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Accenture Technology Delivery Innovation Summit
Internet of Things (IoT) #4558
27th Feb 2015
2Copyright © 2015 Accenture All rights reserved.
Safety Check
Research Data –
How Leading-edge consumers are driving the Connected Car Market
Copyright © 2015 Accenture All rights reserved. 3
People in
Brazil, Germany,
Russia, UK,
US and China
shared their
Views.
1st Ultra Safe 2nd Data Tracker
7th Autonomous Driving5th Home to destination 6th Self-Sufficient
3rd Entertainment 4th Life Manager
Copyright © 2015 Accenture All rights reserved.
4
Value Drivers
Copyright © 2015 Accenture All rights reserved.
5
The web of
connected
devices known
as the Internet of
Things is set to
“explode” this
year, reaching
almost 5bn items
The number of connected
devices in on track to
increase by 30% in 2015 to
4.9bn things before
growing fivefold to 25bn
by 2020
- Gartner
“dramatic increase in
vehicle connectivity” that
is “transforming the
automotive sector” could
boost the value of the
global market for
connectivity components
and services to €170bn
(£127bn) by 2020
- McKinsey
Out of Almost 2,000
new car buyers
surveyed, also found
that 13% of people
would immediately rule
out buying a new car
without internet access.
More than 5,000 people
surveyed found that ½ of
consumers would
consider connected
features a key part of
their next car purchase,
with 70pc interested in
using or already using
connected car services.
- Telefonica
Value Levers
CMT-COMMS Idea Owner: Akshank Shah
Idea No: 4558 Safety Check
Category: IoT Internet of Things
According to regular surveys conducted by NHTSA, it is found that
death toll has been rising due to 3 specific reasons:
•Haphazard Driving
•Drink-and-Drive crashes
•Sleep-related crashes
Also, in case of accidents coincidently happening in remote areas;
emergency facilities could not reach in time at the spot causing
uncertain death.
What is the challenge / opportunity?
Illustration- As-is
Safety Check, a mobile application/solution integrated across the
smart/digital ecosystem of driver's Smartphone, smart band, car’s
infotainment system and various other IoT devices that could
remotely sense & trigger actions along with continuous data logging
over cloud to provide remote assistance in time of emergency.
Estimated:
63% would welcome a fatigue warning solution in their vehicles
Vehicle crashes cost more than an estimated $37 billion annually
What is the idea ?
Illustration- To- be
Copyright © 2015 Accenture All rights reserved.
6
Safety Check ... a connected car solution
Copyright © 2015 Accenture All rights reserved.
7
A V T
8Copyright © 2015 Accenture All rights reserved.
Fatality
9
Drowsy Driving Epidemic
Copyright © 2015 Accenture All rights reserved.
10
IoT system-in-place
Copyright © 2015 Accenture All rights reserved.
BAC Sensor
Sleep
Detection/
Haphazard
Driving
Weight
Detection
Telematics.
Global
&Remote
Services
Infotainment
SystemAdvanced
Diagnostics,
Maintenance
& Control
Mechanism
11
Standalone Suggestions
Copyright © 2015 Accenture All rights reserved.
Sleep Detected+
Find Some Food
Locate restaurants that are near you! A
simple list of restaurants that are open and
near your current location- based on your
Smartphone/Car GPS setting.
Grab A Room
Locate hotels near you if you decide
that beats other sleeping options for
the night!
Call A Cab
Push-button cab service for quick
and easy access to a local cab
service near you.
Designated Driver
Push-button chauffeur service
to drive you home safely at your
comfort.
Ask a favour
Lets you select one of your contacts directly from
the app if you need a little help getting home.
12
Waspmote detection by Meshlium
Copyright © 2015 Accenture All rights reserved.
Copyright © 2015 Accenture All rights reserved.
