I gave a talk to a group of women this morning who have been out of the workforce for years and are looking to re-enter the workforce. This presentation is meant to help women entering the workforce again build their branding online for job search.

1. Blogging to Get Found
Ali Powell – Sales

2. Agenda
1.My story
2.Blogging to get found online
3.Consistency
4.What should you write about?
5.How?
6.OPEN QUESTION TIME

3. WHAT DO YOU MEAN BY
BLOG?

4. A inbound-optimized blog is a
collection of articles, or posts,
that provide helpful, valuable,
educational, and remarkable
content to potential
customers. By providing this
value, blogs can easily and
effectively draw prospects to
your website.

5. YOU ARE A THOUGHT LEADER
• Think about your brand of your blog
• Showcase your expertise and what you know on your blog
• Your blog will make you trustworthy to employers
• Use your blog in your resume
• Show what you know to your prospective employers through your posts

6. My Story: How I got to HubSpot and
Found my Dream Job 
SMARTEST MOVE
I MADE TO GET
WHERE I AM
NOW

7. What are you passionate about?
Step 1: YOU
• What do you like to do?
• What do you enjoy doing now that you aren’t working?
• What do you want to do daily that would make you happy?
• What do you know that others don’t know?
• What can you teach other women or people out there?
• You know things someone else doesn’t and there are people who want to read and learn from
you
Step 2: Create a Persona
• Figure out who you want to be online based on the above
• Who are you targeting online to find you?
• What do you want to teach them?
• Think about keyword sets that those people would search to find you

8. Online Persona for your Blog

9. AUDIENCE IS IMPORTANT
• What problems does your employer face daily?
• How can you help them?
• How does your post align with a job you are
applying for?
• Think about what the companies you are applying
to are facing- how can you help?

10. Online Image = CONSISTENCY
• Blog 2 times a week
• Write about things that are relevant to what you want to do
• Write helpful posts that are searchable
• Use social media to find people to share your content with
• Attend events in the spaces you want to get into and write
posts about what you learned
• Interact with other bloggers to help get them to link to you
and share your content
• Keep at it!

11. What Should I Write About-
IDEAS….
• Events that are in the space you want to get into- Attend them and then write
about what you learned
• Follow industry news online through twitter, Google alerts, etc. so you can write
creative posts on those things
• Follow LinkedIn groups in spaces you want to get into and post your articles
there
• Write down ideas that you come up with daily to help you think up good ideas
to blog about- notes in iPhone
• You learn something new everyday – blog about that
Remember just because you think it is boring or everyone knows it, you are
WRONG! People out there want to know what you know.

12. Ideas for blog posts
• Top 10 ways to…
• Event recap
• What I learned today doing…
• Why you should…
• Get examples that will help people do what you do
• Step by step posts
• BE fun and entertaining
• FUNNY POSTS
TEACH PEOPLE IN YOUR BLOG POSTS

13. How to Write a Blog Post
1 Pick one topic per post
2 Write educational content that will help you solve the problem that the person
who is reading it has
3 Blog about similar topics consistently
4 Optimize your post for search engines to find you
5 Make it look good
6 Add pictures
7 Create ways for people to convert and subscribe to your blog
8 HAVE A GREAT TITLE that is shareable
REMEMBER you are blogging to EDUCATE the reader. It is not about YOU- it is about
TEACHING THEM

14. QUESTIONS?

15. THANK YOU