Social Assurity has put together a thought-provoking and insightful presentation designed for students to help them understand how to harness the powers of social media in support of college admissions, internships, scholarships and career placements.

1. HARNESSING THE POWER OF
SOCIAL MEDIA
FOR GRAD SCHOOL AND CAREER
Alan Katzman, Social Assurity LLC

2. Embrace Your Social Media

3. You’re the Sum of Your Social Media
Copyright 2014 Social Assurity LLC
Facebook+ Twitter+ LinkedIn+ Instagram+ Tumblr = You

4. Grad Schools Are Looking
Copyright 2014 Social Assurity LLC
 How New Technology And Social Media Will
Affect Your MBA Application
 Law School Admissions Officers Are a Nosy
Bunch
 Medical School Admissions Officers Checking
Applicants' Facebook Pages
 Give Yourself a Social Media Makeover as a
B-School Applicant
 Do Grad Schools Care About Your Social
Profile?

5. Recruiters Are Also Looking
Copyright 2014 Social Assurity LLC
93% of recruiters are likely to look at a candidate’s social profile
42% of recruiters have reconsidered a candidate based on
content viewed in a social profile, leading to both positive and negative
reassessments
- Corporate recruiters are increasingly and proactively using the
search capabilities of Google, Facebook, Twitter and LinkedIn to
identify and then recruit targeted talent.
- Known as the invisible market, social media searches are happening
all the time but candidates will first need to learn how to build a public
online presence to get in to the game.

6. What Are They Assessing?
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 Credibility
 Character
 Maturity
 Intelligence
 Likeability

7. What They Notice
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0 20 40 60 80 100
Charitable
Drugs
Sexual
Profanity
Grammar
Guns
Alcohol
Religious
Political
Recruiters Reactions to Certain Posts (%)

8. Where They Are Looking
Copyright 2014 Social Assurity LLC
83%
65%
37%
18%
36%
94%
40%
55%
Job Seekers
Recruiters
Surprised!

9. Facebook: Really?
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1.3 Billion
Active Monthly
Users
Update Your
Status
Accordingly
Research
Your
Opportunities
Then
Leverage
Your Network
Join Groups
and Like
Companies
Recruiters
are People
Too

10. Tweet, Meet and Follow
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Network
Keywords
Share
Retweet
Contribute Follow
Recruiters and potential
employers search
Google for job
candidates… and
Google loves Twitter.

11. Copyright 2014 Social Assurity LLC
Profile
Summary
Skills
Groups
Companies
Education
Engage
Connect
Network

12. Why Google Plus?
Copyright 2014 Social Assurity LLC
In 2013 there were over 2 trillion
Google searches or close to 6
billion searches per day. Owning
the first page of Google is
owning your social media.
Amazing Correlation Between Google + and
Higher Google Search Rankings.

13. Google + Profile Page
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Links
Story
Contact
Communities

14. Pinterest Has 70 Million Users!
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15. Final Thoughts
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 Engage
 Social Media is Social
 Build a Professional Presence
 Write, Blog, Author, Publish
 Video
 Portfolio
 Network

16. Thank You for Your Time!
 Follow us on Twitter @socialassurity
 Email info@socialassurity.com
 Visit our website at socialassurity.com
 Follow us on Instagram: social_assurity
 Follow us on LinkedIn: Social Assurity
 Call or email us for a FREE consultation on how
to optimize your social media for academic and
career advantage.
Copyright 2014 Social Assurity LLC