Aitor Somers

Antwerp Area, Belgium Belgium

Senior consultant

Advertising / Marketing / PR

I love the art of good persuasion. Isn't that what sales, marketing and technology is all about? I find it in a phrase or a color, in an image or conversation, in an elegant design or an user-friendly product, in a customer journey or a (creative) campaign. In the end, it is always the result of strategic thinking, putting the user experience first and combining data driven decision making (ratio) with creativity (emotion).