Mobile has revolutionized our lives, up to the point it has become an extension of our brains! Why? What are the specific characteristics of mobile that made this revolution happen? And what's next? Is mobile still changing the world? What is the next revolution?

1. #MobileRevolution
How Mobile Is (Still)
Changing The World

2. @AlexJubien
Keynote Speaker
Pioneer of Mobile
16 years ago
Mobile, Startups & Digital
Transformation Expert
Previously Head
of Mobile at Viadeo
Previously Head
of Mobile at Deezer

3. 2019, not the Year Of Mobile
anymore…

4. 2019, not the Year Of Mobile
anymore…

5. Upcoming years will be marked by:
• Rise of AI
• Beginning of Ecological Revolution

6. Upcoming years will be marked by:
• Rise of AI
• Beginning of Ecological Revolution
• & maybe both combined / AI used
to solve ecological issues

7. But mobile is still
changing the world

8. Une technologie
sans précédent
dans l’histoire
de l’humanité !2005
2013

9. A technology
without
precedent in
human history!

10. More activated SIM
cards than people on
the planet

11. Higher
adoption than
the pen…
(indeed, illiterate people can use mobile)

12. … & higher adoption
than toothbrush!!

13. • Our greatest fears:

14. • Our teddy - we touch our mobile
75 times a day
• Dog is no longer man’s best
friend… (it’s mobile, now)
• Nomophobia exists – and growing
• Our greatest fears:

16. Smartphone
Addicts?

17. Mobile has profoundly changed our
daily lives, so much that it’s now
an extension of our brains.
Revolution

18. Why?

19. Anywhere, Anytime1

20. Including here,
75% !

21. Gender parity

22. Simple equation
= 5 min
= 15 min
= 55 min
=
∞

23. There’s an app for that
iPoo

24. The 1st ever connected device
that people have on them
at all times

25. Connected COMPUTING device

26. Connected COMPUTING device
Solve problems
Utility
=
=

27. Most of the apps we use
solve problems
for us in real life.

28. Immediacy2

29. 5 h
TV
Weather

30. 5 h
TV Web
5 m
Weather

31. 5 h
TV Web
5 m
Mobile
5 s
Weather

33. Ease of use3

34. Ease of use

35. Reducing Points
Of Friction
4

36. Friction
In digital: Things that prevent
users / consumers from moving
forward

37. Anti Friction Services
€
Banking - payment - identity
…

38. Digital World /
Physical World
5

39. Real lifeUse of digital

40. Mobile is the magic wand to
digitize everything

51. Mobile is at the heart of the
Internet Of Things

52. Photo
Understand
any text
Scan Physical World
Scan & Buy

53. Memorize this number
in 5 seconds:
28937693215410965293
58258175105813934257
Photo

54. Photo Micro
Shazam
Scan Physical World

55. Photo Micro
Waze
Geoloc
Scan Physical World

56. With Waze, you can
"sense" the traffic

57. Adding sensors is like
adding to ourselves new
capabilities / powers
Photo Micro Geoloc
…

58. Superpowers?6

59. Are you telepathic?

60. Experience:
Think about a person you like
and a thought you’d like
to send him / her

61. "This keynote is
interesting!"
"The speaker I’m
currently listening to is
totally crazy!"
No thought? => Suggestions:

62. So, how are you gonna
transmit your thought?

63. SMS / Instant Messaging / Calls
Transmission of thought
The 1st super power that mobile
brought to us, thanks to

64. Transmission of thought
Making a better transmission of thought
will be very hard.

65. When technology meets science fiction

67. Life in danger
/ emergency?

68. Being invicible / healing
Calls & SMS help to:
• Fight hunger
• Prevent epidemics
• Synchronize ONGs
• Operate after
natural disasters
• …

69. Formerly:
Shepherd travelling in desert
with its herd.
Finally reaches an oasis, but
there’s no water.
Loses half the herd and has
good chances to die too.
Being invicible / healing

70. Today:
Shepherd received a mobile
phone call or SMS from his
cousin or another shepherd.
He knows if there’s water, or
which oasis he’d rather reach
instead.
Being invicible / healing

72. Summoning objects
Transform your smartphone into a portable 3D
printer

73. Elephant’s Memory
Evernote

74. Injection Of Knowledge
Slideshare
5th Element Movie:
When Liloo wakes up, she
"injects" herself 2K years of
human history.
By looking at many many slides!

