The document discusses options for the future of Hermitage Fund's activist investment strategy. It recommends continuing the activist approach with PR support in Western and local media, litigation in Russia, and diversifying by providing consultancy services to Russian companies and developing an investment climate improvement program with the Russian government. It also suggests reducing risks to Browder personally by shifting the PR focus from him to Hermitage and introducing succession planning.
1. The WORLD according to Browder
It’s your WORLD – if you don’t like it, CHANGE IT!
Presented by
Tatiana Rukavitsyna Ekaterina Ladogina Andrey Fedorov
Alexander Belenky Ekaterina Melnikova
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What Is It All About?
How do you make the difference?
Who is Mr. Browder?
What about corporate governance?
Will media help?
Outlook for Hermitage’s future?
Development of Russian Economy?
Central Issue:
Future of Hermitage activist strategy –
Dismiss? Change? Refine?
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Recommended Course of Actions
Continue activist approach with PR support
in Western and local media, litigation in
Russia
Diversify Hermitage activist approach by:
Providing Consultancy to Russian Companies
planning to go public/M&A or willing to introduce
corporate governance policy (new business line)
Developing an Investment Climate Improvement
program in cooperation with Russian Government
(new initiative)
Reduce personal risks by shifting PR focus
from Browder personality to Hermitage
Introducing succession planning program at
Hermitage
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1. Ineffective in Russia
Weak law base
Breach of laws
Manipulation by judges etc
Minorities Stakes Dilution
Company laws breach
Ignoring established shareholders
meeting procedures
• Widely condemned
accounting standards of
Russia
• inefficient work of audit
companies
Institutions &
mechanisms
Political involvement against
interests of minority investors
Boards domination and charters
change by individuals& groups
Russian Legislation
Securities Regulators
Financial
intermediaries
Accounting Rules
and Regulations
Company laws, charters
and boards, shareholder’s meeting
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2. Media campaign pros & cons
Pros
Public attention to the initiated lawsuits
Governmental response to scandals
Communication with investors
Impact on oligarchs image within
international community
Relatively low cost
Cons and risks
Upsetting potential customers with bad
portfolio
Unpredictability of public battles - risk
of losses – anti PR
Efforts- and Time-consuming
Russian events become less newsworthy
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3. Russian Business Ethics
Diversion of cash via offshore firms
Misspending
Massive asset stripping
Stealing and accepting bribes
Transfer pricing
Corruption and weak courts
Shareholders dilution
Profit skimming
Self-dealing and interested-parties
transactions
Voucher auctions & loans-for-shares
privatization – foreign investors
exclusive
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Activism
Board rep, Russian courts
Regular and frequent visits
to portfolio companies
Work with the government,
Russian SEC, shareholders to
fight corruption
Portfolio concentration on
high-profit sectors
PR in Western media
Highlights on shareholder activism
Russian market underestimation and
growth potential
Long-term investments
Passive approach, operating
“in the shadows”
Traditional diversification
Traditional “NOT to air dirty
linen in public”
Short term-trading
4. Hermitage VERSUS Traditions
Result:Hermitage outstanding growth rates (being linked to activist approach in
PR – partially result of portfolio strategy and quality PR in reality)
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1. Strengthen activism
Shareholder Activism
• Research and make public
• Call for board of directors
change
• Investor campaign with all
international media/PR
• Restructuring plan by
Hermitage and Government
Officials
• Law suits if needed
• Minority shareholders
consolidation
Results
• Unlocking company’s value
• Attracting investors
• Publicity for Hermitage
• Improved financial performance
Shareholder activism to add value
Outsiders Shareholders
Before After
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2.1 Joint Program: Mutual Interest
Government
Foreign and local
investments attraction
Prevention of the capital
outflow abroad
Legislation development
Hermitage Fund
PR
First-hand information on
investment market
development (long-term)
Lobbying of investment
climate
Governmental reference
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2.2 Influence of the Program
Before the Joint Program
Government
Court
A company
After the Joint Program
Government
Regulations/Good
business practices
A company
__
__
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3. Consultancy Multi-phase Integration
Phase 1
Research &
evaluation
Phase 2
Investment
Decision
Phase 3
Shareholder
Activism
Phase 4
Share Price
Increase
Phase 5
Dividends
Consultancy
Activity
Due diligence
Recomm-
endations
Transformation
of the company
Capitalization
Increase
Adding value
Healthy business
Fund
Activity
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4.1 Unique resource: Browder’s Power
Head of the US
Communist party Fighter
by nature
Stanford
MBA
Solomon
Brothers
banker
Head of
Hermitage
Fund
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4.2 Build to last?
“…one of three people in the
world…” and the key to Hermitage
success
Is Browder too big for Hermitage?
Isn’t it too risky for Hermitage to bear
Browder’s activities?
Personally if I was an investor I’d
be concerned about Hermitage
future. Will Hermitage go on
without Browder?
Browder should build
confidence in company's future…
Would you let
fighter’s pilot
to aviate
a jumbo jet?
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Alternative Solutions
Portfolio Diversification
Strategy
Other segments: financial
services etc
Other markets: CIS
Split of Hermitage into
Hermitage Activist (same
risky strategy) / Hermitage
Conservator
No change
Browder to retire from
Hermitage
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SUMMARY
Activist
strategy
continue
no
modify diversification
yes
no
no
yes
yes
<number>
(auditing firms,
equity analysts)
(auditing firms,
equity analysts)
Charters are not in compliance with R-n law
Lack of well-functioning CG institution
Controlling shareholders:
Convene meetings & take decisions without the knowledge of minority shareholders
Improper entering of major- or interested party transactions
Minority shareholders’ stakes are diluted without their knowledge and consent
(court of Public opinion is more effective & fairer than the Russian legal system)
Portfolio concentration on high-profit sectors vs. traditional diversification
PR in Western media vs. traditional “NOT to air dirty linen in public”:
Highlights on Hermitage shareholder activism (Board representation, Russian courts, publicity)
Russian market underestimation and growth potential
Hermitage shareholder activism vs. traditional investor’s passive approach:
Board representation, Russian courts
Regular and frequent visits to portfolio companies
Work with the government, Russian SEC and other shareholders to fight corruption
Long-term investments vs. short term-trading
Result:
Hermitage outstanding growth rates (being linked to activist approach in PR – partially result of portfolio strategy and quality PR in reality)
<number>
Payment of significant
Dialog:
It is well-known that Hermitage would not have the position of today without its founder. He inherited a real fighter nature, added knowledge and experience so that in aggregate it resulted in the unique resource of Browder’s capacity.