Recruitment Project

1. Digital Engagement Manager
Recruitment Project
Job Summary:
The Digital Engagement Manager is working closely with the Direct to
Consumer (DTC) Manager and she/he is in charge of aligning marketing
objective into engagement objectives for all DTC programs. Overall,
he/she acts as a key contributor who develops and executes digital
channel campaigns readiness, launch, and engagement plans to
support all company’s brands objectives. In this role, the Digital
Engagement Manager is responsible to directly support the strategic
development and execution of digital marketing initiatives (including
promotions, direct marketing, mobile marketing, website
design/development and content marketing) in on and off line channels,
mobile and all other Direct To Consumer available touch points.

2. Some Major Task Responsibilities and Key Accountabilities
Acts as a digital marketing subject matter expert for DTC.
Ensures that all DTC digital marketing programs meet legal requirements.
Leads the strategic development and execution of digital marketing projects.
Coordinates and architects digital initiatives.
Identifies, evaluates and oversees external agencies and works across internal
departments to effectively manage multiple projects.
Establishes processes and protocols as they pertain to digital marketing execution.
Utilizes analytics software (BI) to evaluate digital promotional efforts, including
website statistics, direct marketing analysis, CRM
If you feel you have demonstrable experience within the above accountabilities and
possess the key requirements outlined above, please send your resume directly to
office@uprightconsulting.ro
REF CODE: DigitalMk