1. 7 Carey Hill Road
Stoney Stanton
Leicestershire
LE9 4LA
M: 07961 413426
E: alex_calver@me.com
Alex Calver
PERSONAL STATEMENT
I am a very driven, enthusiastic person with a strong work ethic. I take pride and pleasure
in developing strong teams and delivering consistently high standards of customer service.
I am target driven and enjoy challenging myself and my team to achieve. I believe in taking
an innovative and consistently evolving viewpoint in matters of business and I am always
looking for ways to better what we do.
EDUCATION AND QUALIFICATIONS
• 7 GCSE’s achieved - 1 at Grade B, 1 at Grade C and 5 at Grade D (1996)
• NVQ Level II and III in Leisure and Tourism (1996-1998)
• Emergency Response First Aid
• Automatic External Defibrillation (AED)
• National Pool Plant Operators Course
EMPLOYMENT
Bannatyne Group, Banbury: Dec 2014 – Present Day
As General Manager I am responsible for the leading, coaching and development of the
heads of department for my club. I also have full responsibility for the day-to-day opera-
tions and financial performance. My leadership, inspiration and passion has driven the
club to great success with achieving a YoY growth in profit by 8% & a net member gain of
253 in 2015, this was the clubs first gain in 3 years. 2016 is projected to achieve £1.2m
profit, another 8% increase. The results came from focusing the HoD’s on their income
targets and controlling the club costs. During my time at Banbury I have also supported my
Regional Manager with running a second club, Solihull for a 3 month period, whilst a per-
manent replacement was recruited. I have also been heavily involved in the recruitment of
the General Manager positions for both Solihull & Tamworth.
I am a well-driven individual who is passionate about the role I undertake; in all aspects I
have driven to be the best and to influence others to the same success. I treat my clubs as
my home.
Marsden Direct: 2012 – Dec 2014
I began working at Marsden Direct as a Project Manager, where I was responsible for
managing all exhibition work, from advertisement and sale through to product delivery and
installation. As project manager I was also responsible for all health and safety matters
and the construction of risk assessments in relation to exhibition work.
At the beginning of 2013, I was promoted to the position of Operations Manager, where I
oversaw substantial business development. I was responsible for the management of all
staff within the business and oversaw a relocation, reorganization and a 28% growth in
sales despite, and indeed as a result, of these actions.

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In August 2014, I was promoted to the position of Sales Director, where I have continued
to manage a team that consistently go above and beyond targets and increase industry
leads, sales and secure the position of Marsden Direct as a strong competitor in the De-
sign and Print market.
Next Generation/David Lloyd: 2006-2012
I began working at David Lloyd as a Duty Manager and worked my way up through the
ranks and for a period of 9 months I held the position of interim General Manager. My re-
sponsibilities varied with the different roles I undertook; Duty Manager, Operations Man-
ager, Food & Beverage Manager and interim General Manager. My main responsibilities
included the management of staff, budgets, standards, health & safety, customer service
and the implementation of policies and procedures. During my time, I was handpicked to
be part of a small team of people selected nationally to develop and pilot the implementa-
tion of a corporate teambuilding package for New Generation to sell to corporate mem-
bers. I took leadership of this team naturally and as a result was put in charge of the team
and the entirety of the project. The project was delivered to specifications, on time and on
budget.
Cannons Health Club: 1999-2006
During my time at Cannons I undertook a variety of roles. As a result of my strong work
ethic and consistently high performance and enthusiasm, I was promoted into positions of
ever increasing responsibility. I began work as a sales assistant and front of house repre-
sentative and over the course of 7 years I was promoted through Bar Supervisor, Front of
House Manager, Health and Safety Manager, Sales Manager, Member Relations Manager
and Assistant General Manager. I supported various different sites, including Worcester,
Warwick, Northampton, Leicester and Nuneaton.
Whilst at Cannons I gained a thorough insight into the Leisure Industry and it’s differ-
ent elements. I completed my National Pool Lifeguard qualification and Automatic External
Defibrillation (AED) course.
Hanover International Hotel, Hinckley: 1996-1999
I began my career in the leisure industry as a lifeguard and later a Senior Pool Su-
pervisor at the Hanover International Hotel. I gained experience in the day to day opera-
tion of a hotel leisure club, in delivering excellent customer service in a variety of areas
and in maintaining high levels of health and safety. Whilst there I completed my National
Pool Lifeguard qualification, National Pool Plant Operators Course and my NVQ Level II &
III in Leisure and Tourism. I also undertook a ‘Train the Trainer’ course to learn how to in-
struct others in teaching practices.
HOBBIES AND INTERESTS

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I am a father of two young children and I take great pride in being an active part of
their life.
My main hobby is working as a volunteer with the Army Cadet Force as a Commis-
sioned Officer. I joined the Army Cadet Force at the age of 13 as a cadet myself and be-
came an Adult Instructor in 1999. I received extensive training and experience in leader-
ship, organisation and motivating teams, which culminated in my successful completion of
the AOSB (Army Officer Selection Board) CFCB (Cadet Force Commissioning Board) in
March 2010, after which I gained the Queens Commission and was promoted to the offic-
ers mess. In March 2016, due to my success in various leadership roles I was appointed
as the Area Commander for F Squadron. Effectively leading, coaching & developing a
team of volunteers across the North West Leicestershire establishment to increase the ca-
det participation numbers throughout Leicestershire, Northamptonshire & Rutland Army
Cadet Force (LNR ACF). Regularly visiting each detachment to maintain growth, identify &
support any ongoing issues and set expectations moving forward. In the short space of
time the results of my leadership and management have seen the largest amount of ca-
dets to attend the Annual Camp in the last 5 years.
For relaxation and pleasure I enjoy photography. I take particular pleasure in land-
scape photography and have used some of my work within my house.
REFERENCES
Lt Colonel Sean Smailes – Deputy Commandant, LNR ACF.
Karl Kerin – Regional Manager, Bannatyne Group.
ADCalver @ADCalver
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