See webinar recording of this presentation at: https://resource.alibabacloud.com/webinar/live.htm?&webinarId=51 As the technological backbone of the Alibaba ecosystem, Alibaba Cloud is providing best-in-class cloud computing infrastructure and cloud services for all business units within Alibaba. This year, Alibaba's Youku leveraged Alibaba Cloud to handle the millions upon millions of football fans who tuned-in for the 2018 FIFA World Cup, whether they were watching on their smartphone or from the comfort of their own home. To put that in perspective: Youku handled 70% of China’s World Cup online traffic, for only Argentina vs. France that was already 20 million viewers. Tune-in for this webinar to gain insights into Alibaba Cloud’s media solutions and how we were able to support the 2018 FIFA World Cup broadcast in China. Learn more about Alibaba Cloud's Media Solutions here: https://www.alibabacloud.com/solutions/multimedia

1. Next Level of
Digital Media with
Alibaba Cloud
The Future of Broadcasting

2. 01
02
Media on the Cloud
Agenda
Alibaba Cloud offerings

3. Live Broadcasting of 2018 FIFA World Cup
By adding new possibility of future development,
new technology is the key to bring global sports
events to a new level. Supported by top
technology of the world, Online live broadcasting
of 2018 FIFA World Cup, brings happiness and
unprecedented experience to billions of
audience in China.
-President of FIFA, Gianni Infantino
Jack Ma and Gianni Infantino
“
“

4. Why Migrate Media Workflows to Alibaba Cloud?
• Multiple platform support
• Fast changing workflows
• Reliability
• Security
• Global operation
• Global distribution
• Remote production
• High video demand
• Service provisioning
• 4K/8K video workflow
• Workload dynamics
• Capex -> Opex
• Pay per usage
• Economies of scale
• Infrastructure operation
• Ease of integration
• Experimentation enabling
• Software defined video
• New video codecs and
algorithms
• AI technology
• New network infrastructure
Global Reach Cost Reduction New Technology
Complexity Scalability Flexibility

5. 01
02
Media on the Cloud
Agenda
Alibaba Cloud offerings

6. Media Related Services on Alibaba Cloud
• Data Center
• Servers
• Network
• CDN
• Storage
• Database
IaaS
PaaS
SaaS
• Video processing
• Transcoding
• Application Server
• Big Data Suite
• DevOps
• Middleware
• API
• Video hosting
• Security Services
• IoT
• Enterprise Services
• AI/Deep Learning
Public Hybrid Private
• À la carte service offerings
• SDK, API access
• Turnkey solutions
• End-to-end solutions
• Full control of resources
• Full control of applications

7. Alibaba Cloud Services
Global IDC Regions Available Zones
Technical
Support
Professional
Services
Training &
Certification
Cloud
Architects
Pricing
Report
ECS
Elastic Compute Service
Auto Scaling
SLB
Server Load Balancer
Container Service
HPC
High Performance Compute
BatchCompute
Fuction Compute
RDS
Relational Database Servie
Oceanbase
Memcache
Table Store
Redis MongoDB
DMS
Database Management
Analytic DB
DTS
Data Transmission Service
PetaData
VPC
Virtual Private Cloud
ExpressConnect
Elastic IP
CDN
Nat Gateway
Block Storage
OSS
Object Storage Service
Archive Storage
NAS
Network Attached Storage
Message Service
HttpDNS
Log Service
Performance Testing
Live streaming EDAS
Enterprise Distributed
Application Service
ONS
Open Notification Service
Domain
IOT Suit
DirectMail
DataV
Rec Eng
DataHub
ImageMaxCompute
EMR
DataIDE
Face Rec
BIG DATA APPLICATION SERVICESUPPORT
COMPUTE NETWORK STORAGE DATABASE
INFRASTRUCTURE
Cloud Monitor
Anti-DDoS
Cloud Shield
KMS
Key Management Service
WAF
Web Application Firewall
HSM
Hardware Secure Module
Server Guard
Action Trail
MONITORING &SECURITY
DEVOPS
ROS
Resource Orchestration Service
RAM
Resource Access Management
API
CLI
RDC
PAI

8. US West
US East
Germany
UAE
India
Singapore
Indonesia
Australia
Japan
Hong Kong
Malaysia
regions
China Mainland
18
Alibaba Cloud Regions All Around the World

9. Security and Compliance
Cloud Computing
Compliance
Controls Catalogue
CSA STARISO 27001 DJCP MLPSISO 22301 ISO 20000
SOC
Reports
CNAS
PCI
DSS
TRUCS MTCS T3 HIPAA
Rigorous physical security measures
safeguard our data centers, and the
advanced logical security technologies
prevent unauthorized access to
our networks.
Alibaba Cloud adheres to domestic
and international information
security standards, as well as
industry requirements.
A research study by Yunfan
Wang and Anuj Shah, Carnegie
Mellon University, sponsored by
Alibaba Cloud
Data Security and Privacy Compliance
Supporting Data Portability in
the Cloud Under the GDPR
MPAA
Trusted
Cloud

10. Alibaba Cloud CDN and Media Services
ApsaraVideo
Live
Live media
processing and
transcoding services
ApsaraVideo
VoD
On-demand media
management and
delivery services
ApsaraVideo
for Media
Processing
Cloud service for
media processing
and transcoding
Alibaba Cloud
CDN
Global content
delivery network
IAAS PAAS PAAS/SAAS SAAS
Real-Time
Communication
Global real-time
video/audio
communication
network
PAAS/SAAS

11. Alibaba Cloud CDN Global Coverage
90Tbps 1300+ 6 Global
Network Capacity PoPs Continents Gartner: Market Guide
for CDN Service

12. ApsaraVideo for Media Processing (MPS)
MPS offers professional transcoding capabilities, flexible media workflow, media editing,
NarrowBand HD™ video enhancement, DRM and media encryption, AI recognition and more.
Video upload and storage (OSS) Video transcoding (MPS)
Video distribution (CDN)
Video playback (player)
Usage Scenarios

13. Real-Time Communication (RTC)
RTC offers global multi-party real-time video/audio communication.
Video
Conferencing
Online Education
Services
Online Medical
Services
Usage Scenarios

14. ApsaraVideo Live (Live)
Stream Status Feedback
in real time
Stream status feedback by
posting http requests
Online viewers
API tells you how many viewers
Token Authentication
IP blacklist/whitelist, location,
referrer, expiration time, user
defined auth
Time-Shift
Supports drag and play, while
streaming
Image Method
Flexible access, Acceleration
streams. Pull or push stream to
our service.
Ingest & Publish Protocol
Reliable Conversion
Ingest: RTMP/HLS/TS over RTP
Publish: RTMP/HTTP-FLV/HLS
Smart Global Traffic
Management
Intelligent Distribution, redirect
visitor to the closest edge server
Low Latency
Network Across 6 continents, More
CDN edge servers in Mainland China.

15. ApsaraVideo VoD (VoD)
Producer In the Cloud Consumer

16. Narrowband HD™
• Cognitive video enhancement based on Deep Learning
• Both available in live and on-demand scenarios
Without Narrowband HD ™ With Narrowband HD ™

17. Video AI