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HOTEL
OK
Sources:
1 SmartBrief Poll: Mobile Guests Survey 2014-2015
2 hotelexecutive.com: The Rise and Rise of Mobility and its Use by Hotel Guests
3 Smith Micro North America Survey, 2014
4 emarketer: For Hotels, Mobile Offers a Plethora of Options
Stay Connected
How do you meet the digital
traveler’s expectations?
Make Every Guest
Experience Special
Learn more about guest experience
enterprise.alcatel-lucent.com is a domain name of Alcatel-Lucent.
Alcatel-Lucent and the Alcatel-Lucent Enterprise logo are trademarks of Alcatel-Lucent. To view other
trademarks used by affiliated companies of ALE Holding, visit enterprise.alcatel-lucent.com/trademarks.
All other trademarks are the property of their respective owners. The information presented is subject
to change without notice. Neither ALE Holding nor any of its affiliates assumes any responsibility
for inaccuracies contained herein. (December 2015)
Technology in Hospitality
Today’s hospitality market is more competitive than ever.
Guests have growing digital expectations that are shaping
the entire industry.
> And expectations before
their arrival
> Offer them an adapted,
unique experience
> Serve guests in transit
of all guests travel
with two devices,
40% with three or
more devices.1
62%
75%
of travelers prefer
to purchase or reserve
hotel guest services
via mobile device
rather than
face-to-face.3
A communication environment that makes
every guest feel unique and connected
will keep them coming back.
4 steps to delivering a Connected
Digital Guest Experience
PRE-ARRIVAL ENGAGEMENT
DISCOVER NEEDS STAY CONNECTED PERSONALIZE
1
> Instant access to services
from guest devices
> Grow RevPAR by making
mobile services available
> Let guests order anything
from anywhere in the hotel
GUEST BYOD
HOTEL SERVICES FULL CONNECTIVITY ACCESSIBILITY
2
> Digital hotel services and
promotion on room device
> Save guest preferences
for the next stay and
loyalty programs
> Full environment control
via automation integration
SMART GUESTROOMS
DIGITAL SERVICES AUTOMATION INTELLIGENCE
3
> Provide hotel services
on guest devices
> Accelerate room
availability and check-in
> Engage and serve
mobile guests instantly
MOBILE ENGAGMENT
MOBILE ORDERS MOBILE SERVICE MOBILE OPERATIONS
4
Mobile bookings on travel
websites are growing
faster than desktop,
at 20% versus 2%.2
Mobile website use
climbed from 60%
to 72%.4
2015 has brought a rise
in personalized services
and tailored content.

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4 ways to deliver a Connected Digital Guest Experience - Hospitality

  • 1. HOTEL OK Sources: 1 SmartBrief Poll: Mobile Guests Survey 2014-2015 2 hotelexecutive.com: The Rise and Rise of Mobility and its Use by Hotel Guests 3 Smith Micro North America Survey, 2014 4 emarketer: For Hotels, Mobile Offers a Plethora of Options Stay Connected How do you meet the digital traveler’s expectations? Make Every Guest Experience Special Learn more about guest experience enterprise.alcatel-lucent.com is a domain name of Alcatel-Lucent. Alcatel-Lucent and the Alcatel-Lucent Enterprise logo are trademarks of Alcatel-Lucent. To view other trademarks used by affiliated companies of ALE Holding, visit enterprise.alcatel-lucent.com/trademarks. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Neither ALE Holding nor any of its affiliates assumes any responsibility for inaccuracies contained herein. (December 2015) Technology in Hospitality Today’s hospitality market is more competitive than ever. Guests have growing digital expectations that are shaping the entire industry. > And expectations before their arrival > Offer them an adapted, unique experience > Serve guests in transit of all guests travel with two devices, 40% with three or more devices.1 62% 75% of travelers prefer to purchase or reserve hotel guest services via mobile device rather than face-to-face.3 A communication environment that makes every guest feel unique and connected will keep them coming back. 4 steps to delivering a Connected Digital Guest Experience PRE-ARRIVAL ENGAGEMENT DISCOVER NEEDS STAY CONNECTED PERSONALIZE 1 > Instant access to services from guest devices > Grow RevPAR by making mobile services available > Let guests order anything from anywhere in the hotel GUEST BYOD HOTEL SERVICES FULL CONNECTIVITY ACCESSIBILITY 2 > Digital hotel services and promotion on room device > Save guest preferences for the next stay and loyalty programs > Full environment control via automation integration SMART GUESTROOMS DIGITAL SERVICES AUTOMATION INTELLIGENCE 3 > Provide hotel services on guest devices > Accelerate room availability and check-in > Engage and serve mobile guests instantly MOBILE ENGAGMENT MOBILE ORDERS MOBILE SERVICE MOBILE OPERATIONS 4 Mobile bookings on travel websites are growing faster than desktop, at 20% versus 2%.2 Mobile website use climbed from 60% to 72%.4 2015 has brought a rise in personalized services and tailored content.