If you use an eCommerce platform to sell your product or service online, then start following these 9 Lead Generation Strategies. http://bit.ly/2FLoy94

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9
Lead Generation Strategies
for eCommerce

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If you use an eCommerce platform to sell your product or service online, you’ve probably wondered what you could be
doing differently to generate more interested leads on your eCommerce site. There are loads of tactics that you could use to
generate more leads, some of which are better than others. But, you’re in luck—lead generation for eCommerce is largely
similar to normal lead generation… with a few differences. Here, we discuss the top lead generation strategies for
eCommerce sites.

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1. Search Engine Optimization
At this point in the evolution of the web, SEO is fairly well-
known.
SEO refers to a set of actions that you can take in order to
see your web page arrive higher in the search results.
If your webpage doesn’t return on the first page of results,
the likelihood that someone will click to visit your site
declines rapidly.
SEO is such an extensive topic that it would warrant an
entire article of its own. In lieu of delving into that here, read
this to learn more about SEO.

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2. Marketing Automation
Marketing automation software automates the time-
consuming administrative tasks involved in digital
marketing.
It helps you automate the sending of marketing emails in
bulk.
It provides you with the ability to create landing pages with
web forms.
Agile CRM, not only provides marketing automation but also
full CRM, sales and customer support features… for free.

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3. Personalization
Personalization is gathering information about leads and
their interests.
Sending everyone the same emails on your eCommerce
site will fall short of your goals.
With a good marketing automation solution, you gather
information about leads’ likes, dislikes, interests and past
buying behaviors, to name a few.
You can then use this information to personalize your
outreach to them.

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4. Pay-Per-Click Advertising
PPC pay Google to display your pages at the top of the
search results.
You will only be charged when someone actually clicks on
your page.
Let’s say that you sell vintage cookware on your
eCommerce site.
You might create a PPC campaign that brings your page
to the top of the results when someone searches for
“vintage cookware” or “vintage kitchenware.”
Yes, you can pay to have your page appear for multiple
keywords or phrases.

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5. Inbound Content
Inbound marketing content is great for lead generation.
It is content to provide helpful and educational
information on a particular topic.
Leverage this content on your blog, via social media, or
even in emails to leads.
When leads begin to think you will have achieved brand
recognition, which is invaluable.
When that’s the case, that lead will also automatically
think of you when they want to buy something, and in
turn come to your eCommerce site first to look for it.

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6. Social Media Marketing
Social media is an effective lead generation strategy.
First step will be to generate followers, which you can do
by including links to your social media sites.
As you build a following,start to share promotions,
discounts, new products and more on social media.
If your offers are enticing, your followers may share your
posts with their social networks.
Social is king these days, so be sure to use it for
eCommerce lead generation.

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7. Use Web Pop-Ups
This is another strategy that is supported by marketing
automation.
Web pop-ups are just what they sound like: small pop-ups
that appear when you are on a web page and provide
information to you.
You can use web pop-ups to display personalized
discounts, promotions, limited-time sales, and more.
Indeed, you can do a lot for your lead generation efforts
with web pop-ups.

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8. Continually Build Your Email List
This doesn’t just mean asking people to sign up to your
newsletter.
In reality, few people will voluntarily sign up for your
newsletter unless they are already known contacts in your
lead database.
A better way to gather new email addresses is to leverage
web pop-ups, discussed above.
The best way to do this, is to offer an incentive in
exchange, further increasing the chances of recurring
revenue from that customer and boosting your lead
generation efforts.

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9. Score Leads
Lead scoring is the process of awarding points to leads for
taking certain actions.
The only way you can effectively do this is with a marketing
automation solution.
Leads don’t see their scores, it is for you benefit only,
allowing you to identify and prioritize hot leads.
It’s impracticable and virtually impossible to do this
manually.
Once leads reach a certain threshold, you can consider
them qualified leads and change the message you send to
them.