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Lean Startup Day - Atelier - Ce que veulent vraiment vos clients - Les problem interviews

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ATELIER PRATIQUE sur Comment faire du customer development et des problems interviews (Running Lean de Ash Maurya) pour construire le produit que votre client va acheter.

Lean Startup Day Paris 2017 - 1ère journée de rencontre autour du Lean Startup.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lean Startup Day - Atelier - Ce que veulent vraiment vos clients - Les problem interviews

  1. 1. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business 1 CE QUE VEULENT VRAIMENT VOS CLIENTS ALEXIA VAN SCHAARDENBURG alexia@alexia-vs.fr www.alexia-vs.fr/business
  2. 2. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business PROGRAMME ★Principe d’une ‘problem interview’ ★Pratique ★Bilan des infos collectées ★Questions 2
  3. 3. «  Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business IN A STARTUP NO FACTS EXIST INSIDE THE BUILDING, ONLY OPINIONS. -Steve Blank 3
  4. 4. © Alexia van Schaardenburg 2016 Conquistador Luis Devin - public ritual, Baka Pygmies initiation camp, Cameroon). 4 VS
  5. 5. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business 5 VS https://flic.kr/p/otW1kThttps://flic.kr/p/9QJNt8
  6. 6. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business CUSTOMER DEVELOPMENT ★Problème client ★Actions et comportements ★Expliciter l’implicite 6
  7. 7. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business DÉMARCHE CUSTOMER DEVELOPMENT 7 Mes hypotheses Recrutement Interviews Revue
  8. 8. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business PROBLEM INTERVIEW 8
  9. 9. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business HYPOTHÈSES 9 Problèmes Cible 1. C’est difficile de savoir ce que veulent vraiment mes clients. Les sondages contredisent souvent les faits, comment s'y retrouver? 2. Pas évident au début de trouver la bonne façon d'aller vérifier le besoin Entrepreneurs, intrapreneurs, Début du projet (product/ market fit) souhaitant mieux comprendre leurs clients ou mesurer le besoin ayant déjà tenté essayé quelque chose
  10. 10. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business RECRUTEMENT 10 CLIENT CANAL
  11. 11. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business QUESTIONNEMENT - PROBLEM/SOLUTION FIT 1.Quel est votre principale difficulté quand vous voulez mieux comprendre les besoins de vos client 2.Rencontrez vous ce problème souvent ? (quotidien, plusieurs par mois, occasions spécifiques…) 3.Quand vous rencontrez cette difficulté, habituellement comment la résolvez vous (si c’est le cas)? 4.Pouvez vous me parler de la dernière fois que ça vous est arrivé? C’était dans quel contexte, à quel moment? Qu’avez vous fait? Ressenti? 5.En quoi c’est un problème pour vous ? 6.Comment avez vous trouvé la solution actuelle? 7.Qu’est-ce qui n’est pas idéal avec cette solution actuelle? 8. A votre avis, combien ce problème vous coute-t-il? (argent, temps, énergie etc..)? 11 inspirées par CustomerDevLabs
  12. 12. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business REVUE 12 Interview 1 2 3 Problème 1 (solution?) Problème 2 (solution?) Problème 3 (solution?)
  13. 13. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business REVUE DES HYPOTHÈSES 13 Problèmes Cible 1. C’est difficile de savoir ce que veulent vraiment mes clients. Les sondages contredisent souvent les faits, comment s'y retrouver? 2. Pas évident au début de trouver la bonne façon d'aller vérifier le besoin Entrepreneurs, intrapreneurs, Début du projet (product/ market fit) souhaitant mieux comprendre leurs clients ou mesurer le besoin ayant déjà tenté essayé quelque chose
  14. 14. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business DÉMARCHE CUSTOMER DEVELOPMENT 14 Mes hypotheses Recrutement Interviews Revue
  15. 15. Alexia van Schaardenburg 2017 - www.alexia-vs.fr/business QUESTION SUR LES PROBLEM INTERVIEWS? 15

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