A poll found that 43% of people said quality of content was the most important factor for engaging with a pharmaceutical brand's digital content, while 32% said relevance to their interests and 26% said trust in the brand. To get the highest engagement, brands should focus on delivering high quality content that is relevant to their target audience. The content should be unique, attention-grabbing, simple, entertaining, rich, clear, valuable, creative, updated, engaging, accurate, and visually appealing. Brands should also apply targeting strategies like demographic, behavioral and contextual targeting to increase relevance.

1. Main Factors Affecting
Digital Engagement With
Pharma Brands!

2. I published a poll
asking people …

3. What is the most
important factor that
makes you engage
with a pharmaceutical
brand's digital
content?

4. And the answer was

5. 43%
32%
26%
Quality of the content
Relevance to my interests
Trust in the brand

6. So, to get highest
engagement : focus
on delivering high
quality content that’s
relevant to your
target audience
Here’s how

7. Make it : unique,
attention grabbing,
simple, entertaining ,
rich, clear, valuable,
creative, updated,
engaging, accurate,
visually appealing
trend jacking*…
*when applicable only
1. Content Quality

8. Apply the following:
demographic, geographic
and behavioral targeting
Contextual targeting
Custom and lookalike
audience
Intent based marketing
Remarketing & Retargeting
SEO
2. Relevance

9. Thanks For Reading
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I’m
Ahmed Samy
I Talk About Digital
Marketing & Digitalization
In Health And Wellness
Sectors