The document is a presentation by Alex Charraudeau on using LinkedIn for media and recruitment. It discusses how recruitment is evolving from a reactive process to a more strategic and proactive approach using social media like LinkedIn. It provides information on how people use LinkedIn and suggests recruiters establish objectives, research their audience, create tactics for each social channel, and continuously measure and improve their strategy. The overall message is that recruiters should engage candidates on LinkedIn and other social networks to build their brand and source talent more efficiently.

1. An Introduction to LinkedIn Media
Alex Charraudeau – Media Solutions Consultant
Amsterdam September 2013
Last update: January 8, 2013

2. UED BRAND & MARKETING
Alex Charraudeau
 Ex-recruiter
 5 years as a recruitment marketing guy
 Web design, development, brand strategy, search marketing, email
marketing, social media strategy
 At LinkedIn I help recruiters get the most out of LinkedIn
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Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fit in?
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Times are changing
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5. “The best recruiters act like
marketers…”
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Fish where the fish are

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Know what they want

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Bring them in…
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10. How do people use LinkedIn?
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Bring them in…

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Bring them in…

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Bring them in…

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Bring them in…

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Bring them in…

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http://bit.ly/o8rbvf

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19. How does it compare to other places?
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http://bit.ly/YavXRn

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Passive applicants?

22. Where are you today?
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Staffing companies are shifting to more efficient
strategies
CRM/ ATS reliance,
Reactive
Sourcing excellence,
team-wide pipelining
Internal and external
talent engagement
Post-and-pray Targeted engagement
Engage everywhere,
including mobile
Employees as niche
brand ambassadors
Success metrics
World class marketing
of brand
Talent data guides
business strategy
Developing
Foundational
Strategic
Early emphasis on
passive talent/ Biz Dev
Job board and social
recruiting
Defined Unique Selling
Proposition
Traditional
Segment-specific
campaigns
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24. Staffing companies are becoming more
strategic
Reactive:
Labor-intensive
Applicant quantity focus
Req to req process
Developing
Foundational
Strategic
Traditional
Strategic:
Efficient
Quality of placement focus
Proactive pipeline-based process
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25. How can you plan for success?
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Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Establish the business objectives
3. Research your audience and think of a strategy
4. Create tactics for each channel
5. Analyse, measure, iterate, analyse, measure, iterate
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27. UED BRAND & MARKETING
Alex Charraudeau
 Ex-recruiter
 5 years as a recruitment marketing guy
 Web design, development, brand strategy, search marketing,
email marketing, social media strategy
 At LinkedIn I help recruiters get the most out of LinkedIn
ABC
(Always be
connecting)
LinkedIn
Twitter
Google+
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