Alexis Chateau's Social Media, Blogging & Writing Portfolio

ALEXIS CHATEAU PR 1
Alexis Chateau, CPP
Portfolio
EMAIL | WEBSITE
FACEBOOK | INSTAGRAM

ALEXIS CHATEAU PR 2
TABLE OF CONTENTS
CONTENT PAGE NO.
INTRODUCTION 5
WHAT I DO 6
HIGHLIGHTS 7 - 12
BRANDING 13 - 31
MEDIA RELATIONS 32 - 37
PRESS RELEASES 38 - 42
NEWSLETTERS 43 - 44
WEBSITE COPY 45 - 51
BOOK REVIEWS 52 - 53
FICTION 54 - 58
EDITING 59 - 65

ALEXIS CHATEAU PR 3
TABLE OF CONTENTS
CONTENT PAGE NO.
BLOGGING & ARTICLES 66
Alexa Ranking 67
Blog Traffic 68
Social Media Sharing 69
Self-Improvement: How to Make Friends when You Move to a New Location 70
Dating & Relationships: 10 Great First Date Ideas 71
Personal Essay: Heirlooms without Heirs 72
Humor: 5 Thoughts We’ve All Had of Our Upstairs Neighbors 73
Travel Blogging: 5 Things We Learned about Vegas in 5 Days 74
Health: Suberbugs Resistant to Every Available Antibiotics in America 75
Fitness: 6 Tips to Help You Suffer a Little Less at the Gym 76
Home Improvement: How to Make Small Spaces Look & Feel Bigger 77
College Life: 5 Reasons you Shouldn’t Drop Out of College 78

ALEXIS CHATEAU PR 4
TABLE OF CONTENTS
CONTENT PAGE NO.
BLOGGING & ARTICLES (cntd.) 66 -
Animal Rights: Do You Know What Your Food Is Eating? 79
Social Justice Petition: Punish Sex Offender Charged with Human Trafficking a Minor 80
Blogging Advice: How to Grow your Audience 81
Media Interview: Sharing Laughs with Kiernan McMullan 82
Entertainment: 5 Music Marketing Tips from Skrillex & FFTL 83 - 84
Featured Piece: Congratulations Shandean: January Winner 85
Current Events: Pepsi & Kylie Jenner Stir Up Controversy with ‘New Jump In’ Ad 86
Career Growth: 4 Ways to Succeed as a Career Housewife 87
Freelancing: 5 Tips for Negotiating a High Price as a Freelancer 88
Business & Entrepreneurship: 5 Inspiring Rags to Riches Stories 89
PR & Marketing: Why You Need a Social Media Manager 90
TESTIMONIALS 91 - 100

ALEXIS CHATEAU PR 5
Introduction
I started my PR career at 16 years old in Jamaica, and never looked
back. I then completed an associate’s degree in the arts, followed by
a 4-year bachelor’s degree in business, and a certification in
American Payroll.
My education, coupled with more than a decade’s worth of experience,
and an out-of-the-box creative mindset, brought me many great
clients. This allowed me to expand my skill sets to meet their needs.
Over the past decade, I’ve worked with dozens of brands around the
world, ranging from a billion-dollar private jet company to indie
authors.
My goal with every new client is to take them from small fish to
the big kahuna of their niche.

ALEXIS CHATEAU PR 6
What I Do
As the Founder & Managing Director at Alexis Chateau PR, I handle the company’s finances, operations, human
resources, client acquisition, and its PR & marketing. I also handle most of the PR & marketing work for our clients.
The services I provide to clients include:
 Business planning
 Branding strategy
 Market positioning
 Media relations
 Crisis communications
 PR & marketing consultancy
 Website development
 Website administration
 Copy writing & copy editing
 Social media management
 Community management
 Blogging & Article Writing
 Speeches & presentations
 Creating memes

ALEXIS CHATEAU PR 7
HIGHLIGHTS
From being cited in the media to watching my
social media pages grow, I’ve had an amazing
decade in the PR business.

ALEXIS CHATEAU PR 8
Going Viral
On October 20th 2017, I
published 14 Word &
Phrases that Mean
Something TOTALLY
Different in Jamaican
Patois.
The post brought in more
than 30k hits to my website in
just a few days; and was
allegedly discussed and
commended on RJR in
Jamaica.
This is still the most popular
post on my blog, today. I have
since published a follow up:
16 MORE English Words & Phrases that Mean Something Totally Different in Jamaican Patois.

