More Related Content Similar to Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future? Similar to Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future? (20) More from Alex Cernatescu More from Alex Cernatescu (8) Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?1. KEYNOTE
How can brands use today's
tradigital and e-consumer driven
present to create their own future
Alexandru Cernatescu
CEO & Co-Founder
4. Nobody can foresee the evolution of
the sociotechnological landscape
The convergence of technological and social
insights in the creation, construction and use
of artifacts is sociotechnology.
7. Brands can use innovative technology to
empower people, based on their brand
values.
11. So give them the opportunity to create
USER CONSUMER GENERATED CONTENT.
15. Televisions DO NOT have the power in
the entertainment kingdom anymore.
Stop pretending.
19. Create your own audience starting yesterday.
Ride the new waves early on.
Own the channels.
21. The e-consumers are tradigital, and that is how
your advertising should be to speak their own
language.
23. SO 122 USERS CO-WROTE A SONG WITH THE
CAMPAIGN MESSAGE
THAT VIRALLY REACHED
CLOSE TO 4 MILLION ROMANIANS
Editor's Notes First you need to understand the present in order to use it.