Jaxton Cheah

Kuala Lumpur, Malaysia Malaysia

Game Thinking Coach, Gamification Designer & Game Thinking Asia Conference Producer

Education

As someone who champions a healthy lifestyle, I use Nike+ Fuelband to keep track on my workout progress. It’s really fun and engaging when working out while keeping track of my progress. It’s even better when I can compete with friends and other people through the app. Nike+ was actually a form of gamification that was created by Nike to engage with their customers and with it, Nike was also able to forge an association between a healthy body to its brand. In 2011, the number of players using Fuelband was 5 million and it was estimated to reach 11 million by the end of 2013. I am Jaxton Cheah and I’m a gamification advocate that practice it my daily lifestyle. I am also the CEO of Talent...