This is the Business Canvas Model of FACEBOOK. Its History The Business Model of Facebook Market Share of Facebook Business Model Generation Mission,Vision,Goal,Position. How Facebook makes Money.

1. BUSINESS CANVAS MODEL
AGNI GANGULY
SAPTARSHI SEN

2. HISTORY
Facebook was launched by a student, Mark
Zuckerberg, at Harvard in February 2004. At the
beginning, Facebook was just a student directory, the
goal of which was to provide an important information
and communication services to a pre-existing offline
community. In the early days of Facebook, only users
who could verify they had an Edu e-mail address for
the college they attended could register.This
restriction was made to ensure trust between the
offline community and the online service created.
Since then, Facebook has acquired over 300 million
users and is the fourth largest site in the world after
Google, Microsoft andYahoo sites.

3. FACEBOOK BUSINESS MODEL
Facebook is the leading Social Networking Site (SNS) of theWorld. Facebook
mission is to make the world more open and connected.
Facebook helps Internet users stay connected with their friends, families, and
colleagues. It helps them discover and learn more about what is going on in
the world around them. It helps them express themselves by sharing their
opinions, ideas, photos, and activities. Facebook provides a number of
products, free of charge, to its users.These include:Timeline, News Feed,
Photos andVideos, Messages (Email, Chat,Text Messaging), Groups, Lists,
Events, Places, Subscribe,Ticker, Notifications, and Facebook Pages.

4. MARKET SHARE OF FACEBOOK
 Facebook's market
share globally and by regions.
According to the data published
by Statcounter , on a global
level, Facebook's market
share dropped from 75.5% in
December 2017 to 66.3% in
December 2018 in favor of
Pinterest (16.3%),Twiter (8.2%),
YouTube (4.8%) and Instagram
(1.8%).

5. BUSINESS MODEL GENERATION

6. MISSION
“to give people the power to build community and bring the world closer
together.” AND In early 2017, the company’s corporate mission was
“to give people the power to share and make the world more open
and connected.” In this regard, the new corporate mission shows that
the company now focuses on making its social networking web site an
important part of community development. The following are the major
components of Facebook’s mission statement:
1.Empowering people
2.Enabling community building
3.Connecting the world

7. VISION
 “People use Facebook to stay connected with friends and family, to discover
what’s going on in the world, and to share and express what matters to them.”
This corporate vision shows that the business is not just a basic online social
networking site. Instead, the company also facilitates knowledge acquisition and
valuable communication among individual users. Facebook’s vision statement has
the following main components:
 Global market scope
 Tool for communication
 Tool for discovery
 Tool for self-expression

8. GOAL
In early 2017, the company’s corporate mission was “to give people
the power to share and make the world more open and
connected.” In this regard, the new corporate mission shows that the
company now focuses on making its social networking web site an
important part of community development. The following are the major
components of Facebook’s mission statement:
1.Empowering people
2.Enabling community building
3.Connecting the world

9. POSITION
 For nearly 13 years now, Facebook has been trying to make connections between
friends. Now, co-founder and CEO Mark Zuckerberg has a new - and bigger - plan.
 "This is a time when many of us around the world are reflecting on how we can
have the most positive impact," wrote Zuckerberg in a blog post . "We may not
have the power to create the world we want immediately, but we can all start
working on the long term today. In times like these, the most important thing we
at Facebook can do is develop the social infrastructure to give people the power
to build a global community that works for all of us.“
 Facebook will focus on creating a global community.

10. HOW DOES FACEBOOK EARNS
MONEY?

11. PROFITABLITY INDEX

12. THANK YOU