ALEXIS CHATEAU PR 9
Editors’ Pick on WordPress
Halfway through an 18-hour long road trip, I learned that the
article I penned the night before, had become an Editor’s pick
on WordPress. This opportunity doubled the following on my
blog in a month.
The article is still my most successful piece to date. It was later
selected as one of the Best Articles of 2016 by WordPress
Editors.
Click here to read Translating Becky with the Good Hair.

ALEXIS CHATEAU PR 10
WordPress Experts According to BuzzSumo

Zooming in:
BuzzSumo helps content marketers find the most shared content and the key influencers creating them. The site
ranked my post, A Year of Blogging on WordPress: What I Learned, as the most shared article online on
“learning wordpress” - for 2016.
Click here to read it.

Over 1 Million Views on Quora
In 2016, one of my answers went viral on Quora. I originally opened the account in 2013, but didn’t start using it
until late October of 2015 at zero views. I now have more than 1 million views total, and an average of 20,000 hits
per month.

Branding
When it comes to public relations,
branding is at the core of everything I do.
From words to images, I work hard
to create that complete picture
clients can be proud of.

Websites
All websites built by Alexis Chateau PR, are built by me, and hosted on the WordPress platform.
www.1viewpoint.com

www.mywanderwhy.com

www.nowatapress.com

www.thehoffmansquadron.com

Social Media
I oversee the handling of all social media accounts managed by Alexis Chateau PR. I take on Facebook, Twitter, and
Instagram accounts. In the past, I also managed Google Plus, LinkedIn, Pinterest, and Tumblr accounts for our
clients.
Appearance

Views
I get up to 70,000 views on my Quora blogs every month, with an average of about 20,000 views. In the month
this screenshot was taken, I gained more than 43,000 views.

Social Media Ads
“Teenager backed into the garage door again?
– or just you…
Don’t worry. We can help you fix it.”
－ I.S. Enterprise Construction

Unique Posts
“Sometimes we have to risk a negative to
gain something positive in life.”
#WednesdayWisdom
－ My Wander Why

Engagement
1,014 likes and 102 comments on my Godigio Facebook comment.

Humor
“When you get all dolled
up, and they cancel at
the last minute.”

Memes
As you’ve probably guessed by now, I love making memes. Here are some original ones I made for the firm, and
our clients.

Cohesion
After all the fun and jokes though, the main components of branding are uniqueness and uniformity, as this creates
cohesion. Here’s how I created that with lifestyle coaching brand, My Wander Why.
My Wander Why Website

My Wander Why Facebook

My Wander Why Twitter

Media Relations
Media Relations is the bread and butter
of public relations. It also happens to be one
of the things I’m good at.

Featured by Business Insider
Recruiter’s Alexa Ranking1: 278
Business Insider
Special Feature:
A popular lifestyle blogger shares
why she decided not to have kids
1
Alexa Ranking: Alexa is a global ranking of websites. The smaller the number, the higher up on a list the website is. For reference,
Google’s Alexa Ranking is 1, and indie blogs are usually in the 5 - 25 million ranges. My blog’s Alexa Ranking is 986,683 as of 11.08.17.

Featured by NBC News
Recruiter’s Alexa Ranking: 845
NBC News Feature:
How to Use Instagram to Lose Weight and Get Healthier (Really!)

Featured Twice by Recruiter.Com
Recruiter’s Alexa Ranking: 75,616
First Feature:
9 Ways to Find
your Career
Path When
You’re Feeling
Lost

Second Feature:
5 Ways to
Stay in Touch
with your
‘Silver Medal’
Candidates

Featured Twice by My Corporation
My Corporation’s Alexa Ranking: 188,296
First Feature:
Experts Weigh In: How has luck
played a role in starting your
business?
Second Feature:
Experts Weigh In: How are
your New Year’s resolutions
going?

Press Releases
Experts claim that people don’t
bother to read press releases anymore.
Yet… my press releases are the most popular
pieces on the Alexis Chateau PR website.

New Hire
One of the most boring press release types are those announcing new hires, but our new hire announcement for
Shadow the PR Cat at Alexis Chateau PR, is still one of our most popular releases.
Read the full
press release
here.

Corporate Social Responsibility
As the owner of an immigrant-run firm, on February 15th I published a press release showing our intention to
support a peaceful boycott. This is another of the most popular releases at the firm.
Read the
full press
release
here.

Product Release
On March 18, 2017, we launched our media relations services. On the 20th, I wrote a press release, now published
on the website. Rather than discuss the service, we shared the highlights covering the first month of testing media
relations at the firm.
Read the
full press
release
here.

Big Announcement: Contest Winner
I manage a monthly contest at College Mate. At the end of every month, we announce the new winner and
promote them on Facebook and Twitter.
Read the full
press release
here.

