This is a first prototype of the book structure of our book on business model design and innovation, which will be announced at http://business-model-design.blogspot.com

1. business model innovation book structure prototype V.0.2 a book by Alexander Osterwalder & Yves Pigneur a hands-on book that helps you trigger business model innovation

2. business model innovation enabled by 4 global book sponsors to be found book structure prototype V.0.2 a book by Alexander Osterwalder & Yves Pigneur

3. business model innovation enabled by a book by Alexander Osterwalder & Yves Pigneur book structure prototype V.0.2

4. http://business-model-design.blogspot.com follow and participate in this innovative book project at

5. hands-on content

6. business model design 1

7. business model design choice & implementation 1 2   

8. business model design choice & implementation three stories 1 2 3   

9. 1 business model design Why should you be thinking of business models and business model innovation today? What actually is a business model? How do you design a business model?

10. why? why is business model thinking a requirement in today’s competitive landscape?

11. what? what actually is a business model and how can we best describe business models?

12. how? what are the particularities of design thinking & how are they applied to business models?

13. 2 choice & implementation How do you evaluate your business model? How can you align your business model with your competitive environment? How should you implement a new business model?

14. assess how do you evaluate a business model to assess its strengths and weaknesses?

15. innovate how do you generate new and innovative business models to gain a competitive advantage?

16. implement how do you implement a new business model design?

17. 3 three stories Follow the stories of a chief executive officer (CEO), a chief information officer (CIO) and an entrepreneur to understand how they used business model thinking to gain value.

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