Five exclusively designed modules for Pharma Sales & Marketing People will help the companies to knit a highly motivated sales and marketing team.

1. WELCOME
to
Training Zone
Of
Pharma Sales & Marketing People
www.vadlearning.com

2. There may be some inhibitions
in
your mind
regarding the
Training
www.vadlearning.com

3. Training…… Why ?
www.vadlearning.com

4. 1. To Develop & sustain high sales performance.
2. To improve the technical skills of the team member.
3. To develop managerial and interpersonal relation within the
team .
4. To meet current and future challenges successfully.
5. To keep the team member committed and motivated.
www.vadlearning.com

5. General Problems faced
by
first line field force & managers
Behavioral Problem – Negative attitude, Low self esteem,
Lack of motivation, Lack of team spirit
Perceptual problem.
Technical Problem - Lack of knowledge about selling
environment, Lack of selling skills
Clinical Problem - Lack of dressing sense, Lack of
product knowledge, Communication
problem (general & message
communication).
www.vadlearning.com

6. Relation between Problem & Solution
Overcome
Behavioral Problem -
To keep team member committed & motivated.
To develop managerial & interpersonal
relation within the team.
Overcome
Technical Problem - To develop & sustain high sales performance.
To improve technical skills of the team member.
Overcome
Clinical Problem - To meet current & future challenges successfully.
www.vadlearning.com

7. How the Training capsule will help ?
www.vadlearning.com

8. Module 1 - Team Management: Know & Motivate
your team.
Module 2 - Let’s Explore Inhibitions.
Module 3 - Get a Winning Edge.
Above module will help to cope up with the
Behavioral Problem
of the team member
www.vadlearning.com

9. Module 1
Team Management: Know & Motivate Your Team
Beneficiary : First Line Mangers
Learning Objective : To make aware the participant about
perceptual problems faced in perceiving the
field force and way to cope up with said
problem. To bridge up the attitudinal gap, to
know about the motivational issues of sales
force and ways to motivate them and how to
get best out of the sales force.
www.vadlearning.com

10. Module 2
Let’s Explore Inhibitions
Beneficiary : First Line Field Force & Mangers
Learning Objective : Above segment of stakeholders of the
company sometime surrounded by aura of
inhibitions regarding their career which
effects their productivity adversely. This
module will help them to come out of their
demoralizing inhibitions
www.vadlearning.com

11. Module 3
Get a Winning Edge
Beneficiary : First Line Field Force & Mangers
Learning Objective : To discuss about different factors
affecting attitude and its impact on
working. How to build a positive attitude.
Motivating pills and to develop a high self
esteem of the participants. Develop a
killing instinct
www.vadlearning.com

12. Module 4 - Sharp Your Axe.
This module will help to overcome the
Technical Problem
of the field force
www.vadlearning.com

13. Module 4
Sharp Your Axe
Beneficiary : First Line Field Force & Mangers
Learning Objective : To discuss the crucial elements of
personal selling in pharma industry.
Understanding the prescribing behavior
of your customer / prospects and how to
motivate them to prescribe your brand.
To discuss some myopic conditions in
pharma marketing.
www.vadlearning.com

14. Module 5 - Smart Move Inside The Clinic
This module will help to overcome major
Clinical Problem
of Field Force
www.vadlearning.com

15. Module 5
Smart Move Inside The Clinic
Beneficiary : First Line Field Force & Mangers
Learning Objective : This module will give in depth
understanding of marketing
communication generally used inside the
clinic like its basic elements, barriers to
effective communication, understanding
the customer inside the clinic by his
gesture, how to create a memorable
message.
www.vadlearning.com

16. A Common HR Philosophy
The people are encouraged to enhance their
Proficiency, Communication Skills, Potential
Leadership
and
Team Work
www.vadlearning.com

17. Your Field Force will meet your philosophy
Our module will provide an edge to their Endeavor
www.vadlearning.com

18. Know about the
Trainer
www.vadlearning.com

19. Name : Ajit Kumar Singh
Qualification : B.Sc.(Chemistry), M.B.A.(Marketing)
Contribution : Several Articles related to pharma
sales & marketing have already been published in Pharma Pulse &
Express Pharma titled as Psychographic Segmentation – MakingPsychographic Segmentation – Making
detailing easierdetailing easier,, Need for Personal TouchNeed for Personal Touch,, Communication – ACommunication – A
Promotion MixPromotion Mix,, Managing Field ForceManaging Field Force,, Medical Reps: Look intoMedical Reps: Look into
yourselfyourself , Changing MindsetChanging Mindset,, The Number GameThe Number Game,, Challenges facedChallenges faced
by pharma start upsby pharma start ups etc. Some more articles are in pipeline.
www.vadlearning.com

20. Past Experience…
With : Cipla Ltd.
Level : Middle Management
Job Profile : Sales & Marketing,
Training & Development of
Sales & Marketing People
Several assignments done as Freelance Pharma Sales Trainer
www.vadlearning.com

21. Catch the Trainer on….
ajit15a@rediffmail.com
Mob. – 09450775217, 8423651112
www.vadlearning.com