Newsletters
If my newsletters don’t
entertain and provide value
and opportunities to readers, then
they’re not worth sending.

Big Announcements
Read the published newsletter here.

Website Copy
A website without words
is a book without a story.
I bring brand stories to life
through copy on their websites.

Home Page: Nowata Press

About Us Page: Alexis Chateau PR
Visit the page here.

Personnel Bio: Shadow the PR Cat, Goodwill Ambassador at Alex…

Promotional Copy/Services: black CATastrophy: Marketing Plans

Blurb: Job Ad for Junior Designer at Alexis Chateau PR

Blurb: Cinderella & the Black Ribbon at Foster Hall PT 1

Book Review
A reviewer is
an opinionated reader.

Book Review of Harry Potter Books 1 – 7
Read the full book review here.

Fiction
Fiction is just another reality,
in the mind of the author.

Blurbs
Read Keeping Secrets at Gravestone Hill here.
Read the Moreau Witches PT.4 here.

Short Story: Man in the Closet

Read The Man in the Closet here.

Editing
The difference between
good writing and poor writing,
is excellent editing.

Blog Editing: Group versus Solo Study: The Pros & Cons
Before

After
Read the final piece here.

Fiction Editing: September 1836
Before
If I could peek through a crack in the ceiling of the Steubenville courtroom in September of 1836, what might I see
and hear? Wall sconces glowing with flickering light. Men in dark tail coats, linen shirts, doubled-breasted vests, and
pantaloons. Every stitch hand-sewn by a woman. Women in long full dresses, capelets, and bonnets. Every stitch
hand-sewn by a woman. Insects buzzing in and out of open windows. The clip-clop of horse hooves on the streets
outside. Birds chirping in early autumn trees. Whispers of men and women waiting for court to be called into session.
This might be the first time Isabella Huston had ever seen the inside of a courtroom. On this day, decisions made
by the common pleas judge could alter her life, including the selection of guardians for her two young children. As
if life hadn't been cruel enough to this young lady - so far away from home! Just another hurdle to jump. Another
hill to climb. Another smack in the face to further toughen her resilient spirit! It all started over two years ago
following the death of her ambitious 35-year-old husband, John Huston. So many more goals they planned to achieve!
So quickly they had moved along -- working hard to make once-impossible dreams come true! Then, in a blink of
an eye he was gone! She was left to manage the farm, the babies, the hunting, the house. . .everything. . .on her
own! How heartbreaking it must have been! And John wasn't all she lost! How much can a woman's heart be called
upon to bear? At least five others from Isabella's rural community of Brush Creek Township joined her in the
courtroom. James Love, Joseph D. Holmes, bachelor brothers Matt and John Russell, and their cousin, Robert Russell,
were all in attendance. Matt and John were natives of Ireland and nephews of the late pioneer Matthew Russell, who
died in 1830. Matthew, his wife, Susannah, and their children were among the very first settlers of Brush Creek

Township, having migrated from Pennsylvania shortly after 1800. He was also a native of County Tyrone - John and
Isabella's homeland. He had family living in land sections all over the Brush Creek valley. John and Isabella had
obviously grown close to the large Russell family, particularly Matt and John and Arthur and Sarah, who were all
close in age with the Huston's. Yet, Isabella would have no idea at this time that they would one day be kin, when
her son married Arthur and Sarah Russell's daughter in 1853. While court was in session, Isabella was likely asked
the names and ages of her children. Recorded in the Jefferson County, Ohio Common Pleas Journal H, page 327,
Sept. 1836:
After
If I could peek through a crack in the Steubenville courtroom and see the events of September in 1836, what
might I have seen?
Wall sconces, perhaps – the flicker of light dancing on the wall as people breathed uneasily in their seats. I
picture men in dark tail coats over pantaloons, and double-breasted vests, covering up neatly pressed linen shirts
– every stitch of cloth hand-sewn by women in a time when the delicate sex was known for little more than
household chores.
I picture these women, too, wearing long dresses with full skirts, and flowery caplets. On their heads would be tiny
bonnets keeping tame long tresses that had no doubt been teased by an autumn wind.
By the window, insects would buzz and squirm their way inside to escape the Ohioan cold. Outside, the clip and
clop of horse shoes on the cobble stone pavements would echo loudly, amidst the colorful chirp of birds making

