My Freelance Camp Toronto presentation, Social Media is NOT new and the 7 biggest social mistakes. Thanks to all who came and made the event a huge success.

1. Alex Blom Twitter: @AlexBlom alex@alexblom.com PH: 647 704 5272 Social Media is Not New and the 7 Biggest Social Mistakes

2. There are many definitions of social media. I’m a simple guy who lives by simple definitions. Social Media is people communicating and collaborating online

3. Engage. Form Relationships. Share content. Social is the new currency. Social Media is the answer. There has been a fundamental shift in how we communicate

4. Concessions Yes, we have more people. Yes, technologies have changed. But, what else?

6. Communication: Check Friendships: Check Relationship: Check Engage / Listen: Check

7. Where else has this happened? Conversations Letters Telephone Fax BBS Forums

8. Beware the Practitioners Being technologically savvy is important. How long have they been involved? Can they nail down past the fluff?

9. Mistake 1: Groundbreaking Social is one more channel To many players put all their eggs in one basket ‘Because other people do’ is not a reason Traditional media matters

10. Mistake 2: Lipstick on a pig Have a better product first Social, like everything else, will fail as a band-aid Gear your processes towards social

11. Mistake 3: ‘He’ gets it Being ‘young’ is not a requisite for understanding social media. Neither is having lots of followers. Social media is just communication. Who understands your business and customers? Curation over Creation.

12. Mistake 4: Measurement Measure what counts Clicks are irrelevant unless you know click -> sale Sales are important Flawed assumption that people will see

13. Mistake 5: Making Money Most companies are on social to generate leads yet struggle to sell something. If other channels convert better, re-funnel your energies. Don’t be afraid to ask followers.

14. Mistake 6: Over-friending Who are you? Don’t over-follow or become a push channel. This works best for big brands. Reactive vs Proactive

15. Mistake 7: Follow up negatives Following up negatives is important But, don’t spend all of your time here. Spend time with the customers who already love you.

16. Thanks Alex Blom Blog: alexblom.com Twitter: @AlexBlom E-mail: alex@alexblom.com PH: 647 704 5272