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Medical Representative 7 Basic tips
Be honest and stick to the facts   <ul><li>Doctors seek clear and honest information on a drug: what it can do, as well as...
Be clear and precise   <ul><li>Doctors are busy individuals.  </li></ul><ul><li>Information must be clear, easy to underst...
Use Visuals <ul><li>Pictures, illustrations and drawings add value to any form of communication and their use is no less i...
Support your argument with evidence <ul><li>Case studies are far more convincing than hypothetical examples or a barrage o...
Do not hide or suppress unpleasant information <ul><li>Every drug has advantages as well as disadvantages. Give both sides...
Maintain constant communication <ul><li>A sale is seldom concluded in a single encounter. Be in constant communication wit...
Build a relationship with the doctor <ul><li>Earn his respect for your integrity and honest communication.  </li></ul><ul>...
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Medical representative tips

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Medical representative tips during dr visit

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Medical representative tips

  1. 1. Medical Representative 7 Basic tips
  2. 2. Be honest and stick to the facts <ul><li>Doctors seek clear and honest information on a drug: what it can do, as well as what it cannot do in a given condition. </li></ul><ul><li>Exaggeration may lead to a trial or two by the doctor, but sooner or later the drug will be discarded if it does not meet expectations. </li></ul>
  3. 3. Be clear and precise <ul><li>Doctors are busy individuals. </li></ul><ul><li>Information must be clear, easy to understand and quick to grasp. </li></ul>
  4. 4. Use Visuals <ul><li>Pictures, illustrations and drawings add value to any form of communication and their use is no less important in this field. </li></ul><ul><li>A good picture speaks and saves a thousand words. </li></ul><ul><li>As they must add value to your communication, not detract from it. </li></ul>
  5. 5. Support your argument with evidence <ul><li>Case studies are far more convincing than hypothetical examples or a barrage of unsupported information. </li></ul><ul><li>Use clinical trials as a weapon to convince and to gain credibility </li></ul>
  6. 6. Do not hide or suppress unpleasant information <ul><li>Every drug has advantages as well as disadvantages. Give both sides of the story. Let the doctor decide after knowing all the facts. </li></ul>
  7. 7. Maintain constant communication <ul><li>A sale is seldom concluded in a single encounter. Be in constant communication with the doctor by passing out information, clarifying doubts or encouraging trials. </li></ul>
  8. 8. Build a relationship with the doctor <ul><li>Earn his respect for your integrity and honest communication. </li></ul><ul><li>Although the sale may take longer to conclude, when you gain the doctor’s support, both the sale and your relationship will be strong and durable. </li></ul>
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Medical representative tips during dr visit

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