The document summarizes key observations from visits to four different stores - Shopper's Stop, Easy Day, Vishal Mega Mart, and Delhi Bazar. It notes differences in music, customer demographics, product availability and placement, staffing levels, and pricing structures between the stores. Benefits included an unexpected product find, insights into high-demand items, and better understanding of product locations. Opportunities identified were staff training programs and adjusting strategies like branding and cart sizes to attract different customer segments.

1. Are you paying attention

2. Assignment outline
• Stores visited
• Key observations
• Benefits
• Opportunity

3. Stores Visited
• Shopper’s Stop: Indirapuram
• Easy Day: Vaishali
– Food Section
• Vishal Mega Mart: Kaushambi
– Kids Section
• Delhi Bazar

4. Shoppers Stop
Key Observations:
• Specific Fragrance of perfumes
• English music in background
• Specific stalls for festive season sale
• vigilant sales girls in each section
• Polite communication by staff
• Branded Outlets
• Appealing Brand logo

5. Eazy Day: Vaishali
Key Observations:
1- Strolly size is relatively bigger compared to space
available, which was causing problems among
customers
2- Local brands in garments unlike Shoppers stop
3- There was lound music in background, making atmosphere bit noisy.
4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying
5- Papad, pulses, rice etc are below eye level
6- Chocolates, chewing gums, candies at billing counter, well lighted area.

6. Vishal Mega Mart
Key Observations:
1- Loud film music creating postitve vibrations
2- Customer range middle-upper middle class unlike Shoppers stop
3- Not much brands available in garments in kids section
4- staff memebers inadequate as per no. of customers
5- long queue at the billing counter
6- Food vouchers with additional discount

7. Delhi Bazar: Local store
Key Observations:
1- Variable pricing with bargaining
2- More handmade items in toys
section
3- Mixed customers group ranging
from lower to upper class
4- No music
5- Very less staff to manange
customers
6- Less Lights & homely atmosphere
7-

8. Benefits
• While visiting local market (Delhi Bazar) I saw All out
mosquito repellant refill, which was not planned in that visit
but was my requirement
• I noticed products at eye level are more in demand (most of
the customers had in their strolly)
• Music plays an important role in background making it more
comfortable
• Now I have better idea about which product is at what place
• I could see that Vishal Mega mart & Easy day require
communication skills training for their staff

9. Opportunity
• Training for staff of few stores can be a good
business opportunity
• Proper branding i.e Shoppers stop, Easy day can
attract different customer segments
• Strolly size can be changed as per space requirement
• Proper training of staff will result in more customers