16. Some trends…
S Connecting customers and companies in new and exciting ways.
eg.flipkart, myntra (segmented discounts), facebook likes.
S Professionals in the e-commerce industry have seen a shift towards social
sharing in the past few years
S The more they click the more they buy
S Online retail sales are anticipated to grow 10 percent a year for the next
five years, accounting for 56 percent of all U.S retail sales by 2016.
17. How do social media share the
revenue…?
Assisted Revenue Per Share, Example - “Someone tweets a product
and then places an order”
S Twitter - $26.12
S Facebook - $16.31
S Email - $13.58
S Want - $10.21
S Google Plus - $4.71
S Facebook “Like” - $4.56
S Stumble Upon - $4.30
S Kaboodle - $3.60
18. Other revenue sharing
partners..
Sharing Revenue By Browser
S Google Chrome - 36.61%
S Internet Explorer - 21.75%
S Mozilla Firefox - 16.75%
S Safari - 8.24%
Sharing By Device
S Tablet - 4.5%
S Mobile - 3.21%
S Desktop - 92.29%
25. Social Media: Fuel for your sales engine
72% of retailers plan to
spend more on marketing
via social networks this
year than in 2013
26. Transformation - Multiply sales
through recommendation
• Only awareness
does not bring
revenues
• Repeat business
and referrals
generate business
• Existing customers
work as Marketing
partners
S Social Commerce : Transformation of eCommerce with Social Computing
Product
Discovery
• Awareness
• Index
Product
Selection
• Decision
Support
Product
Referral
• Evangelism
• Referrals
31. Nike Instagram Photo-id
campaign
Here’s how it works:
o Instagram users go to Nike’s PHOTOiD site, and select an
Instagram shot as the background for the Nike Air Max model of
their choice
o Users click a button, and Nike customizes the shoe color to
match the colors in the photo
o Users can share the shot over Instagram, Facebook, Twitter,
and an online gallery with other Instagram/Nike customized photos
oparticipants can also purchase the customized shoes
32. TweetAFlight
S TweetAFlight is selling airline tickets, but you can be sure
that if this system works, everything plus the kitchen sink
will soon be for sale on Twitter.
S Follow @TweetAFlight on Twitter
S When you see a tweet for a flight you want, reply with the
word “BUY”.
S That reply message to “buy” gets processed by Chirpify
33. The business transformation in
eCommerce space
Traditional eCommerce Social eCommerce
Implementation Dynamics Inventory Management &
traditional supply chain
Resource optimization with
delayed integration
Business Case Merchants develop online store
with a channel to pay online
Retailers provide online store
with plug-ins for users to
compare, buy & share
experience
Business Processes Branding, Marketing & Sales Create awareness, engage &
retain
Choice Of Products Comparison buying is not possible Comparison buying is possible
Financial transactions Physical financial transaction with
limited options & offers
Multiple payment options with
various loyalty programs, reqards
& offers
Cost Higher Lower
Reliability Based on brand value Higher, references by known
circle of people
Flexibility Lower, resources available from only
one inventory
Higher, resources available from
multiple marketplaces
Frequency of Transactions Smaller frequency with higher value
per transaction
Mass market but lower value per
transactionS Social Commerce : Transformation of eCommerce with Social Computing
34. Challenges on the way of
transformation
• Social Network is private space
• Social space is not to be used primarily to ask for Buying
• Push for ‘Buy’ sometimes treated as a negative signal
• Stay simple during the changing trends & stiff competition
**Forrester's research report says 36% people dont like to receive mails even from their most favorite
retailer
S Social Commerce : Transformation of eCommerce with Social Computing
