This is the second instalment in our Next Generation Retail Series. The customer-centric and data-driven New Retail concept integrates online and offline to create an enhanced omni-channel customer experience and smarter business operation. Learn more about Alibaba Cloud’s offer in retail transformation and how the solutions enable you to improve your customer experience at different touch points during their journey, as well as fulfill optimization of your business operation. See webinar recording of this presentation at: https://resource.alibabacloud.com/webinar/live.htm?spm=a2c5p.11425181.0.0.38463c86uU42VU&webinarId=45

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A Game Changer
for Retail Cloud
– Empowering Diversified
Retail Formats
Next Generation Retail Part 2

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Alibaba Innovation Across Retail Formats
SHOPPING MALL COSMETICS STORE HYPER MARKET
BABY STORE CORNER SHOP GROCERY STORE CAFE
ELECTRONICS STORE FRESH FOOD MARKET RURAL STORE

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Retail Cloud Business Engagement by Alibaba
Enabling online promotions
for traditional brands
Suning, a recognized brand
in the digital and electrical
appliances market
Intime, receiving recognition for
its innovative offline shopping
experiences and various
merchandise
Supermarket channel for
consumers seeking grocery
and fresh foods
Market leader in home
decoration products and
houseware
Boosting sales of local grocery
shops by enhancing their
marketing, delivery, and
inventory management
Cuntao, known as the
Taobao for E-business in
rural areas
Koubei provides restaurant
search and discovery service
to connect customers with
restaurants

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Tao Café – The Cashier-free Store
• Store entry by QR code; consumers have to bind biological characteristics with Taobao ID
• A consumer can purchase a product physically in the store (or online) by using an interactive screen at each table
• An intelligent camera tracks a consumer inside the store and provides shopping recommendations on
their mobile device
• Automatic payment through checkout sensor door or via facial recognition
A cashier-free store deeply integrated with Taobao ID account

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Hema – Transforming the Fresh Food and Perishable Goods Market
• Unlike online shopping, customers can check the real commodity in the store before purchase
• No requirement for cash or credit cards as both the store and the mobile app accept payment by Alipay only
• Consumers can scan every item in the store with their mobile apps and use Alipay account for payments
• Delivers ready-to-cook meals to consumers within a radius of 3 km in 30 minutes with full cold chain delivery
An example of New Retail model that merges online and offline retail to provide a
streamlined experience for trying and buying fresh food

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Intime Retail – Reimagining Instore Shopping Experience
Intime is one of the biggest real estate companies with commercial and retail
properties in China. Intime owns shopping malls across major cities in China and
has plans to open up many more.
Digitalization
Intime is overhauling its operating model with a particular focus on redefining the
brand and digitalizing the supply chain for better efficiency.
Omnichannelization
Intime is leveraging Alibaba Cloud’s big data capabilities to understand customers’
needs and enhance the omnichannel experience.
Platformization
Intime relies on Alibaba Cloud’s data platform for unifying the online and offline
information of customers, products, and services.
Entertainmentization
Intime integrates leading fashion, art, and lifestyle icons into its malls, in line with
consumers’ growing preference for experiential retail.

7. Tmall Convenience Store – Transforming the Community Stores
One-Stop B2B Platform that integrates POS (point of sale), warehouse system, and big data analysis
TMall Brand
Taobao Brand
TMall Store Platform
Region
Warehouse
City
Warehouse
Front-end
Warehouse
SHOP
City Partner is a offline
recruiting and training
partner. It helps retail stores
to cooperate in the
management of supply,
purchase and so on, as well
as promoting the sales.
• Store decoration & upgrade
• Intelligent device setup
• Online restocking
• Hot merchandise recommendation
• Online sales analysis
• Customer profiling within 3 km
(basic information, habit,
consumption characteristics, etc.）
• Shelf optimization recommendations
Purchase (POS), warehouse, restocking
system, Business recommendation
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Ele.me – O2O Platform, Delivers in 30 Minutes with Smart Logistics
Ele.me (roughly means “Hungry now?”) is a professional online-to-offline (O2O) catering and food delivery
platform in China. Ele.me covers more than 2000 cities in China, with more than 1.3 million joining shops, over 3
million riders and more than nine million daily orders. Their goal is “Deliver Everything (in) 30 minutes.”
Multi-factor modeling
Takes weather, vendor/user habit, and rider behavior into consideration
Smart dispatching
Real-time rider task/load/location/limitation analysis provides the best delivery plan
Best route suggestion
Provides real-time route plan and transportation suggestion
Cloud-based system
Provides scale-up capability without limitation
29 mins
average
delivery
time
500 ms
fast
feedback
9 million
orders
per day
200+
million cost
savings
annually

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HomeTimes – Modernizing the Furniture Store
• Alibaba opened an offline furniture store in
Hangzhou in 2017, another 15-20 stores
planned in 2018
• The product portfolio includes more than 20,000
SKUs of home products
• Majority of products are sourced from big data
analysis from Tmall merchants
• Integrates Alibaba’s AR and VR capabilities and
accepts QR code (Taobao ID) for sales

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Starbucks Coffee Wonderland – Multi-sensory Retail Experience
The space is not just a coffee shop but a theatre. It is a fantastic journey of
sight, hearing, taste, smell and touch. It is a collection of high-end technology
with sophisticated equipment and design of the floor space.
The ultimate show
move the factory into the store
Product fusion
chocolate, beer, wine, tea, etc.
Digital retail
Experience Starbucks’ first Augmented
Reality experience store
Starbucks already has over 600 stores in Shanghai – the largest
number of stores in any city where Starbucks has a presence.