Hasbro is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including Littlest Pet Shop, Magic: The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year.
Interoperability and ecosystems: Assembling the industrial metaverse
Hasbro Overview November 2015
1.
2. Safe Harbor
FORWARD-LOOKING STATEMENTS: This presentation contains forward-looking statements concerning
management's expectations, goals, objectives and similar matters, which are subject to risks and uncertainties.
These forward-looking statements may include comments concerning our future product, marketing and
entertainment plans, costs, financial goals and expectations for our future product and financial performance.
There are many factors that could cause actual results and experience to differ materially from the anticipated
results or other expectations expressed in these forward-looking statements, including consumer and retailer
interest in and acceptance of our products and product lines, changes in marketing and business plans and
strategies as well as future global economic conditions, including foreign exchange rates. Some of those factors
are set forth in the Company's Annual Reports on Form 10-K, in the Company's Quarterly Reports on Form 10-Q,
in the Company's Current Reports on Form 8-K and in the Company's other public disclosures. The Company
undertakes no obligation to make any revisions to the forward-looking statements contained in this presentation
to reflect events or circumstances occurring after the date of this presentation.
REGULATION G: Information required by Securities and Exchange Commission Regulation G, regarding non-
GAAP financial measures, as well as other financial and statistical information, are available on the Investor
Relations’ section of Hasbro’s website at: http://investor.hasbro.com, under the subheading “Financial
Information” – “Quarterly Results.”
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4.
5. Hasbro At a Glance
53
Offices Operating
in 39
Countries
5,000
Employees
S&P500
Company
• Fulfilling the fundamental need for
play and connection for children
and families globally
• Market leader with world-class
brand portfolio
• Programming on air in 180
markets
• Strong financial position: $4.3B in
Annual Revenue (2014); $413M in
Net Earnings (2014)
7. Stable Global Industry
*Western Europe includes UK, France, Germany, Spain, Italy, Belgium & Portugal; 12 Market Total includes US, Canada, UK, France, Germany, Spain, Italy, Belgium, Poland,
Portugal, Brazil, Australia. **To enable like-to-like comparisons, all markets have been extrapolated to 100% coverage and have been converted into USD using 12/28/14
exchange rates. 2014 Euromonitor data is Forecasted
Global Traditional Toys/Games Retail Sales 2014F: $86.8B
$22.2
$31.9
$21.8
$11.0
US & Canada
Europe & Africa
Asia Pacific
Latin America
Source: Euromonitor
Total Market Size (US$B, 2014F)
MarketShare2014
USA 10.6%
Western Europe* 7.8%
12 Market Total** 10.2%
Source: NPD Group, SIM (Brazil) & Nielsen (Mexico)
2009 – 2014F CAGR
TOY INDUSTRY
Hasbro’s
Emerging
Markets
Business :
Up 20%
in FY 2014
Source: Euromonitor International
Emerging
Markets
Developed
Economies
-0.5%
6.7%
Emerging
markets
growingwhile
developed
economies
flat
8. Play & Connection
From toys and games to television programming, motion pictures, digital gaming
and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental
need for play and connection for children and families around the world.
10. World-Class
Consumer Insights
• A full toolkit of cutting-edge
research techniques
• Coupled with proprietary
research methods
• Facilitating a continuous
consumer conversation
• Around the globe
• To inform decision-making
across the value chain
11. • Significant Investments
in Global Consumer Insights
resources
• “Fun Lab” Research Centers
in U.S., U.K. and China
• Advanced Research
Methodologies
• In 2014, Spoke with 77,000
kids across 11 countries
Understand Our Consumers
globally
13. Investments in
Storytelling & Omni-Screen
We have invested in storytelling capabilities and take an omni-screen
approach to deliver content wherever our audiences are.
22. ChangingProfoundly
Retail Landscape
Value
Household Income
Under Pressure
Mature Markets
Expanding Middle
Class Driving Growth
Internationally
Channel
Diversification
Online
Growth
Global
Mobile
Global Retail
Environment
Challenged
Influence of
Global Shopping
Experiences Are
Changing Fast
Retail
Inventory
Focus
Joint
Business
Planning
23. Retail Channel Strategy
We create the right products for
the right channels with the right execution
Mass with .com Specialty Club Online Value Drug
25. Global Philanthropy
& Social Impact
Through strategic partnerships with non-profit organizations, we work to
empower childhood for children who need us most.
In 2014, our support included the following:
$12.8 million
total financial and product support
$3.2 million
children in need impacted worldwide
81% participation
majority of global employees participated
in volunteer work