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Global Governance
Case Studies:
• China
• Wikileaks
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
China:
• Market economy with single party control
• 1994: Internet in China
• Rules: Right to govern within border
• Rules: Harmful for social order
• Stifling opinion versus surpressing collective
action
• Firewall Project “Great Firewall of China”
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
China: E-commerce and Social Media
• Alibaba (retail)
• Sina Weibo (similar to Twitter)
• RenRen (similar to Facebook)
• WeChat (owned by, Tencent)
• Baidu (Search)
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
China: Censorship, Top Down
• Block sites
• Monitor citizens’ activities
– Sina Weibo
– WeChat
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
China: Censorship, Bottom Up
• No Safe Harbor
• ISPs are Publishers
• ISPs are licensed
• Chilling effect
• New rules (ex. Viral content)
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
China: Censorship, Technology
• Internet traffic moves through 8 specific
networks
• Firewall
• IP Blocking
• URL & Keyword Filtering (use of homophones)
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
China: Censorship, Technology
• Deep Packet Inspection
• Proxy Servers
• TOR
– Open Source: US Gov’t sponsored
– Dissidents and pirates
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Other countries
• Turkey: Twitter and YouTube
• United States (NSA)
• United Kingdom (filtering)
• EU: Right to be Forgotten
• Russia (Copyright)
– Vkontakte
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Platforms
• Lack of due process
• Arbitrary
• “Facebookistan”
– Larger than most countries
– Use of real identities
• Apple (App store)
• Google
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Wikileaks: For
• Freedom of Speech
– First amendment
• Freedom of the Press, and role in Society
– Protect sources
– Press not governed by state
• Slippery Slope
• Erosion of Government Control
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Wikileaks: Against
• Classified Information
– Should governments have secrets
– Who controls classification system (Merkel)
– Companies have trade secrets
• Lives at Risk?
• Government make decisions, or Julian
Assange?
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Wikileaks: Shutdown, Legal
• Espionage Act (1917) versus Freedom of the
Press
• Jurisdictions (Sweden)
• Silk Road
• Megaupload
• NSA Leaks
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Wikileaks: Shutdown, Business
• Funding
• Hosting
– Domain Name Service
– ICANN
– IP Address
• Servers
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Wikileaks: Shutdown, Technology
• TOR
• Anonymous
• DDoS attacks
• Mirror sites
• Insurance files
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
Global Governance
Addendum: Deep Web
• TOR
• Bitcoin
• Silkroad, Utopia …
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

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Digital Marketing: Global Governance

  • 1. Global Governance Case Studies: • China • Wikileaks Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 2. Global Governance China: • Market economy with single party control • 1994: Internet in China • Rules: Right to govern within border • Rules: Harmful for social order • Stifling opinion versus surpressing collective action • Firewall Project “Great Firewall of China” Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 3. Global Governance China: E-commerce and Social Media • Alibaba (retail) • Sina Weibo (similar to Twitter) • RenRen (similar to Facebook) • WeChat (owned by, Tencent) • Baidu (Search) Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 4. Global Governance China: Censorship, Top Down • Block sites • Monitor citizens’ activities – Sina Weibo – WeChat Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 5. Global Governance China: Censorship, Bottom Up • No Safe Harbor • ISPs are Publishers • ISPs are licensed • Chilling effect • New rules (ex. Viral content) Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 6. Global Governance China: Censorship, Technology • Internet traffic moves through 8 specific networks • Firewall • IP Blocking • URL & Keyword Filtering (use of homophones) Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 7. Global Governance China: Censorship, Technology • Deep Packet Inspection • Proxy Servers • TOR – Open Source: US Gov’t sponsored – Dissidents and pirates Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 8. Global Governance Other countries • Turkey: Twitter and YouTube • United States (NSA) • United Kingdom (filtering) • EU: Right to be Forgotten • Russia (Copyright) – Vkontakte Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 9. Global Governance Platforms • Lack of due process • Arbitrary • “Facebookistan” – Larger than most countries – Use of real identities • Apple (App store) • Google Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 10. Global Governance Wikileaks: For • Freedom of Speech – First amendment • Freedom of the Press, and role in Society – Protect sources – Press not governed by state • Slippery Slope • Erosion of Government Control Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 11. Global Governance Wikileaks: Against • Classified Information – Should governments have secrets – Who controls classification system (Merkel) – Companies have trade secrets • Lives at Risk? • Government make decisions, or Julian Assange? Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 12. Global Governance Wikileaks: Shutdown, Legal • Espionage Act (1917) versus Freedom of the Press • Jurisdictions (Sweden) • Silk Road • Megaupload • NSA Leaks Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 13. Global Governance Wikileaks: Shutdown, Business • Funding • Hosting – Domain Name Service – ICANN – IP Address • Servers Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 14. Global Governance Wikileaks: Shutdown, Technology • TOR • Anonymous • DDoS attacks • Mirror sites • Insurance files Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes
  • 15. Global Governance Addendum: Deep Web • TOR • Bitcoin • Silkroad, Utopia … Digital Marketing alexbr.brown@gmail.com University of Delaware #buad477 follow @alexbrownracing http://www.udel.edu/alex/classes