2. TABLE OF CONTENTS
Overview…………………………….………………………………………………………………………………………………………...…3
How It Works…………………………………………………………..…………………………………………………………………… 4
Applications and Features…….………………………..…………………………………………………………………...5
Market Uses……..…………………..……………………………………………………………………................................................6
Market Size……..…………………..……………………………………………………..………………................................................ 7
Use Examples - Packaging………….……………..…….……………………………………………………………….…8
Use Examples - Marketing..………………………………….……………………………………………………………… 9
Use Examples - Verification.…………….……………………………………..………………………………………..…10
Use Examples - Security……………………..……………………………………………………………………………..… 11
Use Examples - Tickets…..……….…………………………………..……………………………………………………...…12
Use Examples - Gaming…....……….…………………………………..…………………………………………………..… 13
Use Examples - Collectibles……...………………….……………………………………………………….………...… 14
What is IGC………………………………….……………………..………………..……………………………...……………………..… 15
Competition………………………………………..………………..………………………………..……………….........................……16
Advantages……..…………………..……………………………………………………………………................................................. 17
Contact…………………………………………………………………………………….………………………………………………………18
4. Software can detect: Movement & Speed, Rotation, Position, Count and
Combine Interactions, Multiple Interactions on one screen, Backside Placement
Position & Rotation of a
Card
Position & Movement of
a Card (Slide)
Multiple card usage &
speed of movement
Place Touchcode card on
the touch screen.
Hold smartphone.
Open app or microsite.
Card is decoded.
Content access enabled.
HOW IT WORKS
5. TRACK & TRACE
Product
authentication
Generate real
time data about
product across
distribution
channels
Combine with
promotions
PUBLISHING
and MEDIA
Automated
subscriptions
Book previews
and digital
content access
Movie and
Television
Trailers and
Advertisements
GAMING
Traditional trading
cards become
digital games
Combine with
marketing
applications (new
product intro,
demos, game
trailers)
BRAND
PROTECTION
Safer than
holograms
Direct user
authentication
per mobile
Invisible and
hidden security
feature
CONSUMER
BRANDS
Loyalty programs
and brand
awareness
Location based
marketing
Product guides
and customer
surveys
APPLICATIONS AND FEATURES
6. Touchcode can be
printed on a variety of
substrate materials and
surfaces.
Can be implemented by
using standard printing
equipment and
processes.
Products can have
Direct printing onto the
substrate or;
Indirect printing through
stickers, labels or tags.
PLAYING
and
TRADING
CARDS
MAGAZINES
and
BOOKS
CREDIT/DEBIT
and
GIFT
CARDS
INLAYS
and
PROMO
PIECES
HANGTAGS
and
LABELS
PRODUCT
PACKAGING
and
CARRYING
SOLUTIONS
MARKET USES
7. ENTIRELY NEW
PRODUCTS
RE-IMAGINING
EXISTING PRODUCTS
ENHANCING
EXISTING PRODUCTS
MARKET SIZE
- Interactive Benefits to
Product Packaging such as
Real Time Coupons, Product
Demonstrations, and
Customer Support.
- Authentication applications
on tags for Designer
Apparel, Footwear, Fashion
Accessories, and Luxury
Goods
- Season ticket holders
receive exclusive in-stadium
benefits through their
Tickets
- Added Security Features to
Credit & Debit Cards
- Fantasy Sports games
unlocked through Collectible
Cards
- Print Advertisements that
can provide product details,
directions to stores, or
service details.
- Product, User Guides and
Warranty Cards that are
accessible and stored onto
your phone.
- Physical Toys and Games
can change to digital items.
- Maintain collections of
Physical Products (DVDs,
CDs, etc.) with less supply
chain backups.
- Preview cards for books
and movies give access to
portions of content and
create pre-sale
opportunities.
Due to the range and depth of potential markets Touchcode technology could impact, there is no definitive
way to calculate a prospective market size. Instead, we try and gauge the potential of markets that can be
enhanced, re-imagined, or newly created through the use of Touchcode.
8. Allow
customers to
see the brewing
process. Send
alerts on special
brews, pre-sales
or events.
Brew master
can speak
directly to the
customer to
explain what
makes the beer
unique.
Loyalty
program
designed to
engage and
reward at the
point of
purchase.
Six pack carrier re-imagined with Touchcode features
Packaging that can be touched by a smartphone to create unique experiences without stealing brand packaging space.
Rewards and coupons can be added without fear of reproduction and can be modified instantly based upon sales results.
USE EXAMPLES - PACKAGING
9. Touchcode Enabled Book Previews (Designed for Barnes & Noble)
Promote new products and engage customers in new ways utilizing better cross selling platforms.
Create new advanced streams of revenue through additional pre sale opportunities
Cards
are made
available in
stores. Customer
must download
or have the Nook
app.
