To keep a record of our progress, we will use a master rebrand checklist. Our master rebrand checklist will help us organize the process more efficiently and make sure we don’t forget anything important. It will also serve as a log of what we've accomplished throughout the process so we can track our progress and avoid replicating any work. There’s still much to do, from announcing our name internally and externally to handling legal and administrative details. The master rebrand checklist along with this document and other visual elements, will help guide us through key elements of the process.

1. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
LAUNCHING OUR
NEW COMPANY NAME
OUR GUIDE TO A SUCCESSFUL REBRAND

2. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
A QUICK
REVIEW

3. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
NEW NAME

4. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
NEW NAME
Reasons
why it’s
necessary

5. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
#1

6. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
#1
#2 Simplify name

7. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
Include
OK, KS, and TX
representation
in name
#1
#2
#3
Simplify name

8. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
Include
OK, KS, and TX
representation
in name
#1
#2
#3
#4
Simplify name
Update logo design

9. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
Include
OK, KS, and TX
representation
in name
#1
#2
#3
#4Change tagline
Simplify name
Update logo design

10. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
SOUTHERN PLAINS
TRIBAL HEALTH BOARD
OUR
WINNER

11. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
NEW LOGO
Concepts

12. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#1

13. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
S P T H B
SOUTHERN
P
L
A
I N S T R I B A L
H
E
A
LTHBOARD
KA
N
S
A
S
T
E
X
AS
O K L A H O M A
#2

14. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#3

15. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
OUR
WINNER

16. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
MISSION
VISION
Statements

17. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
The Southern Plains Tribal Health Board
is dedicated to serving the tribal nations
of the Southern Plains by improving health
outcomes for American Indians through
advocacy, education, and training.
NEW MISSION STATEMENT

18. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Promoting healthy communities,
serving & strengthening all Tribal Nations.
NEW VISION STATEMENT

19. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??

20. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??

21. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??

22. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??

23. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
So we love our
new branding elements,
what’s next?

24. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
Map out a rebrand plan and
put a timeline into place

25. LAUNCHING
REBRANDING
“THE ROLL OUT“
a.k.a.
a.k.a.

26. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
How do we do this?

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#1
#2
In-house rebranding roadmap
In-house timeline
to follow and guide us through the rebrand
process and help streamline each task.

28. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
More specifically...

29. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#1
#2
Master Rebrand Checklist
Master Rebrand Calendar
to follow and guide us through the rebrand
process and help streamline each task.

30. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#1 Master Rebrand Checklist
TASK ASSIGNED TO START DATE COMPLETION DATE
NOTES
STATUS
USPS change of address
RD Dickens 1/13/16 2/16/16
Filed online; waiting for confirmation WAITING
Mailbox
RD Dickens 1/13/16 2/16/16
Gave property manager new info WAITING
Shipping accounts
RD Dickens 1/13/16 2/16/16
Updated Fedex, UPS and DHL COMPLETE
Email accounts Loren Tonemah/David Thompson 1/13/16 2/16/16
IT notified; ready COMPLETE
Signatures
Alex Smith 1/13/16 2/16/16 Create using WiseStamp; logo with staff info WAITING
Autoresponder emails Loren Tonemah/David Thompson 1/13/16 2/16/16
Created; will update on email swap COMPLETE
Chamber of commerce
Tracy Sexton 1/13/16 2/16/16
NIHB
Tracy Sexton 1/13/16 2/16/16
I-T-U
Tracy Sexton 1/13/16 2/16/16
Blue Cross Blue Shield Tracy Sexton 1/13/16 2/16/16
CDC
Tracy Sexton 1/13/16 2/16/16
TEC
Tracy Sexton 1/13/16 2/16/16
SPF-TIG
Tracy Sexton 1/13/16 2/16/16
OSCTR
Tracy Sexton 1/13/16 2/16/16
Men's Health
Tracy Sexton 1/13/16 2/16/16
Health Disparities
Tracy Sexton 1/13/16 2/16/16
Dental Support
Tracy Sexton 1/13/16 2/16/16
Emergency Preparedness
Tracy Sexton 1/13/16 2/16/16
Caring Foundation
Tracy Sexton 1/13/16 2/16/16
OIDC-NYPD
Tracy Sexton 1/13/16 2/16/16
American Heart Association Tracy Sexton 1/13/16 2/16/16
OHIP
Tracy Sexton 1/13/16 2/16/16
AARP
Tracy Sexton 1/13/16 2/16/16
Oklahoma Dept. of Health Tracy Sexton 1/13/16 2/16/16
Oklahoma Health Care Authority Tracy Sexton 1/13/16 2/16/16
43 Tribes
Tracy Sexton 1/13/16 2/16/16
State Dept. of Mental Health Tracy Sexton 1/13/16 2/16/16
Intertribal Council of Miami Tracy Sexton 1/13/16 2/16/16
Intertribal Council of the 5 Tracy Sexton 1/13/16 2/16/16
Area Health Boards and TEC's Tracy Sexton 1/13/16 2/16/16
OU Public Health
Tracy Sexton 1/13/16 2/16/16
Individual Contractors
Tracy Sexton 1/13/16 2/16/16
ADMINISTRATIVE | Rebrand Managers - Tracy Sexton and Loren Tonemah
Address
Email
Groups and associations
Brought to you by the Creative Design Department for Southern Plains Tribal Health Board.
Questions? Email asmith@ocaithb.org or creed@ocaithb.org
MASTER REBRAND CHECKLIST

31. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
We’ve divided our master
rebrand checklist into
five categories

32. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Administrative
Legal & Financial
HR & Benefits
Online & Website
Marketing
01
02
03
04
05

33. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
To allow our staff to quickly
identify which tasks are coming
up and know exactly what
catagory it's under...

34. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Administrative
Legal & Financial
HR & Benefits
Online & Website
Marketing
01
02
03
04
05
...we will use color coding

35. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
To integrate rebranding
responsibilities and help
internalize the changes...

36. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
...we have designated two
rebrand managers for each
catagory.

37. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Points of contact for each category/
business function. They will delegate and
assign task, add/subtract necessary task,
track assigned tasks, and update status on
each rebrand task.
Rebrand Manager's role

38. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
IN-HOUSE
REBRAND GUIDES
CENTRAL LOCATION WHO UPDATES?
Master Rebrand Checklist
(online Excel file)
O:drive
(Creative Design
Department/Rebrand)
Rebrand managers
(or staff appointed by
rebrand managers)
Master Rebrand Checklist
(printed posters)
Wall outside of the
Creative Department office
Creative Design
Department will create and
Rebrand Managers (or
appointed staff member)
will update
Microsoft Outlook
Calendar
(online)
Outlook Email
Rebrand managers
(or staff appointed by
rebrand managers)
3ft x 6ft Calendar
(dry-erase)
Wall outside of the
Creative Department office
Rebrand managers
(or staff appointed by
rebrand managers)
In-house Rebrand Posting

39. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
A rebrand is a serious
undertaking. For our staff
though, the work will be
worth it in the end...

40. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
...We will finally feel we have a
brand that truly represents our
Health Board and the people that
are connected to our brand.

41. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND

42. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND

43. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
© 2015 SOUTHERN PLAINS TRIBAL HEALTH BOARD, ALL RIGHTS RESERVED