Baques explains the need for carbon polluters to sequest carbon and any such non-profit initiative may not be sustainable over long run. hence we have conceptualized this idea of developing a profitable model which can be imitated throughout the world to reduce the impact of Co2.
2. Founders Background
Who is behind the company?
5 MBA students from DOMS-University of Madras.
Why do you think it would succeed ?
1. Green Consulting.
• Driving Corporate to CSR.
• Generate Rural Employment
• Value proposition for project cost.
3. • BUSINESS IDEA
o Selling of Beema Bamboo to build premium structures.
o creating Rural employment by Making artifacts using bamboo.
o Providing solution for companies to reduce CO2 by natural means and
o Selling of CER to them to meet their carbon limits.
o Safety match stick.
• CURRENT SITUATION
• Carbon Sequestration: After the Kyoto protocol and Copenhagen summit the
companies were in a great pressure to reduce their carbon emission and they have
to project themselves in the global view as a environmentally friendly companies.
• Products:
o Safety matches: There is ever green demand for match box
o Artifacts: The upper class and the upper middle class people were looking for
a good quality artifacts to make their homes beautiful.
o Culm : Need for structural support and the structures are increasing.
4. • Employees - 3 Managers, 5 Skilled laborers , and around 50 employees.
• Revenues.
• Revenues from sale of safety match sticks. Sale of Artifacts. Sale of
Bamboo poles for premium bamboo structures.
• Differentiator
• Bio Carbon sink , Generate employment, Building Social Image of
Company.
• Funding required
• 1,00,00,000.
5. Problem Statement
• World carbon emissions is responsible for rise in
temperature.
• Pollution in Major Water ways
• Unemployment is a Major problem plaguing India.
6. Your Solution
• Mass planting of Beema Bamboo Carbon sequesters huge quantity of
carbon and improves the quality of air.
• Bamboo has natural affinity towards nitrogen and phosphorous.
Hence, Beema Bamboo can be used to improve water quality.
• Bamboo based industries can generate more employment
opportunities.
Your differentiator,competition
Dharam international
Clenergen international
7. Why would a customer buy the
product/solution
• Quantitative Benefits
Companies which associate themselves with such projects can reap huge profit
because of the profitability of this business model.
• Qualitative Benefits
The projects help to build the social image of the company.
It provides employment opportunities to rural people.
8. Sales Strategy and Revenue Model
• How will you penetrate the market
• Early bird advantage .
• Low priced.
• Skilled labor who make artifacts of high quality.
• Your revenue model