75. Injection Of Knowledge
#VR / #AR
Learning solar system

76. Learning combustion engine
Injection Of Knowledge
#VR / #AR

77. Omnilingualism

78. Mobile & Social
Networks:
The power to change
the world

80. Occupy Wall Street
Mobile Tools for Protests - CNN

81. Arab Springs
Role of Social Media in Tunisian & Egyptian Uprisings

82. photo–scmp.org
Hong Kong
Protests
Firechat Enables the
Crowd to Become the
Internet – Bypassing
Central Powers

84. ‘I can’t breathe’
= Mobile video

85. Collective Vision

86. Terrorists Attacks in Paris

87. Collective Intelligence

88. Well, for now way too often collective
stupidity…
Flat Earth
Society

89. What’s next?

91. Computers are getting
closer to our bodies

92. Google Glasses
(nope – not yet!)

93. Smart Watches

94. Airpods

95. Electronic tatoos

96. ID chips

97. Computers are about to
integrate our bodies.

98. So, will we become
machines?

99. Watch video https://www.youtube.com/watch?v=jdERgfgB9Yc
Augmented man:

100. Today, you’re not really sure if
it’s science fiction or not…

101. Indeed, sci-fi from yesterday
became the projects of today!
(Hooverboard !!!)

102. The next big thing on mobile would be an app that scans your thoughts, like
you think about something and it does it
Teenager on Twitter / estimated 16 yo:

103. Youngsters are ready to have
THEIR THOUGHTS
scanned by an app!!!

104. BTW, thought
scanning is on its way
AI based on deep
learning that tries to
reproduce the image
people are looking at
thanks to MRI data!!!

105. The next big thing on mobile would be an app that scans your thoughts, like
you think about something and it does it
(Siri, Google Now). Can be perfected, but already a good start!
Well, for now, it’s "you say something, it does it"

106. AI = Artificial Intelligence

107. AI = Augmented Intelligence?

108. 175105813934
+
69321541096
= ?

109. AI
=
Calculator of the future?
(generic, any kind of problem)

110. And we’re already trying
to shorten the wire…
For now, UI is based on touch & eyes.
New attempts: voice, text / chatbots,
conversationnal interfaces…

111. And we’ll look for the
shortest wire…

112. Computers are about to
integrate our bodies, and then
our brains!

113. https://fossbytes.com/elon-musk-neuralink-connect-human-brains-computers/

115. So, are you ready to
become machines?

116. What will lead us to
accept this?

117. Remember the PaceMaker

118. Transhumanism
Man is about to augment
himself thanks to
technology.

119. But in fact, we already have a
machine that increases our
abilities – always with us.

120. Mobile is the device that
marks the beginning of
transhumanism!

121. Scary, huh?

122. Man was (and is still)
afraid of fire too…

123. Discovery of fire
Lighting, cooking, protection, heating

124. Fireside meeting => language
=> Age of Bronze / Copper / Iron
Discovery of fire

125. Discovery of fire lead
humans to create
language, etc…

126. Digital is our fire of
today

127. It’s a tool, with good
and bad sides

128. And we have no clue
where it’ll lead us

129. What I hope…

130. Humanity has started to
augment itself,
will it now focus on what
matters ?

131. Collective
Intelligence

132. Augmented
Humanity

135. What will you do with
you superpowers?

136. @AlexJubien
Alex Jubien
Keynote Speaker

137. Inspiration
Tomi Ahonen
Benedict Evans
Laurent Alexandre
Jean Michel Billaut
Marc Andreessen
Vala Afshar
Daniel Burrus
Ajit Jaokar
BG Mahesh
Cyril Dion
Jean Pierre Goux
Many thanks to all of them!!!