This document provides information about IFSEC Southeast Asia 2016, a leading security, fire, and safety event taking place in Kuala Lumpur, Malaysia from September 7-9, 2016. The summary highlights that the event brings together over 8,000 attendees from across Southeast Asia to see innovations from 350 exhibiting companies, network with industry players, and learn about opportunities in the growing ASEAN region for security and fire businesses. New features at IFSEC Southeast Asia 2016 will focus on smart buildings and home automation technologies.

1. THE LEADING SECURITY,
FIRE & SAFETY EVENT FOR
SOUTHEAST ASIA
Providing global innovation and expertise to the
Southeast Asian security, fire and safety markets
07 - 09 SEPTEMBER 2016 KLCC KUALA LUMPUR, MALAYSIA
IFSECSEA.COM
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Meet with 8,000+ attendees from across the ASEAN region
@IFSECSEA #IFSECSEA2016

2. 2
IFSEC Southeast Asia provides the perfect platform to:
3 Win new business
3 Launch your latest security, safety or fire innovations
3 Conduct market research
3 Develop your market entry or expansion strategy
3 Establish and strengthen your supply chain by meeting existing and
prospective partners
3 Network and position your brand within the industry
3 Showcae and sell your solutions to senior end users from the private and
government sectors as well as the installaltion and consultant community
Meet face to face with premier channel partners and senior purchasers
from government and private sectors, with exclusive endorsement
including the Ministry of Home Affairs and Royal Malaysia Police.
A REGION WITH HUGE OPPORTUNITY FOR
ANY COMPANY LOOKING TO GROW THEIR
SECURITY OR FIRE BUSINESS
We received quality visitors today and few
potential customers and resellers approached
us even on the first day. IFSEC SEA is the best place to
position our brand along the big brands in the industry
and the best platform to introduce our range of
products to the market.”
Norana Johar
Fingertec
Pretty good for a first day. We met
our existing customer and create new
networks among visitors today. We’ve been
participating since the first IFSEC SEA edition and we
are very happy with the improvement of the show.”
Tony Lay
Comnet
3 The ASEAN region has been one of the
fastest growing in the world, with 6 - 7%
average growth for a combined GDP that
reached US$2 trillion in 2011/12, and further
growth of 12% in 2013/14
3 The ASEAN region offers a potential market
of 600 million people
3 Infrastructure development in the ASEAN
region will have a positive impact on the
security, fire and safety industry, helping to
ensure social and economic stability
3 Regional integration will take place with
the formation of the ASEAN Economic
Community (AEC) by 2015. There will be
a single market and production base that
prevails in the region allowing tariff free
movement of goods, services, investments,
skilled labour and capital
3 Key opportunities available across maritime
security, safe cities, fire safety, cyber security,
port, airport and rail security and urban
surveillance
KEY FACTS
WHAT IS IFSEC SOUTHEAST ASIA?
As part of the world’s leading portfolio of security, fire and safety events, IFSEC
Southeast Asia is the region’s centre of focus for the industry. This is the best
event for the whole Security, Fire and Safety buying chain to congregate and
build networks beside than witnessing the latest products and technologies
offered by leading manufacturer from all over the world. IFSEC Southeast
Asia offers FREE-TO-ATTEND seminar which attracts senior purchasers
and end users looking to gain an overview of the market and latest
technology development.

3. 3
IFSEC is the place to see
products from all over the
world. I met a lot of suppliers,
resellers and distributors,
which helped me to stay ahead
of what is going on in the
market. This is the platform
where all the big names from
security industry exchange
their knowledge and expertise.”
DeJayendra Lucknauth
Director, Simpleco Technologies Ltd/
Stop N Lock, Mauritius
This is a great event to attend, as I’m
looking for a channel partnership to
invest in Indonesia for safety, fire and
security industry. We have also met many
potential investors not only from Malaysia but
also internationally.
Andreas Tedjasukmana, PT Anugrah Lastari Terpadu,
Indonesia
As a visitor from Vietnam, it’s great to attend and
discover unique products here that cannot be found
in local events in Vietnam. Further to that, we have gained
volumes of useful information to take home with us. IFSEC
Southeast Asia is definitely an important event for Safety,
Fire and Security in the region.”
Le Thanh Minh - Coninco, JSC, Vietnam
It’s been a great two days in IFSEC
Southeast Asia and I’m looking forward to
day 3 already. I’ve found a huge amount of new
technologies here in the UK Pavilion and further
around the show.”
Azahar Salleh - Owner,
Kota Dynamic Enterprise
@IFSECSEA #IFSECSEA2016

