Alex Cabanes

Raleigh-Durham, North Carolina Area United States

Program Director, ISV Business Development & Solution Marketing at IBM

Electronics / Computer Hardware

Seasoned business and technology professional with expertise in management, marketing, business development, sales, software development and project management across multiple industries including telecommunications, Internet providers, media & entertainment, energy & utilities, electronics, automotive, manufacturing and healthcare. • Integrated go-to-market development including market communications, market messaging, branding, naming, focus group testing, positioning, value proposition, collateral development, joint partner tactics, demand generation campaigns • Strategy development, planning and budgeting • Mergers & acquisitions strategy development and integration of acquired co