Join us as design expert Amy Jo Kim shares advice from her new book Game Thinking.
How are market-leading products born? What conditions set the stage for successful innovation?
By definition, successful innovations reach a mainstream audience. But they never start off that way. That’s the paradox of innovation: the “typical” people in your market are not the same ones you need to “woo” when bringing your idea to life.
That’s where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation and creating products that people love...and keep loving. Game Thinking empowers product managers, designers, and entrepreneurs to engage customers deeply over time - using design techniques from hit games. Learn how to create products that empower your customers to get better at something they care about -- like playing an instrument or leading a team. Building on the principles of Lean, Agile, and Design Thinking, Game Thinking delivers powerful strategies that help you:
Keep customers engaged with a coherent, compelling journey to mastery
Build a product customers love using insights from high-need Superfans
Rapidly improve your product concept by testing and tuning the core experience
Build the right MVP for your product using the Game Thinking roadmap
More details:
https://confengine.com/agile-india-2019/proposal/9330/using-game-thinking-for-rapid-product-innovation
Conference link: https://2019.agileindia.org
45. When the game was further along, we DID test our ideas with these casual
gamers. But in the early days, it was our super-fans who helped us bring the
game to life. In a very real sense, those hard-core music gamers were our
co-creators -- our collaborators — able to see what our crude mockups and
simple artwork could become, and — crucially — give us actionable
feedback on how to make it better.
rhythm game nerds
comfortable with Alpha
55. Game Thinking Quotes
Upgrade your user, not
your product… make
people better at something
they want to get better at.
Kathy Sierra
Author, Headfirst Series
Make your customers more awesome
56. Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
What is this? Is it right for me?
What’s the value proposition?
57. Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
How do I learn the ropes?
How do I start getting value?
58. Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
What urge pulls me back?
What am I getting better at?
59. Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
What skills have I mastered?
How can I leverage that?
62. Game Thinking Quotes
In a loop, you’re
learning a skill and
updating your mental
model. That’s what
leads to player delight.
Daniel Cook
co-founder, Spry Fox Games