Pit

1. Pitcher

2. Problem
Competent candidates have to apply to many,
many jobs before actually landing an interview.
Candidates are unable to show their true talent
via resumes.
Employers are unable to spot top talent from
stacks of resumes.

3. Solution
A web platform where candidates can build pitches for
hiring managers to show they are:
Analytically
Smart
Business
Smart
Curious
Creative
Strong Communicators

4. Initial Concept Validation
71%
Of our pitches
culminated into first
round interviews
100%
Of our pitches received a
direct response from the
hiring manager
Company Result Pitch URL
Stripe Landed interview Not live anymore
Plaid Landed interview Not live anymore
Marqeta Landed interview GulForMarqeta.com
Coinbase Response -> No fit GulForCoinbase.com
Tapingo Landed interview GulForTapingo.com
Teespring Response -> No fit GulForTeespring.com
CoinTent Landed interview GulForCoinTent.com
Results from Initial Testing
• What We Did: We built pitches and pitched to 7
top-of-the-line startups in SF. We received an
overwhelmingly positive response, and landed
interviews at 5 out of those 7 startups.
• Takeaways:
• Why Candidates Love Pitching:
• A fun and creative process
• Extremely high response and
success rate
• Why Employers Love Pitches:
• Pitches show a lot more than
resumes – communication style,
personality, creative thinking,
initiative, analytical smarts, etc.
Note: Email correspondence with all of the above companies is
available.

5. Product
Build a PitchIdentify Company &
Open Position
Interview
Use our database, pitch templates & tools

6. Business Model
Employers
Option 1: We charge employers a recurring subscription fees
Option 2: We charge employers a small percentage of the annual
compensation of each employee hired via Pitcher.
Employees
Option 1: One-time or recurring fees for premium features or services
such as:
• Delivering the pitch directly to the hiring manager
• Advanced video editing features

7. EIR Program Goals
Slide Summary: We need to work on Pitcher full-time to (1) test the concept and optimize the feature set for the
MVP, (2) Acquire initial customers & revenue, and (3) raise a seed round. The business goals for the EIR Program
are as follows:
Concept Testing & Enhancement
MVP
Development
Acquire Initial
Customers &
Revenue
Raise Seed
Round
Testing Exercise:
• Build & test 50+ pitches for tech startups
Outcomes:
• Product: Experiment, iterate & perfect
the pitch process – this will inform the
MVP features
• Biz Dev: Develop relationships with
hiring managers (I.e. prospective
customers) – take their feedback
Initial Customers:
• Sell MVP to a small number of recently funded, high
growth companies
• Use personal network outreach to source high caliber
candidates via Pitcher to initial customers
Outcomes:
• Develop a revenue stream
• Develop a network of growing employers and candidates
• Gather success stories for seed round
2 Weeks 3 Weeks 4-6 Weeks 12 Weeks
Ali + Usman Outsource Ali + Usman Ali + Usman

8. Competitive Advantages
FIRST TO MARKET
FILTERING
MECHANISM
HIGH RESPONSE
RATE
EASE OF USE
CUSTOMIZED
EXPERIENCE
TIME REDUCTION
Existing hiring
solutions do not
offer pitches.
Time investment
required for candidates
to build pitches filters
for only highly qualified
candidates
Pitcher’s response
rate from hiring
managers is much
higher than any
existing solution
Intuitive tools make
it an easy, fun and
creative process to
build pitches
Pitcher allows
employers to
customize their
pitch requirements
Through Pitcher,
candidates land job
offers quicker than
any other solution

9. Pitcher