Workshop Innovation War Room

Innovation War Room
Anke Albregts, Bert Celis, Hans Haagdorens,
Bjorn Kiekens, Marc Tiri and Ann Verlinden
Innovation consultants
www.Innovatiecentrum.be

©2011 Innovatiecentrum Limburg – All rights reserved

Agenda Workshop

• Intro: Innovation war room
• Strategie Canvas
• P/M matrix
• Business Model Innovation
• Customer Journey Mapping


“Everyone who's ever taken a shower has
an idea. It's the person who gets out of
the shower, dries off and does something
about it who makes a difference.”
-Nolan Bushnell

What is Innovation?

 Innovation
= creation of a new or improved
product, process, service or business
model with economical growth as result.


Innovation strategy

• Long term
• Choosing direction
• Innovation in different areas
• Risky
• Value proposition
• Differentiate
• Higher margins
www.informationmanagement.com


Innovatiecentrum presents

Short workshops about Innovation tools
that can be used in your company
to initiate/strengthen Innovation


Strategy canvas

• Definition
– The strategy canvas compares the company with their
competitors based on critical succes factors from the
customers viewpoint.

• Goal
– Gain insight, differentiate from competitors, make the
difference for the customer

• Also take a look at substitutes
– For ex. restaurant – cinema


Strategy canvas


Blue Ocean Strategy


Blauwe Oceaan Strategie (BOS)

• Blue Ocean Strategy: How to Create
Uncontested Market Space and Make
Competition Irrelevant [Hardcover]
– W. Chan Kim (Author)
– Renee Mauborgne (Author)


Workshop


Agenda Workshop

• Intro : Innovation war room
• P/M matrix


Product-Service/Market matrix

• Definition:
– The product-service/market matrix gives an overview of
the market segments for the different products and
services.

• Goal:
– Insight in the relevance and profitability of a certain
product or service group within a specific marketsegment.
– Discover strategic options through brainstorming
-> Ansoff Matrix


Innovatiecentrum presents


Business Model Canvas
(model Alex Osterwalder)


Do

service design
Reference unknown
26

Zoom in op uw klant en spot kansen voor nieuwe diensten

 Introductie
Does your customer want what you have to offer?

“80% of the companies believe that they provide a
superior proposition. Only 8% of the customers
agree.” ©2011 Innovatiecentrum Limburg – All rights reserved
27

[Bain & Company, Closing the delivery gap, 2005]
Foto: http://www.copyblogger.com/copywriting-offers/
© Copyright Innovatiecentrum 2009 - All rights reserved

“Customers often value how they interact with their
suppliers as much as or more than what they
actually buy.” ©2011 Innovatiecentrum Limburg – All rights reserved
28

[Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002]
28
Foto: http://www.copyblogger.com/copywriting-offers/

Customer experience

is the sum of all
experiences a customer
has with a supplier of
goods or services, over the
duration of their
relationship with that
supplier [Wikipedia]

 From awareness, discovery, attraction, interaction,
purchase, use, cultivation and advocacy.
Foto: http://business-success22.blogspot.com/2007/12/best-ways-to-delight-customers.html
29

Customer Experience and Value Proposition

30

Customer journey map:
Opportunities for better service

Customer journey method =

Structured method to think
about new services
Visualize the flow of the
customer
Through the eyes of the
customer
Via structured brainstom
workshop

From the outside in!
31


Touch points: contact points with the customer.

This can be physical, emotional or informational
Customer need

Costs and risks f Which are the risks and the costs for the customer? What
or customer does the customer have to loose?

Service solution Current solutions.

Answers to the following questions:
Innovation What can we do better or different? What needs to be
added? What ideas for the future? How we can better
differentiate? Hoe can we attract more customers? How can
we automate processes?
Customer Experience (Strong) customer experiences we want to have with the touch points


Agenda Workshop

• Intro: Innovation war room
• P/M matrix
• End


Contact us for information about posters or
facilitating your session

Anke Albregts
anke.albregts@innovatiecentrum.be
Gsm 0473 59 89 03

Bert Celis
bert.celis@innovatiecentrum.be
Gsm 0497 57 59 59

www.innovatiecentrum.be


Workshop Innovation War Room

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