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Business and the Environment – 07 mars 2013 – Frédéric Benhaim
GREEN
MARKETING
NEWHOPESANDCHALLENGES
Can marketing really ...
1
WHAT IS GREEN MARKETING?
According to the American Marketing Association, green marketing is
the marketing of products ...
• Steps to be taken for a better world
Adoptnewtechnology/processormodifyexisting
technology/processsoastoreduceenvironmen...
PATHS TO GREENNESS
• State Bank of India: Green IT@SBI
• Lead Free Paints from Kansai Nerolac
• Eco-friendly Rickshaws
• W...
Hurdles of Green Marketing
Need for Standardization
New Concept
Patience and Perseverance
Avoiding Green Myopia
4
Conclusion
5
Be authentic
Don’t use green washing
Marketing can really
be green!
Educate your customers and give them an
o...
THANK
Y U
Lets hope for a better place to live...
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Green Marketing- New hope and Challenges

  1. 1. Business and the Environment – 07 mars 2013 – Frédéric Benhaim GREEN MARKETING NEWHOPESANDCHALLENGES Can marketing really be green? AGNITRA GHOSH DEPT- MBA 2014-2016
  2. 2. 1 WHAT IS GREEN MARKETING? According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.  WHY firms are using GREEN MARKETING? • OPPORTUNITIES • SOCIAL RESPONSIBILITY • GOVERNMENTAL PRESSURE • COMPETITIVE PRESSURE • COST OR PROFIT ISSUES
  3. 3. • Steps to be taken for a better world Adoptnewtechnology/processormodifyexisting technology/processsoastoreduceenvironmentalimpact. Establishamanagementandcontrolsystemthatwillleadto theadherenceofstringentenvironmentalsafetynorms. Usingmoreenvironment-friendlyrawmaterialsatthe productionstageitself. Explorepossibilitiesofrecyclingoftheusedproductssothatit canbeusedtooffersimilarorotherbenefitswithlesswastage. 2
  4. 4. PATHS TO GREENNESS • State Bank of India: Green IT@SBI • Lead Free Paints from Kansai Nerolac • Eco-friendly Rickshaws • Wipro - Green It • ITC’s dechlorination project 3
  5. 5. Hurdles of Green Marketing Need for Standardization New Concept Patience and Perseverance Avoiding Green Myopia 4
  6. 6. Conclusion 5 Be authentic Don’t use green washing Marketing can really be green! Educate your customers and give them an opportunity to participate.
  7. 7. THANK Y U Lets hope for a better place to live...

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