MEC's Key Takeaways from this year's Cannes Lions.

1. KEY TAKEAWAYS

2. CELEBRATE THE CREATIVE CAPITAL

3. DON’T JUST LIVE. THRIVE.
TALENT@CANNES

4. INNOVATION

5. CONTENT

6. 5 TRENDSFROM CANNES 2016
& WHY THEY MATTER TO YOU

7. SMART DATA KNOWS WHAT YOU DID
THIS SUMMER (AND NEXT SUMMER TOO)
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8. SMART DATA KNOWS WHAT YOU DID
THIS SUMMER (AND NEXT SUMMER TOO)

9. MICRO HUGS

10. MICRO HUGS

11. LOOK TO THE EDGES
3

12. LOOK TO THE EDGES

13. 7BN STORY-TELLERS
4

14. 7BN STORY-TELLERS
4

15. SELF-CONSCIOUS CANNES
5

16. SELF-CONSCIOUS CANNES
5

17. “SAYING A STORY IN A MINUTE IS LIKE CAPTURING THE ESSENCE
OF THE OCEAN IN A DROP OF WATER”
“WE CAN DOUBLE THE PRODUCTIVITY OF THE WORLD THROUGH GREATER
GENDER EQUALITY”
“HELP US CREATE THE BIGGEST CAMPAIGN IN THE WORLD FOR HUMANITY”
“AIM HIGHER. DARE TO BE DIFFERENT. USE ALL YOUR GOLD. MAKE
INTERESTING FRIENDS”

18. “WATCHING CONTENT IS THE TOP THREE THING WE SPEND TIME
ON, BEHIND SLEEPING AND WORKING”
“ANYTIME YOU ARE TRYING TO CREATE CHANGE IN A LARGE
ORGANISATION, FOLLOW THE ENERGY OF PEOPLE TO DRIVE THE
SHIFT”
“IN ADVERTISING, WE HAVE THE POWER TO CHANGE MINDS,
CHANGE BELIEFS AND CHANGE THE WORLD”

19. THANK YOU
For more information visit MEC on YouTube or at
www.mecglobal.com
TO ALL THE #MECATCANNES CONTRIBUTERS