Joey Barker - Co-Founder and Chairman of unfunnel.com, Amazon kindle eBook author, Hubspotcertified partner and digital strategy consultant-turned entrepreneur presents... unfunnel Methodology - The End of Modern Marketing Joey introduces the Methodology as a marketing rival - powered by the Digital Revenue Engine (DRE) - an online business model that shows how Amazon, Starbucks, HubSpot and McDonald's have consistently dominated unique markets. And more importantly, how $3.2 Million (in less than 6 months) was the lowest amount of revenue generated in my recent consulting runs at FedEx, ALSAC / St. Jude, AutoZone and Mahaffey Tent Company - one of INC.com's ¨Fastest Growing Companies" in 2014...using The Engine. unfunnel Methodology - Digital Marketer or Agile Startup - How to find the best niche markets for easy passive income, or build a startup / small business model – instead of paying for ads - Why to focus on one person rather than targeting a group, and why it will ALWAYS scale easier –group targets assume people stay within one persona - Using pain points via social listening, Keyword Planner secrets and audience feedback to build a network of products with buyers committed before a product launches (pre-optimization saves critical post optimization time and resources and builds positive traction – no more pre-product usability testing – those probably won’t be the one using your product.) - How to bring in partners to help you launch more than one product at once to quadruple your efficiency and reach your audience that is begging to buy – power in number over competitive egos - Using Agile SEO hacks and inbound methodology to scale your online reach, convert visitors to Leads, triple your number of customers, and maximize the revenue from each – traditional media will never get you anywhere near the ROI - Why your early adopting customers are the best sales team you'll ever have... If you employ this influencer referral system

1. unfunnel Methodology
Triple your Revenue with Inbound Marketing and
Lean Startup Methodologies
May 2015

2. WhyTheMarketingFunnelIsAMyth
Assumptions
● Create a product - launch to
masses
● Target market after mass
● Control the Audience - Turn
them into Leads, Convert Leads
into Paying Customers
● After a Sale, the Process is Over?
● More traffic = More Sales (the
more you tell, the more you sell)
● The marketer controls its own
fate at each step of the marketing
funnel

3. HowitREALLYworks
People want
products that solve
their problems -
not marketing that
says its products
can solve them.
The biggest
margin in
business
history occurs
AFTER the
initial sale
People are
inherently social
in nature - they
share, discuss and
whether or not
you see it - they
rate / review your
products.

4. YouDONOTHaveATrafficProblem
You might have a business model problem, a
product niche or lead gen offer problem or even
a web analytics problem.
What if I told you that each time you get a
visitor to a page on your website, you
make $10 in profit?
Think you could get traffic to this web page?

5. TheREALFormulaforOnlineSuccess

6. $3.2Million
The LEAST amount of revenue
this model has delivered in 6
months or less ...
HEre’sthePudding…

7. KnowingYourNiche
With over 60% of the daily users crossing paths with Google,
the battleground of your industry can be won or lost by your
ability to know how users behave online, across devices.
More important, you’d better know what users are
searching for online – and how they’re searching for it.

8. GrowthHackingtheGoogleKeywordsTool
⏩ A missing step in your keyword tool
⏩ How to use the tool against Google
⏩ Total Cost? $0 … Time = 5 mins
⏩ Buyer Keywords are your revenue battleground
Your audience will listen to you and read your
content, even buy at will, but NOT if you don’t
listen to them - via Google tools you see daily.

9. Find the Solutions People Want
(Using Google)

10. BuyerPersonas
Bring the attention of your audience simply
by finding and leveraging their pain points,
objectives and purchase decisioning - all
before you’ve even met them.

11. TapIntoYourBuyerInfluencerPersona

12. Overnight Product Dev
Turn any concept, content
or consult into profitable
business revenue models.
TractionChannels+BusinessModels
Traction Channels
Ever hear you need to be
everywhere, across every
channel?
Our case studies will show
you the exact opposite is
true - 100% of the time, no
exceptions.

13. WEBSITEOPTIMIZATION2.0
From blogging to landing pages, sales letters,
automation hacks, SEO dominance, email
marketing tips, tools and revenue generation ...

14. WhatAreTRACTIONCHANNELS?
Would you market wedding photography and auto parts using the
same channel? Pinterest for both, maybe?
Stay focused on your traction channel and, once mastered, add a
second and third traffic source.
● Email marketing
● Social Media Strategy (Facebook / Twitter / YouTube, etc)
● Google AdWords / Display Network (retargeting)
● Organic Search Engine Optimization
● Blogging for Business
● ePublications
● Referral Programs

15. ProductSplintering
Lead Magnet
The Lead Generation
Offer is an irresistible
bribe that gives a
piece of valuable info
to a prospect in
exchange for their
contact info.
So first, you’ll need to
provide tremendous
value with the Lead
Generation Offer.
Tripwire Offers
Execute on this sales
tactic in the Digital
Revenue Engine
conversion flow, you’
ll be ahead of most
competitors.
I guarantee it.
Revenue Maximizer
Would you be shocked
if I told you that
McDonald’s makes
almost no money on
the hamburger?

16. LeadGenerationLiesYou’veBeenTold
Subscribe Form < 1% Leads Landing Page Offers > 99%
- More Relevant
- Instantly Target
- 30-50% Conversion Rate!

17. “YourMargin=MyOpportunity”
Tripwire Sales Offer (16x Customers) Revenue Maximizer

18. ROIShowdown
Customers
vs.
Partners

19. PartnerReturnPath=FasterGrowth
Ourprocessiseasy
Test + Survey + Test

20. It’sallabouttheroadmap.
Manythanks.