One of the biggest obstacles we face when growing our business is learning where to focus our efforts – and, of course, what activity we need to limit. We all know endlessly checking our sales dashboards and fiddling around on Twitter is unlikely to lead to more readers or sales… but what about everything else? This worksheet is designed to help you implement the formula introduced in Video 1 of your free training series. http://unfunnel.com/get-started/

1.
One of the biggest obstacles we face when growing our business is learning where to
focus our efforts – and, of course, what activity we need to limit.
We all know endlessly checking our sales dashboards and fiddling around on Twitter is
unlikely to lead to more readers or sales… but what about everything else?
This worksheet is designed to help you implement the formula introduced in Video 1 of
your free training series.
If you haven’t watched the video, ​just click here to go check it out
Now, on to business…
The 3 Step Formula to grow your audience and business online is:
TRAFFIC + CONVERSIONS + ENGAGEMENT = SALES
If you have a marketing system that can turn traffic (eg, visitors to your books and
websites) into subscribers and fans, then follow up with tons of valuable content to build
engagement and lead people towards the sale – you’ll generate more revenue.

2.
Which means, when you analyze your day­to­day marketing activities, each task must
meet one or more of the following 3 objectives:
(1) Drive more traffic to your books or websites
(2) Convert more traffic into email addresses
(3) Measurably improve engagement with your outbound communications
If your time is spent on things that don’t meet any of the 3 objectives above, you can be
sure your time would be better spent elsewhere.
There’s a great acronym you can use: WIBBOW
Which means ​“Would I Be Better Off Writing”?
If your task for the day doesn’t measurably achieve at least one of the 3 obejctives,
then… yes. You would.
The table below will help you get that focus – so that your precious non­writing time is
spent on activities that will measurably grow your business.
Fill in the empty boxes with tasks you complete on a regular basis, then use the column
headings to determine whether these tasks are worthwhile, or whether you’d be better
off focusing elsewhere.
I’ve filled in a few to get your started ☺

3.
TASK
TIME
SPENT
DRIVE
TRAFFIC?
CONVERT
TRAFFIC TO
EMAIL
ADDRESSES?
MEASURABLY
IMPROVE
ENGAGEMENT?
WIBBOW?
Check my
sales
dashboard
20 mins
NO
NO
NO
Yes!
Check my
Twitter Feed
30 mins
NO
NO
NO
Yes!
Leave
comments on
blog posts
15 mins
NO
NO
NO
Yes!
Trawl a few
forums
45 mins
NO
NO
NO
Yes!

4.
TASK
TIME
SPENT
DRIVE
TRAFFIC?
CONVERT
TRAFFIC TO
EMAIL
ADDRESSES?
MEASURABLY
IMPROVE
ENGAGEMENT?
WIBBOW?
Improve my
website
functionality
25 mins
NO
YES
YES
No – all good
Send out a
survey to my
audience to
find out what
makes them
tick
60 mins
NO
NO
YES
No – all good
Run a book
giveaway and
ask my fans to
share with
their friends
60 mins
YES
YES
YES
No – all good

5.
TASK
TIME
SPENT
DRIVE
TRAFFIC?
CONVERT
TRAFFIC TO
EMAIL
ADDRESSES?
MEASURABLY
IMPROVE
ENGAGEMENT?
WIBBOW?

6.
Don’t worry if you can’t fill the whole form out – this exercise is designed to get you
thinking about your marketing activities in the right way.
Coming up in Video 2 (heading your way soon) I’m going to show you some simple
methods to put the 3 step formula into practice – so you can grow your audience
without burning out.
Until then – here’s to your success!