Full guide to google adsense from the beginning to the end with a lot of tips and tricks

1. For Beginners
By
Ali Elsa’dany

2. What is Adsene

3. What is Adsene

4. What is Adsene
AdSense is a free, simple way to earn money by displaying
targeted ads next to your online content. With AdSense, you can
show relevant and engaging ads to your site visitors and even
customize the look and feel of ads to match your website.
Google AdSense provides a way for website owners to earn
money from their online content. AdSense works by matching
text and display ads to your site based on your content and
visitors. The ads are created and paid for by advertisers who want
to promote their products. Since these advertisers pay different
prices for different ads the amount you earn will vary.

5. How it works
1- You make your website ad spaces available by pasting
ad code on your site, and choose where you want the
ads to appear.
2- Advertisers bid to show in your ad spaces in a real-
time auction. The highest paying ad will show on your
site.
3- Google handle the process of billing all advertisers
and networks for the ads on your site, to make sure you
receive your payments.

6. AdSense gives you instant and automatic access to a huge
source of advertiser demand, which means competition for
your ad spaces, more relevant ads, and ads for all your
online content.
Why Adsense

7. 1- Hosted Accounts for YouTube channels
2- Regular accounts for websites and
blogs and youtube
Different types of adsense accounts

8. 1- More than 18 years old
2- Own a website
3- Unique & valuable content
4- The blog have visits from different sources
5- there is no any copyrights problems on your website
6- no +18 content, hacking, cracked programs and
softwares.. ETC
7- Clear UX and UI
8- About us and contact us pages
Adsense program requirements

9. First , You need to own a website.
How to create adsense account ?

10. •Blogspot
•Wordpress
Why:
1- Free.
2- Search engine friendly.
3- Easy to edit.
4- Social media integration.
Blogs and why?

11. How to create adsense account ?
https://www.google.com/adsense/signup

12. Adsense interface

13. Difference between CPM, RPM and CPC
CPM= Cost per 1000 impressions
For Advertisers, CPM refers to the price they are willing to pay to serve
on thousand impressions of their ad
RPM= Revenue per 1000 impressions
RPM is an adsense only term
CPM is an industry-wide term
CPC= Cost per click
CPE = Cost per engagment
Active view CPM = ad displayed on the screen at least for 1 second

14. How many ads units per page
3 ads units
3 links units
2 search boxes

15. How google pays you
68 percent of the amount an advertiser pays per click on their ads
on your site is your income. The rest is Google’s commission fee.

16. Who decides which ads to show on my site?
AdSense uses an ad auction to automatically select the ads that will appear
on your pages. The highest paying ads will show on your site
How ads are targeted to your site
Google automatically delivers ads that are targeted to your content or
audience. They do this in several ways:
Contextual targeting
Google technology uses such factors as keyword analysis, word frequency,
font size, and the overall link structure of the web, in order to determine what
a webpage is about and precisely match Google ads to each page.

17. Who decides which ads to show on my site?
Placement targeting
With placement targeting, advertisers choose specific ad placements, or
subsections of publisher websites, on which to run their ads. Ads that are
placement-targeted may not be precisely related to the content of a page, but
are hand-picked by advertisers who've determined a match between what
your users are interested in and what they have to offer.
Personalized advertising
Personalized advertising enables advertisers to reach users based on their
interests, demographics (e.g., "sports enthusiasts") and other criteria. To opt
out of personalized advertising, users can change their controls in Ads
Settings.

18. Who decides which ads to show on my site?
Language targeting
Google technology can also determine the primary language of a
page. If your content is in a language supported by Google
program, AdSense will target ads in the appropriate language to
your content. We may look at the language of the pages a user is
currently viewing, or has recently viewed, to determine which
ads to show. In this case, AdSense may target ads in the user's
detected language rather than in the language of your content.
Learn more about ad targeting by language.

19. How to be successful with AdSense
Focus on your users goals
Step back and first ask yourself
“How can I give my users what they want
while getting what I want?”

20. How to be successful with AdSense
Some questions to ask yourself when starting out are:
•How are your users finding your site?
•What are they looking for?
•Do you give them what they want?
•What do you want from your users?
•How do you get a desired response from them?

21. How to be successful with AdSense
Example:
You’re a tech news site and after considering each of the questions
above, you determine that:
Most of your users come from search engines and land on the article page
Your user is looking for the content of the article they searched for
You show them a full page article on the landing page
Your goal is to keep the user engaged, so that they stay longer and see more
content
The answer to here is the real challenge. You need to prove to the user that
there’s other valuable content on your site and encourage them to read more.
This can be accomplished by including some related or popular articles at the
bottom of each article.

22. How to optimize your google adsense account
integrate your AdSense account with Analytics
Integrating with your AdSense account with Analytics will provide you with a wealth of
new information about your ads and your site. By integrating AdSense with Analytics,
you can improve your ad performance and your users' experience.
Optimize content by identifying which traffic sources, geographies, pages, and
browsers bring the best and worst monetizing users to your site.
Improve user experience by seeing which pages your users spend time on, which pages
drive them away, and where they're going when they leave. Understanding where your
visitors’ attention is focused will also help you to place your ads where users are most
likely to look at them.
Grow revenue by implementing changes based on how earnings are affected by
aspects of user behaviour such as visit frequency and page depth.