Understand ‘As Is’
Develop Financial Models on
Value-Cost implications
Develop Operating Model for
proposed idea
KeyActivitiesKeyDeliverables
Development of Proof of Concept: The journey
Steps
• Conduct research on our
automobile communication
strategy approaches based on
existing infrastructure and
possibilities.
• Create hypotheses
• Develop Exploratory Survey to
capture internal understanding of
As-Is
• Analyzing the survey and develop
insights(statistically)
• Create use cases and articulate
scenarios to illustrate:
- How will we use alcohol sensor?
- How will the communication
network work?
• Detail the key requirements for
car safety setup – key skills and
capabilities
• Envision the future, ‘To Be’ of Car
Safety Model
• Identify opportunities and To-Be
for ‘go digital’
• Detail the Car Safety model with
various options: centralized,
distributed, hybrid
• Develop process flow of system
based on driver’s response
• Define usage situations for the
operating model
• Validated List of Hypotheses
• Survey results and interpretations
of what it means for: IDC/GDN/
Accenture
• White spaces & opportunities
• Inventory of Use Cases for the
PoC: ‘Drunk Driving’ and ‘Drowsy
Driving’ scenario
• ‘Drunk Driving’ scenario
illustration deck
• Operating Model construct
• Demo Video/Telestration of Car
Safety model in action
Develop Use cases:
‘To be’ Landscape
• Carry out the cost-benefit analysis
of the idea commercialization
(cost, return)
• Plan to realize value
• Value Analysis of the idea
• Roadmap for idea productization
Week 3 Week 4 Week 5 Week 1 Week 2 Week 3 Week 4
JAN’15 FEB’15
13
Connected Cloud and AVT as a Service
Copyright © 2015 Accenture All rights reserved. 14
Disruptive Shift
“To bring disruptive
shift in Transportation
Industry by building an
integrated ecosystem
with IoT solutions that
can advantage from
both unified
communication
channel and still be
self-reliant.”
Current & Future Forecasts
Copyright © 2015 Accenture All rights reserved. 15
$“World Govs, lawmakers, automobile & SoC manufacturers,
IT & Hardware solution providers, local bodies stand to
address the next wave of disruption with IoT.”
- Akshank Shah

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Safety check IoT Automobile

  • 1. Accenture Technology Delivery Innovation Summit Internet of Things (IoT) #4558 27th Feb 2015
  • 2. 2Copyright © 2015 Accenture All rights reserved. Safety Check
  • 3. Research Data – How Leading-edge consumers are driving the Connected Car Market Copyright © 2015 Accenture All rights reserved. 3 People in Brazil, Germany, Russia, UK, US and China shared their Views. 1st Ultra Safe 2nd Data Tracker 7th Autonomous Driving5th Home to destination 6th Self-Sufficient 3rd Entertainment 4th Life Manager
  • 4. Copyright © 2015 Accenture All rights reserved. 4 Value Drivers
  • 5. Copyright © 2015 Accenture All rights reserved. 5 The web of connected devices known as the Internet of Things is set to “explode” this year, reaching almost 5bn items The number of connected devices in on track to increase by 30% in 2015 to 4.9bn things before growing fivefold to 25bn by 2020 - Gartner “dramatic increase in vehicle connectivity” that is “transforming the automotive sector” could boost the value of the global market for connectivity components and services to €170bn (£127bn) by 2020 - McKinsey Out of Almost 2,000 new car buyers surveyed, also found that 13% of people would immediately rule out buying a new car without internet access. More than 5,000 people surveyed found that ½ of consumers would consider connected features a key part of their next car purchase, with 70pc interested in using or already using connected car services. - Telefonica Value Levers
  • 6. CMT-COMMS Idea Owner: Akshank Shah Idea No: 4558 Safety Check Category: IoT Internet of Things According to regular surveys conducted by NHTSA, it is found that death toll has been rising due to 3 specific reasons: •Haphazard Driving •Drink-and-Drive crashes •Sleep-related crashes Also, in case of accidents coincidently happening in remote areas; emergency facilities could not reach in time at the spot causing uncertain death. What is the challenge / opportunity? Illustration- As-is Safety Check, a mobile application/solution integrated across the smart/digital ecosystem of driver's Smartphone, smart band, car’s infotainment system and various other IoT devices that could remotely sense & trigger actions along with continuous data logging over cloud to provide remote assistance in time of emergency. Estimated: 63% would welcome a fatigue warning solution in their vehicles Vehicle crashes cost more than an estimated $37 billion annually What is the idea ? Illustration- To- be Copyright © 2015 Accenture All rights reserved. 6
  • 7. Safety Check ... a connected car solution Copyright © 2015 Accenture All rights reserved. 7 A V T
  • 8. 8Copyright © 2015 Accenture All rights reserved. Fatality
  • 9. 9 Drowsy Driving Epidemic Copyright © 2015 Accenture All rights reserved.
