3. • Airtel was founded in 1985 .
• Until September 2004, we have known Airtel
as Touchtel .
• Bharti Airtel, formerly known as Bharti Tele-
Ventures Limited (BTVL) is India's largest .
• And not to our surprise it’s the World's third
largest cellular service provider with more
than 600 million subscribers as
of December 2011.
4. SUNIL BHARTI MITTAL started his career at a young age of 18
after graduating from PUNJAB UNIVERSITY .
He is the CHAIRMAN and MANAGING DIRECTOR since october
2001
An alumni of HAVARAD UNIVERSITY BUISSNESS SCHOOL
He was also Awarded by PADMA BHUSHAN
Being conferred by the degree of DOCTER by G B PANT
UNIVERSITY .
Also awarded by INSEAD Business Leader Award 2011 .
5. COMPANY’S VISION
# TO PROVIDE GLOBAL TELECOM
SERVICES AND HAVE DELIGHT
CUSTMERS
COMPANY’S MISSION
#ERROR FREE SERVICE DELIVERY
#INNOVATIVE PRODUCTS
#COST EFFICIENCY
6. Airtel was one of the first telecom providers to bring
broadband connection to India.
It is the 3rd largest wireless operator in world .
Largest telecom company listed on stock exchange .
It is the largest fixed line operators in india .
Airtel won “TECHIES AWARD” for 4 consecutive years
1997 – 2000 .
It is present in more than 2000 towns in india.
It also introduced paperless recharging facility for prepaid
customer .
Also awarded from “VOICE AND DATA AWARD” for being
India’s largest service providers in india .
7. It is have ventured into every aspect of
telecommunications :
landline,
mobile communication,
broadband internet,
dial up internet,
digital TV,
Calling cards,
GPRS
9. Bharti Airtel has changed its brand identity, launched a New
Logo, New signature tone.
The company has also announced that they have crossed 200
Million GSM Subscribers, which strengthen its global presence
and leadership in telecom sector .
Launching the new brand identity of company, Sunil Bharti Mittal,
Chairman and Managing Director :
“Today, as it expand on the global stage, this new brand identity
gives us the opportunity to present a single, powerful and unified
face to our customers, stakeholders and partners around the
world. ”
It reinforces our promise to deliver innovative services and a
superior brand experience to our 200 million customers across
Asia and Africa
10.
11.
12.
13. The AIRTEL subscriber base according to TRAI –
Telecom Regulatory Authority of India was :
Madhya pradesh -7,690,609
Chennai -2,133,677
Mumbai - 2,791,963
Kolkata - 2,456,896
Gujarat – 3,981,812
Andhra pradesh – 8,892,812
Karnataka – 9,820,812
Tamil nadu – 6,003,040
Kerala - 2,169,633
Delhi - 4,671,177
14. The company has several first to its credit…..
The first to launch roaming service on pre-paid in the country .
The first to launch 32k sim cards.
The first in asia to deploy voice quality enhancers to improve voice
quality and acoustics
It was the first company to introduce push button phones in india .
The first telecom company in the WORLD to receive the
ISO 9001:2000 certification from British Standards Institue .
15.
16. Airtel’s another strong point is their prompt customer
service and follow up.
Customer’s complaint calls were attended at times in
less than an hour and we cannot expect such a
service level from other service providers .
Airtel also stood for reliable broadband connectivity
and decent internet connection speed.
Airtel offers premium service at a price that can be
afforded; it is yet match BSNL on the pricing.
However, as a private telecom company they have
their own constrictions in terms of offering their
services at a further lower price.
When compared to the other private telecom
companies such as Reliance or Tata Indicom, Airtel is
more competitive.
20. With the Airtel Broadband TV, customers can
watch TV without any requirement to buy an TV
or getting a cable connection/set top box/air
anteNna.
For watching Broadband TV, Airtel Broadband
subscribers have to buy subscription packs.
The subscription packsare available at starting
price of Rs. 49, which offers 28 Live TV channels
of genres, languages which includes UTV
Bindass etc.
