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WHY DOES YOUR COMPANY NEED 
WEB DEFENSE? 
Invoicing UI 
WEBMAIL 
HelpDesk 
Customer 
Support 
CRM 
Project Management 
Web-Based Business Applications Are 
Your Vital Link to Customers! 
40% 16% 
HIGH 
CRITICAL 
35% 
% OF DEPENDENCE 
of companies say their 
business is dependent 
on Web apps1 
Web Disruptions 
MEDIUM 
IMPACT $ALES2 
MAJOR 
EFFECT 
Decrease 
by more 
than 20% Decrease 
MINOR 
EFFECT 
between 
6% and 20% Decrease 
by 6% or 
less 
NO EFFECT 
ON SALES 
MODERATE 
EFFECT 
Both Primary Attack Types 
Are Considered 
DDOS Web App 
14% 39% 
3 
SLIGHTLY 
Attack 
26% 
SLIGHTLY 
9% 
DDoS 
Less Damaging 
SECURITY EVENTS ARE 
COSTLY! 
5% $1,000,000 - $9,999,999 
24% $100,000 - $999,999 
35% $10,000 - $99,999 
19% $1,000 - $9,999 
15% 
SIGNIFICANT 
12% 
SIGNIFICANT 
DDoS & 
Web Attacks 
Equally 
Damaging 
DDoS 
More Damaging 
Less than $1,000 
1% 
The average 
cost per 
IP DoS/DDoS 
Security Event 
is between 
$10,000 & 
$1 million 
$10,000,000 or more 
4 
Where are you in 
your solution planning? 
Adoption of DDoS as a service 
is increasing 5 
33% 
38% 
Planning or Interested 
Already Implemented 
The Five Critical 
Components of a 
Managed Web 
Defense 
23% 
Not Interested 
6% Don’t Know 
1. Preparation 
Readiness plan, response protocols 
2. Mitigation 
Stop attacks before network is impacted 
3. Around-the-Clock Monitoring 
“Always on” cloud protection 
4. Response 
Support for incident response, identify 
secondary attacks 
5. Intelligence 
Insight into threat conditions, near 
real-time metrics 
A Low-Cost Way to Neutralize 
The Risk of Very High-Cost Disruptions 
A 6% to 20% revenue loss 
would cost a $200 million 
mid-size company 
$12 million to $40 million... 
or more! 
Low monthly fees... 
no CAPEX... 
scales on demand... 
always current 
technology! 
Implementation 
Ahead 
MANAGED 
WEB 
DEFENSE 
YOUR CO. 
Learn how to protect the of your business. 
Download the study at 
www.akamai.com/webdefense 
1, 2, 3 Web Security: Protecting Your Business – A commissioned study conducted by Forrester Research Consulting on behalf of IBM and Akamai, August, 2014 
4, 5 Forrsights Security Survey, Q2 2013, Forrester Research, Inc.

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Why Does Your Company Need Effective Web Defense?

  • 1. WHY DOES YOUR COMPANY NEED WEB DEFENSE? Invoicing UI WEBMAIL HelpDesk Customer Support CRM Project Management Web-Based Business Applications Are Your Vital Link to Customers! 40% 16% HIGH CRITICAL 35% % OF DEPENDENCE of companies say their business is dependent on Web apps1 Web Disruptions MEDIUM IMPACT $ALES2 MAJOR EFFECT Decrease by more than 20% Decrease MINOR EFFECT between 6% and 20% Decrease by 6% or less NO EFFECT ON SALES MODERATE EFFECT Both Primary Attack Types Are Considered DDOS Web App 14% 39% 3 SLIGHTLY Attack 26% SLIGHTLY 9% DDoS Less Damaging SECURITY EVENTS ARE COSTLY! 5% $1,000,000 - $9,999,999 24% $100,000 - $999,999 35% $10,000 - $99,999 19% $1,000 - $9,999 15% SIGNIFICANT 12% SIGNIFICANT DDoS & Web Attacks Equally Damaging DDoS More Damaging Less than $1,000 1% The average cost per IP DoS/DDoS Security Event is between $10,000 & $1 million $10,000,000 or more 4 Where are you in your solution planning? Adoption of DDoS as a service is increasing 5 33% 38% Planning or Interested Already Implemented The Five Critical Components of a Managed Web Defense 23% Not Interested 6% Don’t Know 1. Preparation Readiness plan, response protocols 2. Mitigation Stop attacks before network is impacted 3. Around-the-Clock Monitoring “Always on” cloud protection 4. Response Support for incident response, identify secondary attacks 5. Intelligence Insight into threat conditions, near real-time metrics A Low-Cost Way to Neutralize The Risk of Very High-Cost Disruptions A 6% to 20% revenue loss would cost a $200 million mid-size company $12 million to $40 million... or more! Low monthly fees... no CAPEX... scales on demand... always current technology! Implementation Ahead MANAGED WEB DEFENSE YOUR CO. Learn how to protect the of your business. Download the study at www.akamai.com/webdefense 1, 2, 3 Web Security: Protecting Your Business – A commissioned study conducted by Forrester Research Consulting on behalf of IBM and Akamai, August, 2014 4, 5 Forrsights Security Survey, Q2 2013, Forrester Research, Inc.