The heart and science of medicine on social media
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How and why we leverage social media at the UVM Medical Center.
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The heart and science of medicine on social media
- 1. The heart and science of medicine. UVMHealth.org/MedCenter The UVM Medical Center on Social Media Alexandra Tursi, Social Media/Web Strategist Marketing & Communications
- 2. How Do We Touch the Community With Our Brand? OUR BRAND ADVERTISEMENTS WEBSITE MARKETING COLLATERAL EMPLOYEES TELEPHONE JOB SEEKER EXPERIENCE JOB FAIRS FLEET VEHICLES SIGNAGE BRANDED SPACES BUSINESS FORMS UNIFORMS & LAB COATS HR MATERIALS AWARDS NEOINTERNAL COMMUNICATIONS FACES CAMPAIGN PATIENT EXPERIENCE PATIENT-FACING FORMS SOCIAL MEDIA
- 3. Social Media & Health Care Read our Blog MedCenterBlog.UVMHealth.or g Like us on Facebook Facebook.com/TheUniversityofVermontMedicalCenter Follow us on Twitter Twitter.com/UVMMedCenter Network with us on LinkedIn LinkedIn.com/company/university-of-vermont-medical-center Follow us on Instagram Instagram/UVMMedCenter Pin with us on Pinterest Pinterest.com/UVMMedCenter Watch us on YouTube YouTube.com/TheUniversityofVermontMedicalCenter Hangout with us on Google+ Plus.Google.com/+TheUniversityofVermontMedicalCenter
- 4. How many American adults use social networking sites? A.43% B.51% C.74% D.95% Question #1
- 5. Answer: C. 74% of adults use any social networking sites. 85% of adults visit a social media site once per week. In fact, 1 in 6 minutes spent online is on Facebook. Source: Pew Research Center’s Internet & American Life Project Answer #1
- 6. How many people search for health information online? A.20% B.40% C.60% D.80% Question #2
- 7. Answer: D. •80% of people search for health information online. •81% of consumers believe that if a hospital has a social media presence, they are likely to be more cutting edge. •57% of people said a social media connection with a hospital has a strong impact on their decision to seek treatment. Source: YouGov, PriceWaterhouseCoopers Answer #2
- 8. What are people looking for when they search for health information online? A.Second opinion from another doctor B.How to cope with a chronic condition C.Information on diet, exercise or stress management D.Information to choose a hospital, doctor or medical facility E.All of the above Question #3
- 9. Answer: E. •42% with chronic condition seek help. •42% seek diet, exercise, stress management information. •41% use it to choose a specific doctor. •People who follow hospitals on social media also want • Updates on treatments, procedures, and technology • Healthcare tips and information • Understanding of the hospital experience • Connect and learn from current and former patients • A forum to ask a question and connect with doctors Source: PwC HRI Social Media Consumer Survey 2012. Answer #3
- 10. • Engage with our brand on social media. • Join the conversation • Read our blog • “Like” us on Facebook • Follow us on Twitter • Watch us on YouTube • Network with us on LinkedIn • Pin with us on Pinterest • Follow us on Instagram • Hang out with us on Google+ • Rules of “engagement” Share the love!
- 11. Questions?
Editor's Notes
- 1. Introduce ourselves 2. Describe at a high-level what Marketing & Communications is responsible for: Advertising PR/Media relations Internal and external communications Web/Social media User experience design Provider Liaison 3. One of the areas our department has oversight of is BRANDING…
- Although younger people are heavier users of social media, use among middle-aged and seniors is high: 89% of 18-29 year olds use social networking sites 78% of 30-49 year olds use social networking sites 60% of 50-64 year olds use social networking sites 40% of 65+ year olds use social networking sites
- Although younger people are heavier users of social media, use among middle-aged and seniors is high: 89% of 18-29 year olds use social networking sites 78% of 30-49 year olds use social networking sites 60% of 50-64 year olds use social networking sites 40% of 65+ year olds use social networking sites
- And it is not only 18-29 year olds – we see continued growth in demographics 30+ with 45% of adults ages 65+ using social media. Although younger people are heavier users of social media, use among middle-aged and seniors is high: 89% of 18-29 year olds use social networking sites 78% of 30-49 year olds use social networking sites 60% of 50-64 year olds use social networking sites 40% of 65+ year olds use social networking sites
- This has given rise to the concept of the “e-patient” but also engenders cases of “cyberchondria”
- Social media amplifies your voice -- spreading positive word-of-mouth about our brand! As a new employee. we welcome you to join the conversation by writing a blog for us, “Liking” us on Facebook, or connecting with us on Twitter To demystify social media, we’ve developed some guidelines to help you out. (HANDOUT.) Because of HIPAA guidelines, it is essential to follow these rules…