5. About
Web
2005
!
Web, Mobile, and Branding
2010
!
Mobile and Branding
2013

8. Ron Conway
“It used to be that the algorithm was your most
valuable IP (like Google). Now, it’s users, user
design, and user interface IP.”
!
- Startup School 2013

9. Vision of Designers
UI has become important to team managers
!
Mobile brought upon a more obvious need
!
Developer/Designer ratio is balancing out

10. Designers
User Experience Designers
Visual Designers
User Interface Designers
Product Designers
Front-End Developers

11. Small Team
Developer(s)
Designer(s)
!
Business somewhere in between

12. Mid-Size Team
Product Manager
Designer(s)
Developer(s)
Sales/Business Development
Production Teams

13. Large Team
Composed of multiple mid-sized teams
!
Managed by agile project manager
!
Centralized or dedicated design teams