4. 4
VISITOR DEMOGRAPHICS
OVER
7,700
VISITORS
INTERNATIONAL VISITORS
11%
REGIONAL VISITORS
89%
350EXHIBITING COMPANIES
2015 VISITOR NUMBERS
UP 12%
BANKING / FINANCIAL
SERVICES VISITORS
UP 69%
CYBER SECURITY
VISITORS
UP 77%
HOTELS / CLUB
FACILITIES OWNERS
UP 71%
TELECOMMUNICATION
SATELLITE SECTOR
UP 88%
TRANSPORTATION /
UTILITIES VISITORS
UP 73%
VISITOR BREAKDOWN SHOWING INCREASE FROM 2014
CHINA 92% s
USA 21% s
MALAYSIA 3926% s
SINGAPORE 64% sSOUTH AFRICA 6% s
SOUTH KOREA 56% s
TAIWAN 40% s
UK 67% s
AUSTRALIA 12% s

5. 5
END USER BREAKDOWN
Technical / Engineering Management 18%
Security Management 18%
Marketing / Sales Management 16%
Corporate Senior Management 12%
Safety / Fire Management 8%
Internet Security / Systems Management 8%
Purchasing / Procurement Management 7%
Financial Management 5%
Other 5%
Administration Management 4%
VISITOR SPLIT
IT 11%
Systems Integrators 9%
Construction / Developer 7%
Installers / Systems Designer 6%
Consultancy 6%
Telecommunications 5%
Cyber Security 5%
Property Management 5%
Manufacturers 5%
Banking / Financial Services 5%
Education 4%
Government 4%
Training 3%
Retail / Wholesale 3%
Publishing 3%
Oil Gas 3%
Importer / Exporter / Distributor 3%
Other 3%
Hotels / Clubs 2%
Hospital 2%
Digital Forensic 2%
Transportation 2%
Utilities 1%
Policing / Military 1%
Jewellery 1%
Insurance 1%
IFSEC SOUTHEAST ASIA IN NUMBERS
7,725 attendees from across the security, fire and safety industry
increase in visitors
from ASEAN regions
VISITORS: 89% Malaysian 4.5% ASEAN 6.5% Rest of World
12%41% increase from 2014 event
VISITOR ANNUAL BUDGET
54%
24%
22%
US$250,000 or less
US$250,001 – US$500,000
Over US$500,000

6. 6
These systems provide essential intelligence for every
building owner and manager, information that helps to
monitor energy levels and usage, creating eventual road
maps for long term improvements. Offering compelling
information, you can gain insight into who is in the building,
how long they stay for, when to power up and down, how
to adjust lighting levels and introduce the correct levels of
environmental control. They can also network with the world
outside and provide civic authorities with the opportunity
to interpret an area’s performance on a larger, macro scale.
It doesn’t just stop at buildings either. On a macro scale,
the data outputs of modern buildings can be aggregated
onto a city level where networked systems can provide
critical intelligence for sustainable transport, public utilities
and emergency services - all of this is a direct output of the
security and fire systems.
SMART BUILDINGS
Taking a major leap forward, we bring you Smart Buildings.
Security and fire systems are the nerve centre of any modern
building. They collect data which is vital in the management
and sustainable output of the building in question, reducing
costs and more importantly, increasing efficiency.
HOME AUTOMATION
Home Automation is a new addition to the
service installers and integrators of fire and
security will provide to their customers.
Therefore, we are adding an interactive feature
equipped with products and systems so you can
see what’s available in a real time setting.
Experts from selected manufacturers will be on hand
to explain the systems and answer any queries.
Our intelligent building technologies
approach is the foundation of all we do.’’
UTC Fire Security Products
WHAT’S NEW FOR 2016?
HOW WILL YOU SEE SMART BUILDINGS AT
IFSEC SOUTHEAST ASIA 2016?
There will be a dedicated feature area on the exhibition floor which will focus heavily on interactive displays and
case studies showing the capabilities of Smart Buildings where the security and fire systems are the key component.
Provoking visitors into reassessing the use of their security system and the often undiscovered outputs these
technologies provide, Smart Buildings will open a wealth of new opportunities for every visitor and exhibitor.

