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Clarity of purpose
Summarize the company’s business
on the back of a business card
Large markets
Address existing markets poised for
rapid growth or change. A market
on the path to a $1B potential
allows for error & time for real
margins to develop
Rich customers
Target customers who will move fast
and pay a premium for a unique
offering
Focus
Customers will only buy a simple
product with a singular value
proposition.
Pain Killers
Pick the one thing that is of burning
importance to the customer, then
delight them with a compelling
solution.
Think Differently!
Constantly challenge conventional
wisdom. Take the contrarian route.
Create novel solutions. Outwit the
competition
Team DNA
A company’s DNA is set in the first 90
days. All team members are the
smartest or most clever in their
domain. “A” level founders attract an
“A” level team
Agility
Stealth and speed will usually help
beat large companies
Frugality
Focus spending on what’s critical.
Spend only on the priorities and
maximize profitability
Inferno
Start with only a little money. It forces
discipline & focus. A huge market
with customers desire for a product
developed by great engineers
requires very little firepower
Elements of Enduring Companies - TEAM SEQUOIA

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Elements of Enduring companies by Sequoia Capital

  • 1. Clarity of purpose Summarize the company’s business on the back of a business card Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error & time for real margins to develop Rich customers Target customers who will move fast and pay a premium for a unique offering Focus Customers will only buy a simple product with a singular value proposition. Pain Killers Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution. Think Differently! Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition Team DNA A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team Agility Stealth and speed will usually help beat large companies Frugality Focus spending on what’s critical. Spend only on the priorities and maximize profitability Inferno Start with only a little money. It forces discipline & focus. A huge market with customers desire for a product developed by great engineers requires very little firepower Elements of Enduring Companies - TEAM SEQUOIA