last year, people order differently from
us online than they used to when they came in-
person. How should an online menu differ from
an in-store menu?
Menu
Engineering
PRESENTED BY

15. PRESENTED BY
Questions?
DIGITAL DINING TRANSFORMATION