Know What is Edge Rank ? What is Edge ? What are factors that Facebook algorithm depend on ? What are the three variables that Facebook use in it’s algorithm ? How can I Improve Edge rank ?

2. What is EadgeRank ?
• is an algorithm used by Facebook to
determine what posts appear on each user’s
news feed in order to give users relevant and
wanted content .

3. What is Edge ?
• is anything that begins a story (Liking a status,
uploading a video, liking a photo or even
changing relationship status is an edge).

4. What are factors that Facebook
algorithm depend on ?
• Personal interaction : your interaction with different posts .
1 - Your previous interactions with the author .
the more you engage with a friend or page , the more likely you are
to see their posts .
2 – your previous interactions with the post type .
If you often engage with a certain type of post (photo – video –
status ), you’re more likely to see posts of that type .
• Network reaction : Facebook users reaction towards different post
.
1 – reaction from users who already saw the post .
The more Facebook users engage with a post . the more likely you
are to see that post .
2 – Amount of complaint or negative feedback .
As more users give negative feedback . the less likely you are to see
that post .

5. What are the three variables that
Facebook use in it’s algorithm ?
∑ Ue We De
• Ue : is user affinity
• We: is how the content is weighted
• De : is a time-based decay parameter.

6. The three variables
• Affinity
• Weight
• Time Decay ( Recency )
Affinity : is a measure of how close the relationship is
between the user and the Edge.
Weight : is a measure of the degree of commitment
required by various types of interaction.
Time Decay (Recency ) : measures the time since an
Edge was created. New Edges do better, older ones do
worse .

7. How can I Improve Edge rank ?
• Improve weight (Video – Picture – Links ) .
• Get Affinity be posting short posts .
• Improve Affinity (Video get 100% more
engagement than text , photo get 120%
engagement ,photo albums generate 180%more
engagement than text )
• Ask users for their engagement .
• Post text as images .
• Post daily at appropriate times .