7. 7
Here’s a snapshot of the people you’ll see at
IFSEC Southeast Asia, based on previous attendees to the event
Visitors from countries across the globe gather at this hub for security, safety and fire
South Korea
Sri Lanka
Taiwan
Thailand
Tunisia
United Arab Emirates
United Kingdom
USA
Vietnam
Malaysia
Myanmar
New Zealand
Norway
Pakistan
Philippines
Qatar
Saudi Arabia
Singapore
South Africa
Germany
Hong Kong
India
Indonesia
Japan
Kenya
Kyrgystan
Laos
Lebanon
Libya
Angola
Australia
Bangladesh
Belarus
Brunei
Cambodia
China
Egypt
Finland
France
IT
Huawei Technologies
Communication Department
Freescale Semiconductor Malaysia
Security Manager
SECOM
Technical Advisor
Toshiba Security Guard Corporation
Operation Department
Microsoft
Enterprise Mobility
CYBER INTERNET SECURITY
VDCare Security SDN BHD
Director
City Electronic Engineering
CEO
Tower Point Security Systems SDN BHD
Managing Director
RETAIL JEWLLERY
Dorsett Regency Hotel
IT Manager
Parkroyal Hotel
IT Manager
Kong San
Jeweller
OIL AND GAS
Sapura Industrial
Group Strategic Planning
Petronas
Production
BP
Security Analyst
CONSTRUCTION / DEVELOPMENT
IJM Land
Information System
YTL Cement
Logistics
Berjaya Times Square
Property Division
Putrajaya Holdings
ICT/System Section
Savills
Property Management
TELECOMMUNICATIONS
Celcom Axiata BHD
Senior VP / Chief Business Solutions Officer
Telekom Malaysia
General Manager
Maxis BHD
Head of Eastern Region
GOVERNMENT DEPARTMENTS
POLICING
Chief Government Security Office
Prime Minister’s Department
National Security Council
State of Johor
Engineering Division
Malaysia Royal Army
BANKING/FINANCIAL SERVICES
Central Bank of Malaysia
Security Department
OCBC Bank
Property Management
Hong Leong Investment Bank
Equity Research
Bank Rakyat
Property Management
AFFIN Bank
Property Logistics
UTILITIES
Electronic Security Division
Sime Darby Energy Utilities
Energy System
TNB Research Sdn Bhd
Procurement Logistic
ALSTROM Asia Pacific
ACCESS TO
LEADING LOCAL AND
GLOBAL TECHNOLOGIES,
SOLUTIONS KNOWLEDGE TO
ENABLE SECURITY AND LIFE
SAFETY EXCELLENCE

8. MALAYSIA
Ms. Rina Fadzil
rina.fadzil@ubm.com
+6 03 2176 8788
ASEAN
Mr. TJ Tan
tj.tan@ubm.com
+6 03 2176 8788
REST OF WORLD
Agnius Kazlauskas
Sales Manager
agnius.kazlauskas
@ubm.com
+44 (0) 20 7921 8127
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07 - 09 SEPTEMBER 2016, KLCC KUALA LUMPUR, MALAYSIA | IFSECSEA.COM
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