1.
Emotiv EPOC
Headset

2.
Points Covered
• What is Emotive EPOC Headset?
• Device Items
• Device Installation (Hardware &
Software)
• Device Capabilities
• Device Applications

3.
Emotiv Systems
• Emotiv systems develop brain computer interaction (BCI)
technologies to emulate human actions.

4.
EPOC - Insight Comparison
• Both are input devices that works as the interface between
computer and brain.
Design Goal
Sensors
Cost

5.
Design Goal
Designed for end user
applications
Designed for research

6.
Sensors
5 Sensors 16 Sensors

7.
Cost
299$ 399$

8.
Device Items
16 Sensor Pack
USB Transceiver
Battery Recharger
Headset
Saline Solution

9.
Device Installation
Hardware Installation
Software Installation

10.
Device Items
Software
Emotiv Control Panel

11.
Device Capabilities
Built-in
Advanced

12.
Inertial Sensor

13.
Facial Expressions
Smile Laugh
Brow
Raise
Wink

14.
EEG Signals
Excitement Interest
Relaxation Stress
Focus

15.
Device Applications
Application 1
Application 2
Application 3

16.
Device Research Papers
• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the
brain response to marketing stimuli using electroencephalogram
(EEG) and eye tracking." Expert Systems with Applications 40.9
(2013): 3803-3812. Elsevier
• Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight
control using a low-cost hybrid interface with EEG-based
classification and eye tracking." Computers in biology and medicine
51 (2014): 82-92. Elsevier
• Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer
game interfaces and interaction." Computational Intelligence and AI
in Games, IEEE Transactions on 5.2 (2013): 77-81.
• Todd, D. A., et al. "Investigating the use of brain-computer
interaction to facilitate creativity." Proceedings of the 3rd Augmented
Human International Conference. ACM, 2012.
• Cecotti, Hubert. "Spelling with non-invasive Brain–Computer
Interfaces–Current and future trends." Journal of Physiology-Paris
105.1 (2011): 106-114.

17.
Device Research Papers
• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the
brain response to marketing stimuli using electroencephalogram
(EEG) and eye tracking." Expert Systems with Applications 40.9
(2013): 3803-3812.
• Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight
control using a low-cost hybrid interface with EEG-based
classification and eye tracking." Computers in biology and medicine
51 (2014): 82-92.
• Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer
game interfaces and interaction." Computational Intelligence and AI
in Games, IEEE Transactions on 5.2 (2013): 77-81.
• Todd, D. A., et al. "Investigating the use of brain-computer
interaction to facilitate creativity." Proceedings of the 3rd Augmented
Human International Conference. ACM, 2012.
• Cecotti, Hubert. "Spelling with non-invasive Brain–Computer
Interfaces–Current and future trends." Journal of Physiology-Paris
105.1 (2011): 106-114.

18.
Consumer neuroscience: Assessing the
brain response to marketing stimuli
using electroencephalogram (EEG)
and eye tracking
• Paper presents an application of how to
optimize products presentation to be
compatible with human brain.
• It finds the physiological decisions customers
take when buying a new product, use these
decisions to present products in a more
attractive way for customers.

19.
Consumer Neuroscience
• An emerging field that combines psychology,
neuroscience, and economics to study how
the brain is physiologically affected by
advertising and marketing strategies.

20.
Neuromarketing
• Human brain activity can provide marketers
with information not obtainable via
conventional marketing research methods
(interviews, questionnaires).
• Humans can`t fully explain their preferences
when explicitly asked

21.
Electroencephalogram (EEG)
• Human brain signal and its main spectral
bands of Delta, Theta, Alpha, Beta, and
Gamma are used to examine customer
response to products advertising.

22.
Neuromarketing Goals
1. Detect the small changes in commercial stimuli
that may prove to have substantial impacts on
marketing efficacy.
2. Explain how changes in the presentation of
marketing information affect the ways in which
the brain reacts.