23. How to optimize your google adsense account
Blend, complement and contrast
To blend, make the background and borders of your ads the same
color as the background of your page where the ad is placed. If your
site has a white background and you don't want to spend a lot of time
choosing ad colors, we recommend using our pre-designed Google
default ad style.
To complement, use colors that already exist on your site, but don't
match the background and borders exactly where the ads are placed.
To contrast, choose colors that stand out against the background of
your site. Contrasting is recommended only for sites with dark
background, so we suggest using an ad style with white background,
white borders, and blue titles.

24. How to optimize your google adsense account
Does your site have mainly repeat visitors?
If your visitors come back day after day, they'll likely become blinded to the
position of the ads over time, regardless of the ad colors. Try customizing the
way your ad looks or occasionally switching the location of your ads on the
page.
Does your site have a lot of ads and busy content?
If your site is filled with ads or packed with loads of competing content,
chances are that you'll need to use more visually arresting colors to make your
ads catch a user's eye. If the techniques above aren't getting results for you,
try using more prominent ad styles
use the most successful ads sizes
336x280 large rectangle, the 300x250 medium rectangle, the 728x90
leaderboard, the 300x600 half page, and on mobile the 320x100 large mobile
banner

25. Best practices for ad placement
Think like a user
•What is the user trying to accomplish by visiting my site?
•What do they do when viewing a particular page?
•Where is their attention likely to be focused?
•How can I integrate ads into this area without getting in the
users' way?

26. Best practices for ad placement
Show your content
Place your ads near the content that your users are interested in, also make
sure that users can easily find the content they are looking for. For example, if
your site offers downloads, make sure the download links are above the
fold and easy to find.
Call Them ads not any other name !
Less can be more
Always ask yourself these two questions:
Is my content easy to find?
Is it easy to distinguish between my site's content and my site's ads?
If the answer is yes to both, then you're on the right track.

27. Best practices for ad placement
Increase competition
display ads compete in the same auction for your ad space that
text ads do. So, choosing to show both text and display ads
increases the competition for ads to appear on your site, and may
help you earn more
Case Study: https://adsense.googleblog.com/2011/02/display-
both-text-and-image-ads-for.html
FunCheapSF.com is an online resource for finding free or
affordable events in the San Francisco Bay Area. Founder Johnny
Hayes

28. How to choose your blog niche

29. How to choose your blog niche
1 - Someone picks a niche they love to write about and
don’t realise that there’s no money to be made
2- Someone picks a niche and decides purely on the basis
of profitability. A few months or years down the line they
realise that they have no love for that niche and they begin
to alienate their following.

30. How to choose your blog niche
Create a mind map
Add everything you can so that you have something like
this:
after you find your niche, you need to ask your self these questions
“Can I see myself doing this in 3-5 years’ time?”
“Can I see myself writing over 50-200 blog posts on this topic?”

31. How to choose your blog niche
What people really need will be a good way to find your
niche
maslow hierarchy

32. How to choose your blog niche
Niche research tools:
SEMrush ($) – this is the first tool
Long Tail Pro ($) – I invested in Long Tail Pro a few months
ago and I’m very impressed with it
Google Keyword Planner (free)
Google Trends (free) –

33. How to get visits for your blog
SEO
Social media
E-mail marketing

34. What is SEO
SEO is a marketing discipline focused on
growing visibility in organic (non-paid)
search engine results. "Moz Definition"

35. What is SEO
Onsite:
-Meta Tags
-Website structure
- Robots
-Sitemap
-Google analytics
-Webmaster tools
-301 Redirects
- Canonical Tags
- No follow links
- Social Media
- Internal Links

36. What is SEO
Off Site:
Back links
back links most famous sources
•Guest posts on related websites
•Build links with Infographics
•Niche forums
•Email outreach to influentials
•Directory submissions
•Web 0.2 blogs

37. What is SEO
Keyword research
-Define Potential target keywords based on business
goals outlined in the project brief and opportunities
Competitive analysis
- Define Seo competitors based on keyword research
and determine areas of opportunities and risk

38. Advantages and disadvantages of adsense
Advantage:
1- Earnings are high when compared to others
2- Payment delivery are accurate and fast
3- no errors
4- Corporate ads as google is a head reputed

39. Advantages and disadvantages of adsense
Disadvantages:
1- Very strict policy
2- Sometimes it doesn't work
3- Takes too much time
4- Needs unique content

40. Advantages and disadvantages of adsense
Skills required:
1- Creative writing skills
2- Basic html and seo experience
3- Social media marketing knowledge

41. Success stories
https://www.google.com/adsense/start/success-stories/

42. Blogs To read and signup for
•Think traffic
•Emarketer
•Marketing profs
•Getelastic
•Mashable
•Techcrunch
•Adsense blog
•Adword blog
•Seo s7
•Neil patel blog

43. Adsense Alternatives
1- PropellerAds
2- Revenuehits
3- PopCash
4- PopAds

44. Final Advice
Do Not Ever click on your ads !

45. Thank You
My contacts:
E-mail: alielsa3dany@gmail.com
Mobile: 01098089666 - 01229080675
LinkedIn: https://www.linkedin.com/in/alielsa3dany