It is a wide range of organizations involved in the design, manufacturing, marketing and selling of motor vehicles. In 1886, Karl Benz developed the first automobile that could be mass produced. China leads Production 24million units in 2015

1. By- Akshay Kumar Jain
MAN TRUCKS

2. Introduction of Automobile Industry:
• It is a wide range of organizations involved in the design, manufacturing,
marketing and selling of motor vehicles.
• In 1886, Karl Benz developed the first automobile that could be mass produced.
• China leads Production 24million units in 2015
Main Segments: Passenger vehicles, Commercial vehicles, Three wheelers,
Two wheelers, Electrical vehicles.
Major players present: TATA Motors , Ashok Leyland, Eicher, Bharat Benz,
Man India.

3. S.W.O.T Analysis
STRENGTH
• Large domestic market
• Competitive auto component base
• Government initiatives (make in India)
WEAKNESS
• Low labour productivity
• Low investment in research and development
• Poor infrastructure
OPPORTUNITY
• Cut in excise duty
• Heavy thrust on mining and construction activity
• SC ban on over loading
THREAT
• Rising input cost
• Rising interest rates
• Cut throat competition.

4. 1959 – 1996 Legendry Truck Shaktiman rolled out from Vehicle Factory
Jabalpur
2006 Joint Venture Formation
Delivery of First Batch of MAN Trucks
2007 Truck of the Year Award for MAN CLA
1st Batch of Export Vehicle Dispatch to Russia
2010 31.280 8x4 Truck of the year award For MAN CLA
2012 Takeover of Joint venture by MAN Truck and Bus AG
2013 10000th vehicle Rolled out For Domestic Vehicle
HISTORY OF MAN INDIA

5. Products:-
 Heavy MAN CLA Trucks
 Mining and construction tippers
 Haulage tractors
 Multi AXLE Trucks
 MAN Bus chassis
Services:-
 Prompt and efficient after sales service
 Dealers in metro cities
 Quality spare parts
 On site support
PRODUCTS & SERVICES

6. Clients of MAN India
• Force Motors
• Volvo
• Fire Brigade Department
• Indian Army
Competitors
• Tata Motors
• Ashok Leyland
• Eicher
• Swaraj Mazada
• Bharat Benz

7. SWOT ANALYSIS:
STRENGTH:
High profitability and revenue
Experienced business units
Barriers of market entry
WEAKNESS:
Small business units
Competitive market
OPPORTUNITIES:
Growth rates and profitability
Growing economy
Growing demand
New markets
THREATS:
Government regulations
Increasing rates of interest.

8. FUTURE PLANS:
• Company intends to relaunch existing products
for different applications.
• Considering the growth in Indian mining industry Company Plans to expand its
product range towards similar requirement.
• Company focuses on launching Euro 4 technology in India Soon
along with its high end models.
• Company plans to increase its distributor base in order to develop
business in Indian market.

9. MANAGEMENT TRAINEE
JOB DESCRIPTION:
 Business Development Activity
 Timely appointment of distributor/dealer.
 Develop Dealer Manpower
 Meeting key Account Customers
 Customer Relationship
 Maintain regular interaction with influencers and promote assigned products.
SKILLS REQUIRED:
 Good communication skills
 Should be able to handle pressure
 Team player
 Target oriented
EDUCATION QUALIFICATION:
 UG: Graduate with Engineering background in Automobile Engineering
 PG: MBA/PGDM :- Marketing & Sales
 60% Throughout with no Backlogs.