USE EXAMPLES – MARKETING
Open the
nook app and
touch the card at
the designated
touch point
Read the
first 3 chapters
of the book and get
a cup of coffee for
FREE. Reserve a
copy of the book
upon finishing the
free sample.
10. USE EXAMPLES - VERIFICATION
Luxury goods authentication in mobile applications
Authentication program allows consumers to verify product to ensure really products are being purchased.
Brands can receive notification of “negative” reads and have internal security investigate.
VERIFIED
AUTHENTIC
Tags are
printed with
our proprietary
conductive ink
formula with same
design as
currently
used.
Customer
opens a specially
designed Polo
app and touches
the tag at
indicated spot.
Upon
successful
reading,
customer is
alerted the
product is
genuine.
11. Non-digital security measures for mobile banking apps.
Requires customers to enter username/password and swipe card on smart device to gain access.
Creates ATM – like security that cannot be “hacked” by digital methods alone.
Customer
must touch
their card on the
screen to verify
non-digital
presence.
Open app
and enter
username and
password as
normal.
USE EXAMPLES - SECURITY
Cards are
printed with
a proprietary
conductive ink formula.
App is accessed as
normal. Secondary
verification screen
added post login.
12. USE EXAMPLES - TICKETS
Exclusive benefits for season ticket holders.
Behind the scenes information and content available only through season ticket packages.
In game promotions, contests, and benefits only accessible to season ticket holders.
Tickets are
printed with
our proprietary
conductive ink
formula with
same design as
currently
used.
Season ticket
holder opens the
teams app and
touches the ticket
at indicated
spot.
Upon
successful
reading, ticket
holder can access
exclusive content,
promotions,
etc.
13. USE EXAMPLES - GAMING
Create multi platform, integrated game play options.
Deepen brand integration through original game play experiences.
Increase “real” product sales by creating exclusive “digital” products available only through “real” product purchase.
Special
character and
ability cards are
inserted into
specially marked
boxes.
Download
and open app.
Touch the card at
designated area and
receive new in-game
characters or
abilities
Program went
live in 2014.
20 MILLION cards
were placed into
LEGO Chima
building sets.
14. USE EXAMPLES - COLLECTIBLES
Create new digital experiences in traditional products.
Recreate in-game highlights to have the cards “jump” to life.
Add stats and player background info to create better player to fan connections.
Special
cards are
printed with
our proprietary
conductive ink
formula.
Watch
annual or
career highlights,
get advanced
statistics, learn
more about your
favorite
players.
Open the
Topps app
and touch the
card to the
designated
area.
15. Creative
Prototyping and
solutions of new
products and services
Printing
Exclusively printed
through Touchcode
certified printers
App/Website
Development
Creation and
implementation of
message
Data and Analytics
Collected, stored and
made available for
clients
Maintenance
Ongoing updates and
modifications to the
app or website
WHAT IS IGC
One Stop Solution
16. Ideal Use: Public displays
or other marketing where
low-cost is more important
than aesthetics or
customer engagement
Example Use: Large
display, public advertising
(movie posters)
Advantages: Free to
produce, ease of printing
Disadvantages:
Unsecure, reading
accuracy can degrade,
conditions can limit
accuracy
Ideal Use: highly secure
applications; logistics,
track and trace,
application where a
greater reading distance
is required.
Example Use: EZPass
(toll collection)
Advantages: Reliable,
Secure
Disadvantages: Cost
(including special printing
process), Electronic Waste
Augmented RealityRFID /NFCQR Codes
RFID (Radio Frequency Identification)
NFC (Near Field Communication) Ideal Use: location
based aplications,
sophisticated
presentations
Example Use: Yelp
Monocle, Layar, Blippar
Advantages: Ease of use
Disadvantages: Cost,
Functionality (need to
stare at phone while
using)
COMPETITION
17. The IGC one stop solution allows client’s marketing teams to focus on their mission and not be
forced to learn new technologies and how to integrate them into their marketing efforts.
Ease of Solution
ADVANTAGES
Relationships Matter
IGC clients do not direct their customers to a “QR Code” or “Layar app”. IGC clients direct their
customers to their own company app to gaining greater awareness for their brand and
strengthening the relationship with their customer.
Diversity of Uses
Control of Experience
Unlike QR Codes (which are free to use and access) and Augmented Reality apps (which allow
anyone access for a fee), IGC will only work with clients who deliver unique and valuable content
through our technology. Closely monitoring client content to the end consumer will ensure the
technology remains relevant and useful to the end consumer as we enter into different market
spaces.
In conjunction with the client’s smartphone and downloaded app, a wide variety of alerts and
messages can be incorporated into the user experience to learn of new content and features,
special promotions and awards, or product authentication and security.
18. Please visit our website for more information on
our products and services:
igctechnology.com
CONTACTCONTACT