song in the flame-colored trees.
And as they waited for the court to be called to session, the whispers of men and women would join them – a low
buzz growing into an apprehensive clamor of concern.
Is that what Isabella Huston saw when she set eyes on the inside of a courtroom, for what may have been the
very first time? Before the day’s end, she would leave an altered woman, owing to the decisions of the common
pleas judge. The most difficult decision involved the selection of new guardians for the children she had birthed.
Such a cruel thing to suffer, and even worse, to suffer it so far away from home. And yet, it was just another
hurdle for Isabella, another hill to climb.
It all started two years prior, when her husband, John Huston, passed away. An ambitious man, John had worked
hard to make a happy home and provide for his family. Then, like a flash of lightning, his light went out and left
nothing but darkness where he had shined so brilliantly before.
This left Isabella to manage the farm, take care of the children, and manage household duties. In a time when
single mothers and independent women were almost unheard of, only her resilient spirit kept her alive.
But on this day, John wouldn’t be the only thing she had lost.
Today, she would lose their babies as well…
At least five others from Isabella’s small, countryside community of Brush Creek Township joined her in the
Courtroom. There was James Love; Joseph D. Holmes; bachelor brothers, Matt and John Russell; and their cousin,

Robert Russell. Natives of Ireland, Matt and John were nephews of the late pioneer Matthew Russell, who passed
away in 1830.
Having migrated from Pennsylvania shortly after 1800, Matthew, his wife, Susannah, and their children were
among the very first settlers in Brush Creek Township. Matthew was a native of County Tyrone, which was the
homeland of John and Isabella.
His family had also settled in lands all over the Brush Creek valley. Thus, John and Isabella had developed a strong
bond with the Russell family; especially with Matt, John, Arthur and Sarah, who were close in age with the
Huston’s.
While in court, Isabella was likely asked the name and ages of her children. This must have felt like pouring salt in
the wound. Little did she know the one thing that might have given her some small comfort. The Resells’
friendship would soon turn them to kin when her son married Sarah Russel’s daughter in 1853.
Recorded in the Jefferson County, Ohio Common Pleas Journal H, page 327, Sept. 1836

Blogging & Articles
Once a wordsmith,
always a wordsmith.

Alexa Ranking
Most independent websites and blogs fall in the 5 – 25 million Alexa Rank. I launched my personal blog in the
summer of 2015. Its Alexa Ranking is 954,893. All the other websites I own also rank in the 2 million ranges, and
less.

Blog Traffic
When it comes to blogging and SEO, I mostly pay attention to my Alexa
Ranking. However, traffic is also important. As shown on the left, my
personal blog, the most popular one I own, averages 25 views per hour,
but can spike to almost 900 views per hour.
This screenshot was taking on October 22, 2017 within the WordPress
App for Android.

Social Media Sharing
Great content is unique, entertaining and/or informative, well-articulated, and fact-checked. Great content also
encourages people to take action; whether by sharing a post, leaving a comment, or making a purchase. The article
above was shared more than 10,000 times on Facebook. The related article pictured to the right was shared on
Facebook more than 3000 times.

Self-Improvement: How to Make Friends When You Move…
Read the full article here.

Dating & Relationships: 10 Great First Date Ideas

Personal Essay: Heirlooms without Heirs
Read the full article here. Business Insider published a feature on me for a related topic here.

Humor: 5 Thoughts We’ve All Had of Our Upstairs Neighbors

Travel Blogging: 5 Things We Learned About Vegas in 5…

Health: Superbugs Resistant to Every Available Antibiotic…

Fitness: 6 Tips to Help You Suffer a Little Less at the Gym

Home Improvement: How to Make Small Spaces Look &…

College Life: 5 Reasons You Shouldn’t Drop Out of College

Animal Rights: Do You Know What Your Food Is Eating?

Social Justice Petition: Punish Sex Offender Charged With…

Blogging Advice: How to Grow your Audience

Media Interview: Sharing Laughs with Kiernan McMullan

Entertainment: 5 Music Marketing Tips from Skrillex & FFTL
This post was originally written for and published on Godigio – and was liked by Travis Richter, bandmate of
Skrillex, and a founding member of From First to Last (FFTL). Article was later reclaimed and republished on
www.alexischateaupr.com as payment for outstanding debts to the firm.

Featured Pieces: Congratulations Shandean: January Winner...

Current Events: Pepsi & Kylie Jenner Stir Up Controversy...

Career Growth: 4 Ways to Succeed as a Career Housewife

Freelancing: 5 Tips for Negotiating a High Price as a…

Business & Entrepreneurship: 5 Inspiring Rags to Riches…

Public Relations & Marketing: Why You Need a Social…

Testimonials
Don’t take my word for it.
Here’s what others have said
about my work.

Find these and other testimonials here.

Thank You!
Thank you for taking the time to view my portfolio. Please submit all business queries to:
Alexis Chateau, CPP
alexischateaullc@gmail.com
404-519-0245

Alexis Chateau's Social Media, Blogging & Writing Portfolio

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