1. API Strategy 101
Sachin Agarwal
VP Product Marketing
@sachinagarwal

2. API Frenzy?

3. API Frenzy
API Growth Rate
Source: Programmable Web
15B+ API calls a day
10B+ API calls a day
7B+ API calls a day
1B+ API calls a day
1B+ API calls a day
1.5B+ API calls a day

4. What is an API?
Your ApplicationYour APIYour Customers

5. What is causing this
Frenzy?

6. By 2017, 74% of US
population will own
Smartphones

7. By 2020, there will be 50
billion connected devices

8. There are more than 20M
developers

13. Extend the Reach of your Business

14. Capture new Opportunities with APIs
 Drive Innovation
 Increase Reach
 Support New Devices
 Discover New Business Models
 Increase Partner Network

15. API Best Practices

16. APIs: The Path to Digital Transformation

17. Accelerate Digital Channels
• Delight customers with an engaging
experience on any channel or device, at any
moment
– Mobile-enable your enterprise, externalize
your products and services as APIs, and stay
ahead of consumer trends.
– Accelerate time to market and reduce TCO
by leveraging existing applications
Capabilities
• Orchestration
• Mediation
• Scripting
• Caching/Paging
• Security

18. Drive Partner Adoption
• Engage business partners and get
developers up and running quickly
– Launch a secure online portal to quickly
onboard business partners and establish
interactive online social channels with them.
– Drive partner adoption with updated
documentation and developer community.
Connect with developers, inspire them, and
drive your API usage.
Capabilities
• Portal
• Social
• Documentation
• Groups
• Search

19. Monetize Digital Assets
• Package, market and license your
assets to maximize revenue
– Transform any application, service or
asset into elegant and simple APIs.
– Productize you data, create customized
packages and tailored plans, and license
them accordingly.
Capabilities
• Licensing
• Rate Limiting
• Provisioning
• Documentation

20. Analyze your Business
• Get instant insights into your business and
optimize the delivery and value of APIs
– Maximize your revenue by gaining complete
visibility into how your partners and
customers leverage your data.
– Monitor activity for a specific partner, app or
developer and evaluate their impact on your
business.
Capabilities
• Business Analytics
• Operational
Insights
• App and Developer
Metrics

21. An Unified API & SOA Platform
Transform
& Secure
Publish Monetize
Dev.
Adoption
API
SOAP to REST
Mobile-
Optimization
OAuth
Mediation
Analytics API Documentation
Applications
and Services
Apps
API Producers API Consumers

22. API Platform Capabilities
Platform
Licensing
Quota Mgmt.
Partner Mgmt.
PCI Compliance
Provisioning
Policy Mgmt.
Monitoring
OAuth
Federation
Analytics
Lifecycle
API/Services
Application
User
Compliance
Integrations
Gateway
Security
Authentication
Protection
IAM Integration
Encryption
Mediation
Quality of Service
Paging/Caching
Orchestration
Scripting
API Portal
Search
Documentation
Groups
Social

23. API Recommendations
 Establish your digital strategy
 Think how you can leverage digital ecosystems with APIs
 Build upon your SOA investments
 Adopt an unified platform strategy for APIs and SOA
 Drive Developer and Partner Adoption
 Restructure your organization to align with the different API roles

24. API Resources and API University
• Resource Center
– http://resource.soa.com/
• Follow us on:
www.facebook.com/soasoftware
www.linkedin.com/company/soasoftware
@soasoftwareinc