  • 10. 10 IoT system-in-place Copyright © 2015 Accenture All rights reserved. BAC Sensor Sleep Detection/ Haphazard Driving Weight Detection Telematics. Global &Remote Services Infotainment SystemAdvanced Diagnostics, Maintenance & Control Mechanism
  • 11. 11 Standalone Suggestions Copyright © 2015 Accenture All rights reserved. Sleep Detected+ Find Some Food Locate restaurants that are near you! A simple list of restaurants that are open and near your current location- based on your Smartphone/Car GPS setting. Grab A Room Locate hotels near you if you decide that beats other sleeping options for the night! Call A Cab Push-button cab service for quick and easy access to a local cab service near you. Designated Driver Push-button chauffeur service to drive you home safely at your comfort. Ask a favour Lets you select one of your contacts directly from the app if you need a little help getting home.
  • 12. 12 Waspmote detection by Meshlium Copyright © 2015 Accenture All rights reserved.
  • 13. Copyright © 2015 Accenture All rights reserved. Understand ‘As Is’ Develop Financial Models on Value-Cost implications Develop Operating Model for proposed idea KeyActivitiesKeyDeliverables Development of Proof of Concept: The journey Steps • Conduct research on our automobile communication strategy approaches based on existing infrastructure and possibilities. • Create hypotheses • Develop Exploratory Survey to capture internal understanding of As-Is • Analyzing the survey and develop insights(statistically) • Create use cases and articulate scenarios to illustrate: - How will we use alcohol sensor? - How will the communication network work? • Detail the key requirements for car safety setup – key skills and capabilities • Envision the future, ‘To Be’ of Car Safety Model • Identify opportunities and To-Be for ‘go digital’ • Detail the Car Safety model with various options: centralized, distributed, hybrid • Develop process flow of system based on driver’s response • Define usage situations for the operating model • Validated List of Hypotheses • Survey results and interpretations of what it means for: IDC/GDN/ Accenture • White spaces & opportunities • Inventory of Use Cases for the PoC: ‘Drunk Driving’ and ‘Drowsy Driving’ scenario • ‘Drunk Driving’ scenario illustration deck • Operating Model construct • Demo Video/Telestration of Car Safety model in action Develop Use cases: ‘To be’ Landscape • Carry out the cost-benefit analysis of the idea commercialization (cost, return) • Plan to realize value • Value Analysis of the idea • Roadmap for idea productization Week 3 Week 4 Week 5 Week 1 Week 2 Week 3 Week 4 JAN’15 FEB’15 13
  • 14. Connected Cloud and AVT as a Service Copyright © 2015 Accenture All rights reserved. 14 Disruptive Shift “To bring disruptive shift in Transportation Industry by building an integrated ecosystem with IoT solutions that can advantage from both unified communication channel and still be self-reliant.”
  • 15. Current & Future Forecasts Copyright © 2015 Accenture All rights reserved. 15 $“World Govs, lawmakers, automobile & SoC manufacturers, IT & Hardware solution providers, local bodies stand to address the next wave of disruption with IoT.” - Akshank Shah